Social Media Associate - CoStar Group - Arlington, VA

CoStar; Arlington (VA); On-site; USD 55,000 - 75,000; Full time

Job summary

CoStar Group in Arlington, VA is seeking a Social Media Associate to manage social media communities, monitor conversations, and report on performance for CoStar Group and its flagship product. The role emphasizes brand protection, customer engagement, and insights for marketing, sales, product, HR, and analytics, with in-office, Monday–Friday expectations.

You will collaborate with cross-functional teams and contribute to employee advocacy initiatives while ensuring adherence to social media

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Sociology, Psychology, English, or a related field.

Responsibilities

• Monitor and engage with CoStar Group and CoStar's social media communities across platforms daily, including comments, DMs, mentions and tags.
• Implement strategies to grow and nurture online audience engagement that reinforce our brand voice.
• Respond to community inquiries and feedback promptly and professionally, proactively identifying opportunities for deeper engagement.
• Escalate product- or service-related questions to the appropriate internal stakeholders and track resolution.
• Monitor daily media coverage and translate relevant coverage into timely social media engagement or content opportunities.
• Support and help refine the team's social media moderation and crisis management protocols.
• Strategically follow employee advocates, clients, prospects, and community partners.
• Monitor compliance with social media guidelines and elevate brand risk as needed.
• Monitor social media conversations to surface decision-ready insights for marketing, sales, product, HR, and analytics teams.
• Build and maintain listening queries, refining them regularly to ensure accurate, high-signal data capture. Partner with social media and analytics teams to connect listening insights to strategic content feedback loops.
• Track and analyze community engagement and listening metrics, delivering insights to improve strategy.
• Monitor organic social media content performance and surface recommendations for optimization.
• Reconcile and analyze boosting (paid social) campaign performance and audience data to inform optimizations.
• Organize Employee Advocacy users into teams and groups to streamline reporting.
• Measure employee advocacy program effectiveness and recommend improvements to reach and participation.
• Develop and drive consistent reporting cadence: weekly team chat standups, monthly management reports, and quarterly business reviews.
• Proactively monitor and share platform updates and emerging social media trends to ensure social media community management, social listening, and reporting strategies remain aligned with current best practices.
• Support social media team with organic social, boosting (paid social), and employee advocacy surges and coverage as needed.

Education

Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Sociology, Psychology, English, or a related field

Job description

Who isCoStarGroup?

CoStar Group (NASDAQ: CSGP)is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

Job Description

Who isCoStarGroup?

CoStar Group (NASDAQ: CSGP)is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to createtruly uniqueand valuable offerings to our customers.We’vecontinually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliverforour customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

Role Overview: Social Media Associate

Arlington, VA | In office, Monday-Friday

The Social Media Associate owns social media community management, listening, and performance reporting for CoStar Group and CoStar. This role protects and enhances brand reputation, strengthens customer relationships, and generates the insights that power organic content, boosting (paid social), and employee advocacy strategy across the parent company and flagship product.

Responsibilities

Community Management:

• Monitor and engage with CoStar Group and CoStar's social media communities across platforms daily, including comments, DMs, mentions and tags.
• Implement strategies to grow and nurture online audience engagement that reinforce our brand voice.
• Respond to community inquiries and feedback promptly and professionally, proactively identifying opportunities for deeper engagement.
• Escalate product- or service-related questions to the appropriate internal stakeholders and track resolution.
• Monitor daily media coverage and translate relevant coverage into timely social media engagement or content opportunities.
• Support and help refine the team's social media moderation and crisis management protocols.
• Strategically follow employee advocates, clients, prospects, and community partners.
• Monitor compliance with social media guidelines and elevate brand risk as needed.

Social Listening

• Monitor social media conversations to surface decision-ready insights for marketing, sales, product, HR, and analytics teams.
• Build and maintain listening queries, refining them regularly to ensure accurate, high-signal data capture. Partner with social media and analytics teams to connect listening insights to strategic content feedback loops.

Reporting And Insights

• Track and analyze community engagement and listening metrics, delivering insights to improve strategy.
• Monitor organic social media content performance and surface recommendations for optimization.
• Reconcile and analyze boosting (paid social) campaign performance and audience data to inform optimizations.
• Organize Employee Advocacy users into teams and groups to streamline reporting.
• Measure employee advocacy program effectiveness and recommend improvements to reach and participation.
• Develop and drive consistent reporting cadence: weekly team chat standups, monthly management reports, and quarterly business reviews.

Cross-Functional Collaboration

• Proactively monitor and share platform updates and emerging social media trends to ensure social media community management, social listening, and reporting strategies remain aligned with current best practices.
• Support social media team with organic social, boosting (paid social), and employee advocacy surges and coverage as needed.

Basic Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Sociology, Psychology, English, or a related field, from an accredited, not-for-profit, in person