Social Media & Community Strategist

Sotalent; Wisconsin; Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work model (remote Mondays &amp

Medical, dental, vision insurance

401(k) with company match

Tuition reimbursement & professional发展

Paid time off & volunteer time off

Parental, caregiver, and pet care p

On-site dining allowances

Job summary

Sotalent is seeking a Social Media & Community Strategist to enhance social media operations, support paid and organic campaigns, and boost audience engagement across digital platforms. The role combines strategic planning, workflow optimization, social listening, and data-driven reporting for both B2B and B2C environments.

You will translate business objectives into measurable social media strategies, monitor conversations, and drive campaign performance while adapting to a hybrid work model

Qualifications

• Bachelor's degree or equivalent professional experience.
• At least 3 years of relevant social media experience.
• Hands-on experience with Facebook, Instagram, LinkedIn, X, TikTok, and business social media accounts.
• Experience planning and executing paid and organic social campaigns.
• Understanding of platform-specific content performance and audience engagement.
• Experience with social listening, community management, and campaign optimisation.
• Proven ability to develop audience targeting and lead management strategies for enterprise-level organisations.
• Experience across both B2B and B2C environments.
• Data-driven mindset, strong attention to detail, and effective time management.
• Ability to manage multiple projects, meet deadlines, and work independently.

Responsibilities

• Develop and improve workflows for social media strategy execution and campaign delivery.
• Support the development and optimisation of paid and organic social media campaigns.
• Research competitors, industry benchmarks, platform trends, and digital community opportunities.
• Audit social media processes and identify opportunities for automation and operational efficiency.
• Evaluate social media tools and technologies and recommend improvements.
• Develop user-generated content (UGC) strategies and automated reporting against social media KPIs.
• Monitor social conversations, respond to comments and questions, and support community engagement.
• Optimise audience targeting, lead management, and social media experiences.
• Translate business objectives into measurable social media strategies.

Skills

Social media strategy

Campaign optimization

Audience targeting

Data-driven mindset

Time management

Independent work

Education

Bachelor's degree or equivalent

Tools

Facebook

Instagram

LinkedIn

X

TikTok

Job description

Social Media & Community Strategist – Paid & Organic Campaigns

Work Model: Hybrid

Employment Type: Full-time

Role Overview

Seeking a Social Media & Community Strategist to improve social media operations, support paid and organic campaigns, optimise audience engagement, and develop data-driven reporting strategies across digital platforms. This role combines strategic planning, workflow optimisation, social listening, and campaign performance analysis across B2B and B2C environments.

Key Responsibilities

• Develop and improve workflows for social media strategy execution and campaign delivery.
• Support the development and optimisation of paid and organic social media campaigns.
• Research competitors, industry benchmarks, platform trends, and digital community opportunities.
• Audit social media processes and identify opportunities for automation and operational efficiency.
• Evaluate social media tools and technologies and recommend improvements.
• Develop user-generated content (UGC) strategies and automated reporting against social media KPIs.
• Monitor social conversations, respond to comments and questions, and support community engagement.
• Optimise audience targeting, lead management, and social media experiences.
• Translate business objectives into measurable social media strategies.

Requirements

• Bachelor's degree or equivalent professional experience.
• At least 3 years of relevant social media experience.
• Hands-on experience with Facebook, Instagram, LinkedIn, X, TikTok, and business social media accounts.
• Experience planning and executing paid and organic social campaigns.
• Understanding of platform-specific content performance and audience engagement.
• Experience with social listening, community management, and campaign optimisation.
• Proven ability to develop audience targeting and lead management strategies for enterprise-level organisations.
• Experience across both B2B and B2C environments.
• Data-driven mindset, strong attention to detail, and effective time management.
• Ability to manage multiple projects, meet deadlines, and work independently.
• Hybrid working, with optional remote work on Mondays and Fridays.
• Medical, dental, and vision insurance.
• 401(k) with 100% company matching on the first 8% contributed, with immediate vesting.
• Tuition reimbursement and professional development opportunities.
• Paid time off and volunteer time off.
• Parental leave, caregiver leave, pet insurance, and wellness resources.
• Eligible dining allowances or on-site cafeteria benefits.