Social Media Content Creator

Union Joints; Clarkston (MI); On-site; USD 42,000 - 62,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

On-demand pay

Paid time off

Employee discount

Referral bonuses

Job summary

Union Joints is seeking a Content Creator - Hospitality to tell our restaurant stories through photography, videography, and social media. You'll capture food, interiors, and staff moments across multiple brands, producing compelling visuals for Instagram, TikTok, and more.

Working with the Media Marketing Manager, you’ll plan shoots, edit in Adobe Creative Suite, and craft captions that reflect each brand’s voice.

Qualifications

• Strong photography skills with an eye for composition, lighting, and storytelling.
• Experience creating engaging short-form video content for Instagram Reels and TikTok.
• Proficiency with Adobe Creative Suite and CapCut or similar software.

Responsibilities

• Photograph food, interiors, team members, events, and guest experiences across multiple restaurant brands.
• Capture high-quality lifestyle photography reflecting each restaurant’s personality.
• Shoot engaging short-form videos for Instagram Reels, TikTok, Facebook, and other platforms.
• Edit photos and videos optimized for social media.
• Plan and execute content shoots in restaurants and at events.
• Bring fresh ideas for showcasing new menu items, promotions, and seasonal campaigns.
• Capture authentic content to showcase brand personality.

Skills

Photography

Videography

Storytelling

Social media

Editing

Adobe Creative Suite

CapCut

Content planning

Communication

Organization

Tools

Adobe Lightroom

Premiere Pro

CapCut

Photoshop

Job description

Content Creator - Hospitality (Photo + Video)

Bring Our Restaurant Brands to Life

Union Joints is looking for a creative storyteller with a passion for photography, videography, and social media (and food!) to join our media team.

If you love capturing incredible food photography, creating engaging Reels and TikToks, and finding authentic moments that make people want to visit a restaurant, we’d love to meet you.

You’ll coordinate and create content across multiple restaurant brands while working closely with our Media Marketing Manager, who leads overall marketing strategy, campaigns, and brand initiatives. Your focus will be bringing those strategies to life through exceptional visual content and social storytelling.

This is a hands‑on role for someone who enjoys being behind the camera, staying on top of social trends, and creating content that feels real, fun, and engaging.

What You’ll Do

Photography & Video Content (Primary Focus)

• Photograph food, beverages, interiors, team members, events, and guest experiences across multiple restaurant brands
• Capture high-quality lifestyle photography that reflects each restaurant’s unique personality
• Shoot engaging short-form videos for Instagram Reels, TikTok, Facebook, and other social platforms
• Edit photos and videos optimized for social media
• Plan and execute content shoots both in restaurants and at special events
• Bring fresh creative ideas for showcasing new menu items, promotions, seasonal campaigns, and everyday moments
• Capture authentic content that helps guests experience the personality behind each brand

Social Media

• Schedule and publish content across Instagram, Facebook, TikTok, and other platforms
• Write engaging captions that reflect each restaurant’s unique voice
• Monitor comments, messages, and community engagement
• Stay current on social media trends, platform updates, and emerging content formats
• Use performance insights to help improve future content
• Partner closely with the Media Marketing Manager to execute marketing campaigns and seasonal promotions
• Collaborate with operations teams, chefs, bartenders, and restaurant managers during content shoots
• Work alongside our Graphic Designer to create cohesive marketing campaigns
• Contribute creative ideas that strengthen each brand’s online presence

What We’re Looking For

• Highly motivated, thriving in both independent and collaborative work environments
• Demonstrates strong initiative
• Strong photography skills with an eye for composition, lighting, and storytelling
• Experience creating engaging short-form video content for Instagram Reels and TikTok
• Comfortable editing both photography and video using Adobe Creative Suite, Lightroom, Premiere Pro, CapCut, or similar software
• Strong understanding of Instagram, TikTok, Facebook, and current social media trends
• Excellent written communication and caption writing skills
• Highly organized with the ability to manage multiple brands and content shoots
• Comfortable working in a fast-paced restaurant environment
• Willingness to travel between Metro Detroit restaurant locations

Bonus Points If You Have

• Experience creating content for restaurants, hospitality, food, beverage, or lifestyle brands
• Experience working with influencers or creator partnerships
• Motion graphics or basic graphic design experience
• A passion for food, hospitality, and local culture

Who You’ll Be

We’re looking for someone who’s naturally curious, creative, and excited to capture the moments that make people want to visit our restaurants. You notice great lighting, love finding unique angles, stay on top of trends, and aren’t afraid to jump in and create.

You’ll have the opportunity to help shape the visual identity of multiple restaurant brands while creating content that connects with our guests and brings each brand’s personality to life.

Pay

Competitive based on experience

Medical and supplemental insurance as well as company-paid dental and vision insurance, 401(k), on-demand pay, PTO, employee discount, referral bonuses and more!