Social Media Content Creator

The Grey Legal Group; Murrieta (CA); Sur place; USD 21 000 - 29 000; Plein temps

Résumé du poste

The Grey Legal Group, APC is seeking a Brand Ambassador to oversee the firm’s social media presence across Facebook, Instagram, TikTok, YouTube, and more. Responsibilities include creating engaging content, posting regularly (at least 3 times weekly), and staying current with trends to boost brand awareness and client engagement.

This non-exempt role works under attorney supervision. You’ll develop strategies, attend community events, and manage the owners’ professional accounts to enhance

Qualifications

• Proven experience (1-3 years) in content creation.
• Strong understanding of social media platforms, algorithms, and analytics tools.
• Excellent written and verbal communication skills, with attention to detail and grammar.
• Creative thinker with the ability to generate original content ideas and concepts.
• Proficiency in graphic design and video editing software is a plus.
• Ability to multitask, prioritize, and work effectively under pressure in a fast-paced environment.
• Strong organizational and time management skills.

Responsabilités

• Develop and implement comprehensive social media strategies for the law firm, aligning with branding and marketing objectives.
• Manage and maintain an active presence on platforms including Facebook, Instagram, TikTok, YouTube, and other emerging platforms.
• Monitor and respond to comments, messages, and inquiries across all social media channels in a timely and professional manner.
• Generate compelling and relevant content tailored to the law firm's target audience, ensuring consistent messaging and branding voice.
• Create visually appealing graphics, videos, and other multimedia content to accompany social media posts.
• Curate and share industry news, updates, testimonials, and other relevant content to engage followers and establish thought leadership.
• Develop and maintain a posting schedule to ensure consistent and frequent updates across all social media platforms.
• Post high-quality content a minimum of 3 times per week for the firm and the owners' professional accounts.
• Optimize the timing and frequency of posts for maximum reach and engagement.
• Manage the professional social media accounts of the firm's owners, curating content and engaging with their networks.
• Collaborate with owners to align personal branding efforts with the overall social media strategy of the law firm.
• Monitor KPI for engagement, follower growth, and website traffic to assess effectiveness.
• Provide reports to owners identifying opportunities for improvement and optimization.
• Proactively research and stay informed about current and emerging trends, tools, and practices.
• Recommend innovative strategies and tactics to capitalize on new opportunities and stay ahead of the competition.

Connaissances

Content creation

Social media platforms

Communication skills

Graphic design

Outils

Video editing software

Analytics tools

Description du poste

Do you spend more or less time on Social Media than the average person? Well, if it's less than 2 hours and 23 minutes, you may need to up your game! I'm sure you know that business these days rely on Social Media for brand awareness, community interaction, and of course to get customers/clients. We are looking for that above-average Social Media user that has a proven track record of building an online presence, creating excitement, and managing professional Social Media accounts. If you think you can make law firms Insta famous, maybe even doing some TikTok dance crazes, then this is the job for you.

The Brand Ambassador will oversee the social media presence of the firm, managing multiple social media platforms, generating engaging content, and staying abreast of current trends. Responsibilities include attending community events, promoting the firm at networking events, developing and implementing social media strategies, creating and curating content, managing posting schedules, and optimizing the owner's professional accounts to enhance brand awareness and client engagement.

The Brand Ambassador is a Non-Exempt position.

Non-attorney support staff is prohibited from practicing law by the ABA's Rules of Professional Conduct and State Bar Association rules. All work done by the Brand Ambassador must be in support of and under the direct supervision of an attorney. In dealing with clients and potential clients, the Brand Ambassador must be careful not to inadvertently slip into the unlawful practice of law. This would include answering client questions about what will happen in their case or recommending that a client undertake a certain course of action during their case. The Community Engagement & Social Media Coordinator is a Non-Exempt position.

RESPONSIBILITIES

• Develop and implement comprehensive social media strategies for the law firm, aligning with branding and marketing objectives.
• Manage and maintain an active presence on platforms including Facebook, Instagram, TikTok, YouTube, and other emerging platforms.
• Monitor and respond to comments, messages, and inquiries across all social media channels in a timely and professional manner.

Content creation and curation

• Generate compelling and relevant content tailored to the law firm's target audience, ensuring consistent messaging and branding voice.
• Create visually appealing graphics, videos, and other multimedia content to accompany social media posts.
• Curate and share industry news, updates, testimonials, and other relevant content to engage followers and establish thought leadership.

Posting schedule and frequency

• Develop and maintain a posting schedule to ensure consistent and frequent updates across all social media platforms.
• Post high-quality content a minimum of 3 times per week for the firm and the owners' professional accounts.
• Optimize the timing and frequency of posts for maximum reach and engagement.

Owner's professional account management

• Manage the professional social media accounts of the firm's owners, curating content and engaging with their respective networks to enhance online presence and reputation.
• Collaborate with owners to align personal branding efforts with the overall social media strategy of the law firm.

Analytics and Reporting

• Monitor key performance indicators (KPI) for engagement metrics, follower growth, and website traffic to assess the effectiveness of social media efforts.
• Provide reports to owners identifying opportunities for improvement and optimization.

Stay updated on social media trends

• Proactively research and stay informed about current and emerging trends, tools, and practices.
• Recommend innovative strategies and tactics to capitalize on new opportunities and stay ahead of the competition.

Qualifications

• Proven experience (1-3 years) in content creation.
• Strong understanding of social media platforms, algorithms, and analytics tools.
• Excellent written and verbal communication skills, with attention to detail and grammar.
• Creative thinker with the ability to generate original content ideas and concepts.
• Proficiency in graphic design and video editing software is a plus.
• Ability to multitask, prioritize, and work effectively under pressure in a fast-paced environment.
• Strong organizational and time management skills.

Compensation

• $18 hourly

About The Grey Legal Group, APC

We represent professionals and business owners to survive divorce with their money in their pockets and their children by their side. We empower clients to know that divorce is not the end; it's the beginning of an opportunity to rewrite their story, starting with the next chapter of their lives.

We take clients and their cases very seriously. We take pride in our work and the outcomes of clients' cases. We also care about our team and are dedicated to maintaining a positive and upbeat work environment. If this sounds like a law firm where you want to do work that inspires you, we very much look forward to talking with you soon.