Social Media & Community Insights Associate

CoStar; Arlington (VA); On-site; USD 55,000 - 75,000; Full time

Job summary

CoStar Group in Arlington, VA is seeking a Social Media Associate to manage social media communities, monitor conversations, and report on performance for CoStar Group and its flagship product. The role emphasizes brand protection, customer engagement, and insights for marketing, sales, product, HR, and analytics, with in-office, Monday–Friday expectations.

You will collaborate with cross-functional teams and contribute to employee advocacy initiatives while ensuring adherence to social media

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Sociology, Psychology, English, or a related field.

Responsibilities

• Monitor and engage with CoStar Group and CoStar's social media communities across platforms daily, including comments, DMs, mentions and tags.
• Implement strategies to grow and nurture online audience engagement that reinforce our brand voice.
• Respond to community inquiries and feedback promptly and professionally, proactively identifying opportunities for deeper engagement.
• Escalate product- or service-related questions to the appropriate internal stakeholders and track resolution.
• Monitor daily media coverage and translate relevant coverage into timely social media engagement or content opportunities.
• Support and help refine the team's social media moderation and crisis management protocols.
• Strategically follow employee advocates, clients, prospects, and community partners.
• Monitor compliance with social media guidelines and elevate brand risk as needed.
• Monitor social media conversations to surface decision-ready insights for marketing, sales, product, HR, and analytics teams.
• Build and maintain listening queries, refining them regularly to ensure accurate, high-signal data capture. Partner with social media and analytics teams to connect listening insights to strategic content feedback loops.
• Track and analyze community engagement and listening metrics, delivering insights to improve strategy.
• Monitor organic social media content performance and surface recommendations for optimization.
• Reconcile and analyze boosting (paid social) campaign performance and audience data to inform optimizations.
• Organize Employee Advocacy users into teams and groups to streamline reporting.
• Measure employee advocacy program effectiveness and recommend improvements to reach and participation.
• Develop and drive consistent reporting cadence: weekly team chat standups, monthly management reports, and quarterly business reviews.
• Proactively monitor and share platform updates and emerging social media trends to ensure social media community management, social listening, and reporting strategies remain aligned with current best practices.
• Support social media team with organic social, boosting (paid social), and employee advocacy surges and coverage as needed.

Education

Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Sociology, Psychology, English, or a related field

Job description

CoStar Group in Arlington, VA is seeking a Social Media Associate to manage social media communities, monitor conversations, and report on performance for CoStar Group and its flagship product. The role emphasizes brand protection, customer engagement, and insights for marketing, sales, product, HR, and analytics, with in-office, Monday–Friday expectations.

You will collaborate with cross-functional teams and contribute to employee advocacy initiatives while ensuring adherence to social media