Social Media Content Creator

Turnberry; Fort Lauderdale (FL); On-site; USD 52,000 - 90,000; Full time

Job summary

Turnberry is seeking a Content Creator to bring brands and properties to life through social-first content. You will capture photo and video content on-site across hospitality, residential, retail, events, and guest experiences, crafting stories that feel elevated and aligned with a luxury brand.

You'll collaborate with creative and marketing teams to reflect brand personality, stay ahead of trends, and help shape concepts for social channels.

Qualifications

• 2–5+ years of experience as a content creator, social media content specialist, videographer, or similar role.
• Portfolio demonstrating strong photography and short-form video work.
• Proficiency with mobile and/or professional camera equipment and editing tools such as Adobe Creative Suite, CapCut, Final Cut Pro, or similar.

Responsibilities

• Capture high-quality photo and video content on-site across Turnberry properties.
• Create short-form video content optimized for Instagram, TikTok, Reels, and Stories.
• Translate seasonal campaigns and events into compelling visual stories.
• Identify opportunities to create content beyond assigned tasks.
• Attend events and openings outside of office hours as needed.
• Edit and deliver content according to timelines, maintaining high quality.
• Organize and tag assets for future campaigns and channels.
• Ensure content meets brand, quality, usage, and formatting standards.

Skills

Content creation

Social media content

Videography

Editing proficiency

Creative instincts

Tools

Adobe Creative Suite

CapCut

Final Cut Pro

Job description

Turnberry is looking for a Content Creator to help bring our brands and properties to life through thoughtful, social-first content.

This role is responsible for capturing and creating photo and video content across our portfolio—from hospitality and residential to retail, events, and guest experiences. You'll document what's happening in real time and turn it into content that feels elevated, current, and aligned with the standards of a luxury brand.

We're looking for someone with strong creative instincts, an eye for aesthetics, and a clear understanding of how people engage with content today. Someone who knows how to move quickly without sacrificing taste, and who can recognize the moments worth capturing before they're gone.

What You'll Do

Content Creation

• Capture high-quality photo and video content on-site across Turnberry properties, showcasing experiences, amenities, events, openings, and everyday moments.
• Create short-form video content optimized for Instagram, TikTok, Reels, and Stories.
• Translate seasonal campaigns, promotions, partnerships, pop-ups, and community events into compelling visual stories.
• Proactively identify opportunities to create content rather than waiting for assignments.
• Attend events, openings, activations, and special moments outside of traditional office hours when needed to ensure key experiences are documented.

Brand Voice & Social Trends

• Partner with the creative and marketing teams to ensure content reflects the personality of each brand while maintaining a consistent level of quality across the portfolio.
• Stay current on emerging trends, platform updates, formats, and behaviors, bringing forward ideas that feel relevant without feeling forced.
• Collaborate with property teams, retailers, restaurants, hotel teams, residential teams, and partners to uncover stories and experiences worth sharing.
• Contribute ideas during campaign development and creative planning, helping shape how concepts come to life across social channels.

Content Delivery & Organization

• Edit and deliver content according to established timelines while maintaining a high creative standard.
• Organize and tag assets for future use across campaigns and channels.
• Ensure all content meets required brand, quality, usage, and formatting standards.
• Maintain an organized content library with appropriate naming conventions and metadata for future access by the team.

This job description does not imply that the listed duties are the only responsibilities to be performed by the employee in this position. Employees may be required to carry out other job-related tasks assigned by their supervisor or management.

What You Bring to the Table

• 2-5+ years of experience as a content creator, social media content specialist, videographer, or in a similar creative role.
• A portfolio demonstrating strong photography, short-form video, editing ability, and overall creative point of view.
• Proficiency with mobile and/or professional camera equipment and editing tools such as Adobe Creative Suite, CapCut, Final Cut Pro, or similar platforms.
• Strong understanding of current social media trends, short-form video best practices, and platform-native content.
• Comfortable engaging with people on camera and capturing authentic moments.
• Strong judgment and an understanding of what content is appropriate for luxury brands and discerning audiences.
• Highly organized, reliable, and able to work independently while managing multiple priorities.
• Ability to work on-site and travel to Turnberry properties as needed.
• Flexibility to occasionally work evenings, weekends, and holidays in support of events and activations.

The Right Person

You're naturally curious. You notice details others miss. You understand both the pace of social content and the importance of brand standards. Most importantly, you know how to create work that feels timely, polished, and true to the experience we're delivering.