Social Media Content Creator (Contractor)

Nanit; New York (NY); Remote; USD 60,000 - 80,000; Part time

Job summary

Nanit, a leader in baby tech, is seeking a talented Content Creator to enhance their social media presence. This role involves crafting relatable and high-quality videos that authentically showcase the parenting experience, helping connect with their engaged audience. As a freelance position, you'll have creative freedom while working closely with the social media team to generate innovative content. Passion for parenting and a sharp understanding of social media trends are essential.

Qualifications

• At least 1 year of social media experience.
• Proficiency in filming and editing short-form videos.
• Strong knowledge of video-first social best practices.

Responsibilities

• Produce 4–5 original videos per month.
• Join virtual meetings to brainstorm content.
• Pitch fresh video concepts focused on parenting.

Skills

Social media experience

Video editing

Storytelling

Understanding of parenting trends

Tools

CapCut

TikTok

Job description

About Nanit:

Welcome to Nanit, the high-growth baby tech company that is changing the way parents experience parenthood through the world's most advanced parenting products. In 2016, the Nanit baby monitor revolutionized the industry with computer-vision and machine-learning capabilities that helped parents understand their baby's sleep patterns and allowed them to achieve better sleep quality. Now, the company has become the leader in the connected parenting space, with an incredible customer base of highly engaged parents who look to Nanit as a source of information and expertise on their parenting journey.

About The Role:

We're looking for a talented, social-savvy parent Content Creator to team up with Nanit's Social Media team. You'll pitch fresh, relatable ideas and craft high-quality videos that capture the real, unfiltered moments of modern parenthood. Your content will help us connect authentically with parents across platforms by highlighting how life — and parenting — truly looks different with Nanit.

You'll receive creative briefs and guidance but also have plenty of freedom to bring your own unique ideas to the table. Follower count? Not a factor. We want gifted storytellers, not influencers.

This is a paid freelance role as an independent contractor (not an employee of Nanit). Nanit will retain full rights to all content produced.

What You'll Do:

• Produce 4–5 original, high-quality videos per month for Nanit's social channels (Instagram Reels, TikTok, YouTube Shorts).
• Join monthly virtual meetings with the Nanit social team to brainstorm, align on upcoming content/campaigns and share ideas.
• Execute creative briefs focused on key themes, product highlights, and storytelling angles.
• Regularly pitch fresh video concepts inspired by social listening, parenting trends, humor, and your own parenting journey — from baby sleep realities and baby milestones to toddler chaos and the evolving parent identity.
• Capture content that embodies the Nanit voice: smart, supportive, and genuine — showcasing the joys of parenting.
• Seamlessly weave Nanit products into stories when relevant, without hard-selling — just honest, relatable storytelling.

Who You Are:

• At least 1 year of social media experience (professional or personal), including:
• Concepting and storyboarding video content
• Filming and editing short-form videos (Reels, TikToks, etc.)
• Proficiency with social editing apps like CapCut, TikTok, or similar
• A sharp understanding of trends, memes, and online parenting culture
• Comfortable appearing on camera and/or capturing family life authentically
• Skilled at maintaining brand voice, tone, and visual consistency
• Strong knowledge of video-first social best practices (hooks, CTAs, captions, etc.)
• Passion for parenting, tech, or lifestyle content