Social Media Community Lead - Engagement & Growth (Remote)

Holtzbrinck; New York (NY); Hybrid; USD 64,000 - 68,000; Full time

Job summary

Macmillan Publishers is seeking a social-savvy, creative Associate Manager to lead day-to-day community engagement across our branded social channels, building authentic connections with readers, authors, and partners.

You will grow each community with clear engagement goals, collaborate with content teams to amplify campaigns, and coordinate cross-promotion around major publishing moments. This role blends editorial instincts with data-informed insights.

Qualifications

• 3-4 years of experience in social media marketing, with hands-on community management.

Responsibilities

• Lead day-to-day community management across Macmillan Publishers and Fablelistik Editions social channels.
• Develop and grow social communities with goals around engagement and follower growth.
• Collaborate with content teams to amplify campaigns and engagement across platforms.
• Coordinate cross-promotion around major publishing moments and events.
• Co-manage content calendars and seasonal frontlist strategies to drive visibility.
• Create social content for select community-driven opportunities.
• Support social listening analytics and translate insights into strategy.

Skills

Real-time engagement

TikTok and Instagram

Brand voice development

Social listening tools

Cross-functional collaboration

Editorial instincts

Fandom knowledge

Project management

Tools

Sprinklr

Meltwater

Sprout Social

Hootsuite

Job description

Macmillan Publishers is seeking a social-savvy, creative Associate Manager to lead day-to-day community engagement across our branded social channels, building authentic connections with readers, authors, and partners.

You will grow each community with clear engagement goals, collaborate with content teams to amplify campaigns, and coordinate cross-promotion around major publishing moments. This role blends editorial instincts with data-informed insights.