Public Relations and External Communications Specialist - Marketing

Bon Secours; United States; Remote; USD 38,000 - 155,000; Full time

Job summary

A leading healthcare network seeks a Public Relations and External Communications Specialist to develop and execute strategies that enhance the organization's reputation. This remote role involves crafting narratives, managing media relations, and promoting the organization's values through proactive storytelling and communication tactics. Ideal candidates will have a Bachelor's degree in a relevant field and experience in public relations or communications.

Benefits

Comprehensive, affordable medical, dental, and vision plans

Flexible spending accounts

Employer contributions to retirement savings plan

Paid time off

Educational Assistance

Qualifications

• Minimum 1 year of experience in Public Relations, External Communications, Media Relations, or related field.
• Experience with external communication strategies, media outreach and storytelling preferred.

Responsibilities

• Writes and edits external communications materials such as press releases and articles.
• Manages PR campaigns by collaborating with internal stakeholders to identify communication opportunities.
• Supports media relations efforts by building relationships with journalists and managing press inquiries.

Skills

Communications

Data Analysis

Attention to detail

Creative Writing

Time Management

Relationship building

Critical thinking

Education

Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field

Master’s degree in Communications, Public Relations, or related field

Tools

Microsoft Office

Job description

Public Relations and External Communications Specialist - Marketing

Join to apply for the Public Relations and External Communications Specialist - Marketing role at Bon Secours

Public Relations and External Communications Specialist - Marketing

Join to apply for the Public Relations and External Communications Specialist - Marketing role at Bon Secours

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With a legacy that spans over 150 years, Bon Secours is a network that is dedicated to providing excellent care through exceptional people. At every level, everyone on our teams have embraced the call to provide compassionate care. Here, you can work with others who share common values, and use your skills to help extend care to all of our communities.

This is a remote / work from home opportunity. Associate must live & work within the continental US.

Summary

The Public Relations (PR) and External Communications Specialist supports the development and execution of external communications strategies that elevate and protect the organization’s reputation. This role works closely with their supervisor and other team members to craft compelling narratives, manage media relations and implement tactics that engage external audiences, stakeholders and the broader community. By leveraging proactive storytelling, media outreach and/or issues and crisis management tactics, this role will play a key part in promoting the organization’s values, mission and reputation.

The Specialist role may support one or several External Communications teams including reputation management, issues and crisis, market growth, B2B, managed care or other.

Essential Job Functions

• Writes and edits a variety of external communications materials such as press releases, media statements, briefing documents, speeches, articles, and website content that align with the Ministry’s brand and strategic goals.
• Manages and supports PR campaigns by collaborating with internal stakeholders to identify communication opportunities, objectives, and key messages. Proactively seeks out opportunities for positive media coverage and organizational storytelling.
• Provides project management on PR and external communications projects, ensuring all materials are developed on schedule and ready for distribution to key external audiences.
• Develops content for a range of external communications channels, including media outlets, blogs, social media, public speaking engagements, and corporate communications materials.
• Supports media relations efforts by building relationships with journalists, bloggers, and influencers. Manages press inquiries and tracks media coverage to ensure consistent and accurate messaging.
• Contributes to crisis communications strategies and tactics as needed, providing quick and effective responses to media inquiries and ensuring accurate information is shared with external audiences.
• Works with the PR Manager to execute strategic communication plans for major organizational initiatives, events, and leadership announcements, ensuring messages are delivered effectively to key stakeholders.
• Serves as a subject matter expert for external communication platforms, such as the company website, social media, media outreach, and public speaking opportunities.
• Ensures all external communications align with brand guidelines, corporate voice, and visual standards to maintain a consistent and cohesive public presence.
• Supports the production of additional external communications materials as needed, including presentations, brochures, event collateral, and video content. Manages vendor relationships where applicable.
• Supports leadership meetings and external events, providing communication strategies and content to ensure successful execution and media coverage.
  
  

This document is not an exhaustive list of all responsibilities, skills, duties, requirements, or working conditions associated with the job. Employees may be required to perform other job-related duties as required by their supervisor, subject to reasonable accommodation.

Employment Qualifications

Licensing/Certification

Accreditation of Public Relations (APR) (preferred)

Education

Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field (required)

Master’s degree in Communications, Public Relations, or related field (preferred)

Work Experience

Minimum 1 year of experience in Public Relations, External Communications, Media Relations, or related field (required)

Experience with external communication strategies, media outreach and storytelling (preferred)

Working Conditions

• Periods of high stress and fluctuating workloads may occur.
• Long-distance or air travel as needed- not to exceed 10% travel.
• General office environment.
• May have periods of constant interruptions.
• May require occasional travel for media events, conferences or community outreach initiatives
  
  

Skills

• Communications
• Data Analysis
• Ability to Work Independently
• Microsoft Office
• Associate Communications
• Associate Engagement
• Attention to detail
• Collaboration
• Critical thinking
• Cross Functional Collaboration
• Teamwork
• Active listening
• Relationship building
• Creative thinking
• Creative Writing
• Editing
• Time Management
• Managing multiple projects
  
  

Many of our opportunities reward* your hard work with:

Comprehensive, affordable medical, dental and vision plans

Prescription drug coverage

Flexible spending accounts

Life insurance w/AD&D

Employer contributions to retirement savings plan when eligible

Paid time off

Educational Assistance

And much more

• Benefits offerings vary according to employment status
  
  

All applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, age, genetic information, or protected veteran status, and will not be discriminated against on the basis of disability. If you'd like to view a copy of the affirmative action plan or policy statement for Mercy Health – Youngstown, Ohio or Bon Secours – Franklin, Virginia; Petersburg, Virginia; and Emporia, Virginia, which are Affirmative Action and Equal Opportunity Employers, please email [e-mail]. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact The Talent Acquisition Team at [e-mail]

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Hospitals and Health Care

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