Social Media Content Creator

Nexstar Media Group Inc.; Fayetteville (AR); On-site; USD 42,000 - 65,000; Full time

Job summary

KNWA/KFTA/KXNW, part of Nexstar Media Group, Inc., seeks a Social Media Content Creator to craft dynamic weekly videos for local clients and expand the station’s social offerings across platforms. You will collaborate with Account Executives and clients to plan, produce short-form content, manage calendars, and optimize distribution for engagement and revenue growth in Arkansas markets.

Nexstar Media Group, Inc.

Qualifications

• Proven experience in social media content creation and video production across major platforms.
• Strong understanding of social media strategy, audience engagement, and storytelling.
• Excellent presentation and communication skills in client meetings and sales contexts.
• Ability to collaborate with Account Executives while working independently.
• Highly organized, creative, and deadline-driven in a fast-paced environment.

Responsibilities

• Create and post engaging weekly video content for local clients that aligns with their brand.
• Present and close social media content packages with Account Executives and independently.
• Brainstorm, plan, and produce short-form video concepts for target audiences.
• Develop and maintain content calendars for consistent posting and storytelling.
• Amplify client content through KNWA/KFTA/KXNW’s social channels.
• Stay ahead of social trends to evolve content strategy and execution.
• Monitor performance metrics to optimize campaigns and demonstrate results for clients.
• Meet and exceed revenue targets.

Skills

Social content creation

Video production

Digital storytelling

Client presentations

Sales collaboration

Organization

Local business marketing

Job description

Are you a creative storyteller who thrives on helping local businesses grow through engaging social content? KNWA/KFTA/KXNW is looking for a Social Media Content Creator who can produce dynamic, consistent video content for our local clients — and bring those stories to life across multiple social platforms.

In this role, you’ll collaborate directly with businesses to craft compelling weekly videos, ensuring they maintain a strong, authentic presence online. You’ll also play a key part in expanding KNWA/KFTA/KXNW’s digital offering by presenting and closing social media content packages alongside our Account Executives — and as an individual contributor. If you’re passionate about digital storytelling, relationship building, and helping local businesses thrive, this role is for you.

• Create and post engaging weekly video content for local clients that aligns with their brand identity and marketing goals
• Present and close social media content packages both during 4-legged sales calls with Account Executives and independently as an individual contributor
• Collaborate with clients to brainstorm, plan, and produce compelling short-form video concepts that resonate with their target audiences
• Develop and maintain content calendars to ensure consistent posting and strategic storytelling across all client social platforms
• Amplify select client content through KNWA/KFTA/KXNW’s social media channels
• Stay ahead of social trends and platform innovations to continually evolve content strategy and creative execution
• Monitor and analyze performance metrics to optimize campaigns and demonstrate measurable results for clients
• Meet and exceed revenue targets

What We’re Looking For

• Proven experience in social media content creation and video production (Instagram Reels, TikTok, Facebook, YouTube Shorts).
• Strong understanding of social media strategy, audience engagement, and digital storytelling.
• Excellent presentation and communication skills with confidence in client meetings and sales environments.
• Ability to collaborate effectively with Account Executives while also succeeding independently.
• Highly organized, creative, and adaptable in a fast-paced, deadline-driven environment.
• Passion for local business marketing, community connection, and creative innovation.

Why Join KNWA/KFTA/KXNW

At KNWA/KFTA/KXNW, you’ll have the opportunity to combine creativity and strategy to make a tangible impact for local businesses. You’ll join a team that values collaboration, innovation, and storytelling — helping brands grow through authentic, effective social media content.

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.