Associate Manager, Social Media & Audience Growth

Simon & Schuster, Inc.; Northern, New York (KY, NY); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Simon & Schuster, Inc. is seeking an Associate Manager, Social Media & Audience Growth to lead daily social media programming, community engagement, and content creation for our corporate channels.

The role partners with the Senior Manager to amplify frontlist/backlist titles and author campaigns. You’ll craft social-first content, monitor trends, and help grow reader communities while collaborating with marketing and imprint teams.

Qualifications

• 2–4 years of experience in social media, digital marketing, communications, or content marketing.
• Experience managing social media accounts for a brand, publisher, agency, or media company.
• Strong writing, editing, and copywriting skills.
• Experience creating social-first content, including photography, graphics, and short-form video.
• Familiarity with Sprout Social, Airtable, Meta Business Suite or similar tools.

Responsibilities

• Manage day-to-day strategy and execution for corporate social platforms (LinkedIn, X, Pinterest, BlueSky, Instagram Broadcast Channels, Facebook Groups).
• Maintain editorial calendars and monitor platform performance to improve engagement.
• Cultivate an engaged online community and respond to audience inquiries.
• Identify opportunities to amplify titles and campaigns across imprints and authors.
• Create graphics, photography, short-form video, and written content for social channels.
• Support audience growth through editorial programming and insights.

Skills

Social media management

Content creation

Audience growth

Community engagement

Writing & editing

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Sprout Social

Airtable

Meta Business Suite

Job description

Simon & Schuster’s Corporate Marketing division is seeking an Associate Manager, Social Media & Audience Growth to help bring our books, authors, and stories to readers through engaging social content, community building, and audience development.

Reporting to the Senior Manager, Social Media & Audience Growth, this role is an integral member of Simon & Schuster's Social Media & Audience Growth team, supporting the day-to-day management of our corporate social channels while helping create compelling content, foster reader communities, and identify new opportunities for book discovery.

This is an ideal opportunity for a creative, curious marketer who loves social media, internet culture, and books—and is excited to grow into a strategic social media leader.

Platform Management & Daily Programming:

You'll manage the day-to-day strategy and execution for several of Simon & Schuster's corporate social platforms, including LinkedIn, X, Pinterest, BlueSky, and Instagram Broadcast Channels and Facebook Groups, while supporting broader publishing efforts across the team.This includes:

• Planning, writing, publishing, and optimizing daily social content.
• Maintaining editorial calendars through Airtable and Sprout Social.
• Monitoring platform performance and identifying opportunities to improve engagement.
• Staying current on platform features, trends, and best practices.

Community Engagement:

You'll help cultivate an engaged, welcoming, and thoughtful online community by:

• Monitoring and responding to comments, direct messages, and audience questions across Simon & Schuster's corporate social channels.
• Identifying opportunities to deepen reader engagement and encourage conversation.
• Escalating customer service or sensitive issues to the appropriate internal teams when necessary.
• Sharing audience feedback and recurring themes with the broader Social Media & Audience Growth team.

Champion Books Across Simon & Schuster:

You'll work closely with the Senior Manager and Manager to help readers discover books across Simon & Schuster's publishing program. You'll help:

• Identify opportunities to amplify frontlist and backlist titles.
• Support corporate campaigns that extend imprint and author marketing initiatives.
• Gather and organize marketing assets from imprints and authors.
• Contribute creative ideas that connect books to cultural moments and reader interests.

Create Engaging Social Content:

You'll play an active role in creating and producing content across our corporate channels.

Responsibilities include:

• Creating graphics, photography, short-form video, and written social content.
• Assisting with content capture at author events, consumer festivals, book launches, and other company initiatives.
• Supporting content production alongside the Video Production and Design teams.
• Experimenting with new formats, trends, and storytelling techniques.

Support Audience Growth:

You'll help the team grow Simon & Schuster's online community by:

• Monitoring audience behavior and engagement trends.
• Supporting editorial programming that encourages conversation and book discovery.
• Assisting with performance reporting and audience insights.
• Helping identify opportunities to participate in relevant cultural conversations.

Support Partnerships & Internal Education:

You'll help strengthen both our internal marketing community and external relationships. Responsibilities include:

• Maintaining the Corporate Social Wiki and platform best practice guides.
• Developing educational resources for authors, imprints, and internal stakeholders.
• Assisting the Senior Manager, Multicultural Marketing with influencer, partnership, and book club outreach.
• Supporting the Social Media All Hands meeting through research, documentation, and presentation materials.

Measure, Learn & Evolve:

Social media never stands still—and neither do we. You'll:

• Monitor performance across your platforms.
• Share audience insights and emerging trends with the team.
• Help identify opportunities to improve workflows and content performance.
• Continuously learn about new platforms, tools, and technologies that strengthen our social media presence.

What You'll Bring:

We're looking for someone who is creative, collaborative, organized, and passionate about storytelling through social media. Qualified candidates will ideally have:

• 2–4 years of experience in social media, digital marketing, communications, or content marketing.
• Experience managing social media accounts for a brand, publisher, agency, or media company.
• Strong writing, editing, and copywriting skills.
• Experience creating social-first content, including photography, graphics, and short-form video.
• Familiarity with social publishing and analytics platforms such as Sprout Social, Airtable, Meta Business Suite, or similar tools.
• Excellent organizational and project management skills with strong attention to detail.
• A collaborative mindset and enthusiasm for experimenting with new ideas.
• A passion for books, publishing, internet culture, and connecting readers to stories.