Social Media Content Creator/Coordinator

Tag; Texas; Remote; USD 45,000 - 65,000; Full time

Job summary

Tag is seeking a Social Media Coordinator & Content Creator for a remote role. You will manage calendars, publishing, approvals, community monitoring, and reporting, while also capturing, editing, and designing content that brings the brand to life on social.

This role balances 50% social coordination and 50% content creation, with potential to grow in strategy, execution, and production across platforms like Instagram, TikTok, and Facebook.

Responsibilities

• Build and maintain monthly and real‑time content calendars, ensuring accuracy of timing, assets, copy, and metadata.
• Support publishing workflows by uploading tagging, scheduling and trafficking content in social publishing and management tools.
• Coordinate asset readiness, routing and feedback across internal teams, the client, and external partners.
• Assist with always‑on copy development for product, occasion, and campaign content in the brand's voice.
• Monitor community touchpoints (comments, DMs, inboxes) and flag or escalate issues as needed.
• Support social listening to surface relevant cultural moments, trends, and real‑time conversation opportunities.
• Support reporting by pulling links, screenshots, and basic performance data for recurring reports.
• Organize creative assets, briefs, feedback, and documentation across shared systems.
• Flag risks, delays, or missing information early to prevent workflow bottlenecks.
• Capture social‑first photo and video content for Instagram, TikTok, Facebook, and other key platforms, using both iPhone and DSLR/mirrorless cameras.
• Film and edit short‑form video and cut down long‑form content for social formats and placements.
• Edit and design content using Adobe Creative Cloud (Photoshop, Lightroom, Premiere Pro) and mobile editing tools.
• Create simple graphics, story frames, and templated assets that follow brand guidelines.
• Style props and sets so captured content aligns with brand aesthetics.
• Appear on camera occasionally in the content you create (e.g., hands‑on product shots, voiceovers, talking‑head, or trend‑based videos) as a brand‑appropriate on‑screen presence.
• Apply platform‑native creation and editing tools (e.g., Instagram Edits, TikTok, CapCut) and best practices for each channel.
• Stay up to date on platform updates, emerging content formats, and trends relevant to the brand and category.
• Propose added content ideas and formats that drive engagement and support the social strategy.
• Act as a brand steward, maintaining accuracy, consistency, and quality across all published content.
• Assist with live content capture and posting for brand‑owned or sponsored events where applicable.

Tools

Adobe Creative Cloud

Premiere Pro

Photoshop

Lightroom

DSLR/mirrorless cameras

iPhone

CapCut

Job description

The Social Media Coordinator & Content Creator is a remote role dedicated to combining day-to-day social operations with hands-on, social-first content creation. This person keeps the program moving — calendars, publishing, approvals, community monitoring, and reporting support — while also capturing, editing, and designing the photo, video and graphic content that brings the brand to life on social.

This role is ideal for a highly organized, detail-oriented creator who is as comfortable managing a content calendar and approval workflow as they are behind a camera or in Premiere Pro — and comfortable stepping in front of the camera from time to time. They live and breathe social, stay ahead of platform trends, and want to grow within social strategy, execution, and production.

Role Balance

Time is split by 50% social coordination and 50% content creation and production. The split may flex month to month based on the content calendar, shoot schedule, and campaign needs.

Job Duties & Responsibilities

(*denotes an essential function)

Social Coordination & Operations

• *Build and maintain monthly and real‑time content calendars, ensuring accuracy of timing, assets, copy, and metadata.
• *Support publishing workflows by uploading tagging, scheduling and trafficking content in social publishing and management tools.
• *Coordinate asset readiness, approval of routing and feedback consolidation across internal teams, the client, and external partners.
• Assist with always‑on copy development for product, occasion, and campaign content in the brand's voice.
• *Monitor community touchpoints (comments, DMs, inboxes) and flag or escal ...
• Support social listening to surface relevant cultural moments, trends, and real‑time conversation opportunities.
• Support reporting by pulling links, screenshots, and basic performance data for recurring reports.
• Organize creative assets, briefs, feedback, and documentation across shared systems.
• Flag risks, delays, or missing information early to prevent workflow bottlenecks.

Content Creation & Production

• *Capture social‑first photo and video content for Instagram, TikTok, Facebook, and other key platforms, using both iPhone and DSLR/mirrorless cameras.
• *Film and edit short‑form video and cut down long‑form content for social formats and placements.
• *Edit and design content using Adobe Creative Cloud (Photoshop, Lightroom, Premiere Pro) and mobile editing tools.
• Create simple graphics, story frames, and templated assets that follow brand guidelines.
• Style props and sets so captured content aligns with brand aesthetics.
• Appear on camera occasionally in the content you create (e.g., hands‑on product shots, voiceovers, talking‑head, or trend‑based videos) as a brand‑appropriate on‑screen presence.
• Apply platform‑native creation and editing tools (e.g., Instagram Edits, TikTok, CapCut) and best practices for each channel.

Trends & Brand Stewardship

• Stay up to date on platform updates, emerging content formats, and trends relevant to the brand and category.
• Propose added content ideas and formats that drive engagement and support the social strategy.
• *Act as a brand steward, maintaining accuracy, consistency, and quality across all published content.
• Assist with live content capture and posting for brand‑owned or sponsored events where applicable.