Content Creator & Social Media Strategist

DreamCatchers Hair International; Allen (TX); On-site; USD 45,000 - 65,000; Full time

Job summary

DreamCatchers Hair International in Allen, TX, is seeking a Social Media Content Creator to plan, create and publish engaging content across major platforms. You will film, edit, and caption short-form videos and photos, aligning with campaigns and brand voice.

The role requires on-site full-time work in Allen, TX, with collaboration across marketing and product teams to drive engagement and growth.

Qualifications

• Experience in social media content creation and short-form video production.
• Ability to write clear, engaging captions and adapt brand voice.
• Skills in social media planning, scheduling, and analytics.
• Visual aesthetics, understanding of beauty trends and brand presentation.
• Familiarity with influencer collaborations and comfort on camera.
• Willingness to work on-site full-time in Allen, TX.

Responsibilities

• Plan, create and publish engaging social media content across Instagram, TikTok, Facebook and YouTube.
• Film and edit short-form video and photo content for campaigns.
• Write captions and social copy that align with brand campaigns.
• Collaborate with marketing and product teams to execute promotions.
• Monitor trends, respond to audience comments, and track performance metrics.
• Maintain consistent visual and brand identity while exploring new formats.

Skills

Content creation

Short-form video

Photo/video editing

Caption writing

Storytelling

Content planning

Analytics

Brand consistency

On-site work

Job description

Company Description DreamCatchers Hair International is a leading provider of premium 100% Remy, silicone‑free hair extensions and professional hair extension certification courses. We are committed to delivering high‑quality, long‑lasting products and industry‑leading education, giving stylists the tools, training, and confidence to grow their businesses.

Role Description The Social Media Content Creator is a full‑time, on‑site role based in Allen, TX. This position is responsible for planning, creating, and publishing engaging social media content that showcases DreamCatchers’ products, brand values, and customer stories across platforms such as Instagram, TikTok, Facebook, and YouTube. Day‑to‑day tasks include developing content calendars, filming and editing short‑form video and photo content, writing captions and social copy, and collaborating with marketing and product teams to align content with campaigns and promotions. The role also involves monitoring trends, responding to audience comments and messages, and tracking performance metrics to refine content strategies. The Social Media Content Creator works closely with the team to maintain consistent visual and brand identity while testing new formats and ideas.

Qualifications

• Candidates should possess skills in social media content creation, short‑form video production, and basic photo/video editing tools.
• Candidates should possess skills in writing clear, engaging captions, storytelling, and adapting brand voice for different platforms.
• Candidates should possess skills in social media planning, content scheduling, and using analytics to optimize engagement and reach.
• Candidates should possess skills in visual aesthetics, understanding of beauty/hair trends, and consistency in brand presentation.
• Beneficial qualifications include prior experience in beauty or haircare brands, familiarity with influencer collaborations, and comfort being on camera when needed.
• Additional beneficial qualifications include strong communication and collaboration skills, ability to work on‑site full time in Allen, TX, and basic knowledge of marketing principles.