Social Media Associate

Interior Marketing Group, Inc.; New York (NY); On-site; USD 60,000 - 90,000; Full time

Job summary

Interior Marketing Group (IMG) is seeking a Social Media Associate to convert staged interiors into AI-enhanced video content and scroll-stopping storytelling. You will partner with staging, design, and marketing teams to maintain a premium, consistent brand across platforms.

The role focuses on fast-paced content production, leveraging AI tools and traditional design skills to elevate luxury listings and campaigns. Collaboration and rapid publishing are essential to success.

Qualifications

• Bachelor's degree in journalism, communications, marketing, or a related field preferred.
• Working knowledge of Higgsfield AI or comparable AI video/image generation tools; comfortable prompting AI assistants like ChatGPT/Claude.
• Proficiency in Canva and CapCut for fast-turnaround content creation and editing.
• Social media experience, including planning and managing content, in a corporate or agency setting.
• Excellent written and verbal communication skills with strong social media strategy knowledge.
• Strong multi-tasking and time-management skills in a high-volume environment.
• Ability to work in a fast-paced, high-pressure environment without sacrificing brand standards.
• Quick, efficient editing skills to support daily publishing demands.
• Strong creative vision and an eye for luxury aesthetic and detail.

Responsibilities

• Transform static luxury interior photography into video content that resonates.
• Add AI-generated elements to help audiences picture themselves in the space.
• Develop social media content plans aligned with IMG's brand and luxury positioning.
• Create and manage a high volume of daily social media posts across Instagram.
• Bring IMG property storytelling to life with luxury-focused narratives.
• Drive engagement through proactive communication with followers.
• Plan and promote social media campaigns from concept to execution.
• Suggest adjustments to strategies based on performance and trends.

Skills

AI tools

Prompting AI assistants

Canva

CapCut

Social media planning

Content editing

Strong communication

Time management

Fast-paced work

Creative luxury vision

Education

Bachelor's degree in journalism, communications, marketing

Tools

Google Analytics

Buffer Pro

Facebook Insights

Adobe Premiere Pro

After Effects

gimbal operation

ElevenLabs

Job description

About IMG

Interior Marketing Group (IMG) is a founder-led interior design and staging company serving luxury real estate and ultra high net worth clientele. Led by Cheryl Eisen, IMG partners with brokers, developers, buyers, and celebrities to bring properties to life through interior design and staging, coupled with integrated marketing campaigns of branded events, press, social media, editorial photography, and more. With teams across New York, Los Angeles, and Florida, IMG has built a reputation as the “billionaire whisperers”. IMG and its founder have built a strong presence in the media, appearing in top tier publications like Architectural Digest and Forbes, and on popular television shows on Netflix, Bravo, and NBC.

The Role

IMG is redefining how luxury real estate is experienced online, and this role sits at the center of that shift. The Social Media Associate turns our staged interiors and design work into AI-enhanced video content; populating empty rooms with photorealistic AI renderings so buyers can picture themselves in the space. This role will translate IMG’s design craftsmanship into scroll-stopping, platform-native storytelling. This is an AI-first content role: you\'ll partner closely with the staging, design, and PR/marketing teams to keep IMG's social presence as elevated, consistent, and forward-leaning as the properties we stage. Success looks like a fast-moving, high-volume content engine that never sacrifices brand standard for speed.

• Transform static luxury interior photography into video that resonates
• Adding AI-generated people to help audiences picture themselves in the space, golden-hour light streams, and other aesthetic AI treatments that elevate every listing
• Develop social media content plans that are consistent with IMG's brand identity and luxury positioning across all platforms
• Create and manage a high volume of daily social media posts, writing captions, editing content, and maintaining a publishing cadence across Instagram
• Bring IMG's properties to life through luxury storytelling, crafting narrative content that reflects the brand's design standard and market positioning
• Drive customer engagement through proactive communication to social media followers/audience
• Plan and promote social media campaigns from concept through execution
• Recommend adjustments to IMG's social media marketing strategy based on performance and platform trends, for optimal results
• Stay current on best practices, emerging platform features, and new AI content tools, bringing fresh techniques back into IMG's content pipeline

Qualifications

Required

• Bachelor's degree in journalism, communications, marketing, or a related field preferred
• Working knowledge of Higgsfield AI (or comparable AI video/image generation tools), and comfort prompting AI assistants such as ChatGPT and Claude to accelerate content production
• Proficiency in Canva and CapCut for fast-turnaround content creation and editing
• Social media experience, including planning and managing content, in a corporate or agency setting
• Excellent written and verbal communication skills, with a thorough understanding of social media management and strategy
• Strong multi-tasking and time-management skills, with the ability to prioritize a high-volume workload
• Ability to work in a fast-paced, high-pressure environment without sacrificing brand standard
• Quick, efficient editing skills to support daily publishing demands
• Strong creative vision and an eye for luxury aesthetic and detail

Preferred

• Experience with analytical tools such as Google Analytics, Buffer Pro, and Facebook Insights to monitor and evaluate social media performance
• Experience preparing monthly social media performance reports
• Experience with additional analytics software
• Working knowledge of Adobe Premiere Pro and After Effects
• Must be able to operate a gimbal to film properties and events
• Experience with ElevenLabs or comparable AI voice/audio tools

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.