Social Media & Audience Growth Lead (Associate Manager)

Simon and Schuster Books; New York (NY); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

401(k) plan

Paid time off

Job summary

Simon & Schuster is seeking an Associate Manager, Social Media & Audience Growth to help bring our books, authors, and stories to readers through engaging social content and community building.

The role supports the day-to-day management of corporate social channels, collaborates with imprint teams, and experiments with new formats to grow an engaged audience of readers. This is an ideal fit for a creative marketer who loves books and internet culture.

Qualifications

• 2–4 years of experience in social media, digital marketing, or content marketing.
• Experience managing social media accounts for a brand, publisher, agency, or media company.
• Strong writing, editing, and copywriting skills.
• Experience creating social-first content, including photography, graphics, and short-form video.
• Familiarity with Sprout Social, Airtable, Meta Business Suite, or similar tools.
• Excellent organizational and project management skills with strong attention to detail.
• A collaborative mindset and enthusiasm for experimenting with new ideas.
• A passion for books, publishing, internet culture, and connecting readers to stories.

Responsibilities

• Create graphics, photography, short-form video, and written social content.
• Assist with content capture at author events, consumer festivals, book launches, and other company initiatives.
• Support content production alongside the Video Production and Design teams.
• Experiment with new formats, trends, and storytelling techniques.
• Monitor audience behavior and engagement trends.
• Support editorial programming that encourages conversation and book discovery.
• Assist with performance reporting and audience insights.
• Help identify opportunities to participate in relevant cultural conversations.
• Maintain the Corporate Social Wiki and platform best practice guides.
• Develop educational resources for authors, imprints, and internal stakeholders.
• Assist the Senior Manager, Multicultural Marketing with influencer, partnership, and book club outreach.
• Support the Social Media All Hands meeting through research, documentation, and presentation materials.

Skills

Social media strategy

Content creation

Copywriting

Community management

Analytics & reporting

Cross-functional collaboration

Tools

Sprout Social

Airtable

Meta Business Suite

Job description

Simon & Schuster is seeking an Associate Manager, Social Media & Audience Growth to help bring our books, authors, and stories to readers through engaging social content and community building.

The role supports the day-to-day management of corporate social channels, collaborates with imprint teams, and experiments with new formats to grow an engaged audience of readers. This is an ideal fit for a creative marketer who loves books and internet culture.