Social Media and PR Manager

Healthtech Inc; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Healthtech Inc is seeking a Social Media and PR Manager to enhance brand visibility across various platforms. This role requires a strategic thinker with expertise in social media engagement and public relations, along with the ability to create compelling content and manage multiple campaigns effectively. The ideal candidate will contribute to both corporate goals and brand reputation, driving traffic and leads while fostering a culture of inclusion and creativity.

Benefits

Supportive work environment

Career growth opportunities

Equal opportunity employer

Qualifications

• Five years of experience in social media and PR.
• Deep knowledge of media best practices.
• Ability to manage multiple tasks and deadlines.

Responsibilities

• Drive social media strategy and public relations efforts.
• Plan and execute cohesive social media strategy.
• Monitor and analyze social media performance.

Skills

Social media strategy

Public relations

Content creation

Brand management

Digital marketing

Data analysis

Education

Bachelor’s degree in marketing

Tools

Microsoft Office

Canva

Adobe suite

Hootsuite Amplify

Job description

Social Media and PR Manager page is loaded

Social Media and PR Manager

Apply locations US - National time type Full time posted on Posted 9 Days Ago job requisition id R4567

Make a difference. Be happy. Grow your career.

The Social Media and PR Manager will drive our social media strategy and public relations efforts, amplifying brand visibility across digital and traditional channels. By leveraging the full range of assets including the corporate website, a full suite of digital marketing tools, and Nordic industry thought leaders, this role will increase brand awareness, engage with our audience, and drive traffic and leads, operating on both strategic and tactical levels. This candidate is also creative, well-versed in the latest trends and best practices across various social media platforms and experienced in creative storytelling to elevate our public presence.

Key responsibilities

• Social media, press releases, media relations, and management of supporting agencies
• Plan and execute a cohesive social media strategy to boost brand awareness, engagement, and growth across platforms such as BlueSky, Instagram, Twitter/X, LinkedIn, and other relevant channels
• Coordinate with our agency to develop and manage PR campaigns, including press releases and media pitches to secure coverage
• Write compelling content for both social media (posts, graphics, videos) and PR (statements, articles, releases), ensuring alignment with brand voice and objectives
• Work with media editors/bloggers/community managers for timely and useable content submissions
• Manage social media presence for executive leadership, creating and curating content that aligns with their personal brand, engages key stakeholders, and reflects organizational values, while ensuring a consistent tone across platforms
• Drive employment brand initiatives on social media, showcasing company culture, employee stories, and career opportunities to attract top talent and strengthen the company’s reputation as an employer of choice
• Routinely monitor and analyze social media performance and PR outcomes to provide data-driven insights to leadership
• Collaborate with internal subject matter experts, graphic designers, and other marketing team members guiding social and PR initiatives from concept to creation

• Perform other general marketing activities as needed
• Any special projects as may be assigned

Skills and experience

• Bachelor’s degree in marketing, advertising, or related field
• Five years of experience working in social media, preferably for a technology, healthcare, or business services company in digital, with at least 3 to 5 years focused on social media engagement, brand reputation, and lead generation
• Deep knowledge of social, digital, traditional, and mobile media best practices, as well as experience creating and developing social media marketing best practices within an organization
• Any or all of the following skills would be preferred:

• B2B writing experience
  • High-tech experience
  • Familiarity with the AP Style Guide

• Familiarity with healthcare industry
• Eye for design
• Video editing skills

• Ability to manage multiple tasks and deadlines at one time

• Strong working knowledge of Microsoft Office software, Canva

• Familiarity with Adobe suite and Hootsuite Amplify

Additional details

• Ability to travel as needed (less than 10-15 percent)

Nordic is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, marital or veteran status, or any other protected status under applicable federal, state, or local laws. We encourage individuals of all backgrounds to apply, including women, minorities, individuals with disabilities, and veterans.

About Us

Healthcare organizations are challenged to deliver higher quality care at a lower cost. Our award-winning team provides consulting services focused on strategy, technology, and operations, as well as managed services, that result in a stronger business with better patient outcomes. Ranked as a best place to work by nine publications, Nordic's culture provides our home office and consultants a supportive environment in healthcare that allows you to make a difference, be happy, and grow your career.