Social Media Associate

Lincoln Center for the Performing Arts; New York (NY); Hybrid; USD 60,000 - 80,000; Full time

Job summary

Lincoln Center for the Performing Arts is seeking a Social Media Associate to support day-to-day social media execution, content development, publishing, community engagement, and campaign support.

In a hybrid role, you will draft posts across platforms (Instagram, TikTok, Facebook, X, YouTube, Threads), assist with live events, and help pull performance metrics for internal updates and reports.

Qualifications

• 2+ years of experience in social media, communications, or related field.
• Strong writing and proofreading skills.
• Experience with design and video tools.
• Ability to manage multiple projects in a fast-paced environment.
• Knowledge of performing arts and pop culture is a plus.

Responsibilities

• Draft, schedule, and publish social posts across platforms.
• Create and post Instagram Stories to support performances.
• Support short-form video, graphics, and other content.
• Participate in brainstorms and campaign planning.
• Research platform strategies and audience behaviors.
• Monitor and respond to comments and inquiries as appropriate.
• Support live event coverage and on-site activations.
• Pull performance metrics and assist with reports.
• Assist with influencer campaigns and asset organization.
• Collaborate with internal teams and external partners.

Skills

Social media management

Platform knowledge

Writing & proofreading

Graphic design basics

Video editing basics

Tools

Photoshop

Illustrator

InDesign

Canva

Adobe Premiere Pro

Job description

Role Overview:

Reporting to the Director of Social Media, the Social Media Associate will support the day-to-day execution of Lincoln Center for the Performing Arts' social media strategy through content development, publishing, community engagement, and campaign support. This role will help grow audiences, deepen engagement, and amplify Lincoln Center's mission and impact. This is a hybrid role with time split between remote and on-site work.

What you’ll get to do:

• Draft, schedule, and publish social posts across Lincoln Center's social platforms, including Instagram, TikTok, Facebook, X, YouTube, and Threads.
• Create and post Instagram Stories to support performances across the Lincoln Center campus.
• Support the creation of short-form video, graphics, and other custom social content.
• Actively participate in brainstorms and planning for social media campaigns and content.
• Research platform-specific strategies, trends, and audience behaviors to inform strategy and planning.
• Monitor comments, messages, tags, and mentions; respond when appropriate and elevate questions or sensitive issues to the right internal partners.
• Support live event coverage, content shoots, and on-site social media activations as needed.
• Pull social performance metrics and assist with recurring reports, campaign recaps, and internal updates.
• Support influencer and creator campaigns by assisting with research, outreach, list maintenance, deliverable tracking, and asset organization.
• Collaborate with colleagues across the organization and campus, as well as external partners.

Work Experience and Qualifications:

• Minimum of 2 years of experience in social media, communications, or a related field, preferably within a complex, fast-paced organization.
• Strong understanding of major social media platforms, including Instagram, TikTok, Facebook, X, YouTube, and Threads.
• Highly organized and detail-oriented, with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
• Strong writing and proofreading skills, with the ability to craft engaging social media copy tailored to different audiences and platforms.
• Experience with graphic design tools such as Photoshop, Illustrator, InDesign, or Canva.
• Experience creating or editing short-form video content using tools such as Adobe Premiere Pro, Final Cut Pro, CapCut, Instagram Reels, or TikTok is a plus.
• A self-starter who also thrives in team environments and is comfortable with collaboration and proactive communication.
• Demonstrates good judgment, adaptability, and flexibility in fast-paced environments.
• Exceptional written and verbal communication skills
• Strong visual instincts and an eye for compelling social media content.
• Proficiency in Microsoft Office Suite and Google Workspace.
• Knowledge and appreciation of the performing arts and contemporary pop culture

What is Lincoln Center for the Performing Arts?

Lincoln Center for the Performing Arts, Inc. (LCPA) is a cultural and civic cornerstone of New York City. We believe the arts play an important role in our lives: they nourish our hearts and minds, teach us valuable lessons and critical skills, and help us create community. We are resolved not to lose sight of what connects us, and we hope you will consider joining our talented, diverse team.

We are:

• The manager of the 16-acre Lincoln Center campus
• We are one of eleven amazing resident arts organizations
• A leading Arts Presenter.
• We curate numerous programs and performances, showcasing music, dance, and more
• An Education Hub.
• We have reached 20 million students, educators, principals, and community members

Who are our people?

LCPA is a team of dreamers, collaborators, and entrepreneurs who use unique platforms in the heart of New York City and beyond to advocate for the transformative impact of artistic experiences.

Lincoln Center People imagine and create in concert with this mission by founding President John D. Rockefeller III - "The arts are not for the privileged few, but for the many. Their place is not on the periphery of daily life, but at its center."

We welcome applicants from all sectors who agilely solve problems, show up as they are, and can't stop innovating.

What’s the news?

Recent and Upcoming Programming

• Lincoln Center Reveals 25/26 Season Featuring Jeanine Tesori as Visionary Artist
• Kyle Abraham's 20 Years of Urgency at Lincoln Center Rose Theatre

Campus Happenings

• Lincoln Center Gets $50 Million Gift to Promote Contemporary Dance
• The new JFK terminal will show iconic artworks from MoMA, the Met and Lincoln Center

Legacies of San Juan Hill

• WNYC: Lincoln Center Celebrates 'Legacies of San Juan Hill
• Lincoln Center Launches San Juan Hill Project Digital Hub To Remember the Lost Urban Neighborhood

Who is our President and CEO?

Dr. Mariko Silver

Join us!

It is the policy of Lincoln Center for the Performing Arts, Inc., to ensure equal employment opportunity without discrimination or harassment on the basis of race, creed, color, national origin, sex, age, religion, disability, marital or civil partnership/union status, familial or caregiver status, alienage or citizenship status, sexual orientation, gender identity or expression, pregnancy, military or veteran status, genetic information, predisposition, or carrier status, unemployment status, domestic violence, sexual violence, or stalking victim status, or any other characteristic protected by federal, state, or local law. LCPA is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.

If you require reasonable accommodation in locating open positions, completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to Abigail Worsnip at (212) 875–5324.