Social Media and Marketing Coordinator

Legends Global; Knoxville (TN); On-site; USD 42,000 - 56,000; Full time

Job summary

Legends Global in Knoxville is seeking a Social Media and Marketing Coordinator to support social media management, marketing campaigns, and digital signage for Legends Global Knoxville Convention Center and World’s Fair Exhibition Hall.

The role requires strong writing, creative content development, and ability to work with cross-functional teams, including during events that may extend hours. Some HTML knowledge and familiarity with design tools are a plus.

Qualifications

• Proficient with major social platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Background in marketing/communications or related field.

Responsibilities

• Assist with social media management for Legends Global Knoxville venues and events.
• Create and schedule content; manage digital signage campaigns.
• Engage online community and monitor brand messaging across platforms.
• Analyze campaign performance and adjust strategies accordingly.
• Support cross-department marketing efforts and event promotion.
• Prepare monthly hospitality and permissions reports and participate in meetings.

Skills

Social media strategy

Content creation

Writing and editing

Community engagement

Team collaboration

Education

Bachelor's degree in marketing/communications

Tools

Adobe

Canva

HTML

Job description

Legends Global

is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach.

Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component feasibility & consulting, owner's representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.

The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career.

Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sounds like a winning formula for you. Join us!

The Knoxville Convention Center and world's Fair Exhibition Hall have an excellent and immediate opening for a full-time Social Media and Marketing Coordinator. This position is responsible for assisting with social media management, marketing, and internal and external digital signage.

Essential Duties And Responsibilities

• Assists in implementation of local media strategies for Legends Global Knoxville Convention Center and world's Fair Exhibition Hall.
• Be able to strategize to build and nurture an online community on an accelerated timeline.
• Create a regular publishing schedule and promote content through social advertising.
• Show coverage for Knoxville events (when needed).
• Engage other organizations within the community.
• Create, coordinates and execute creative and strategic social media marketing campaigns across all platforms including but not limited to Facebook, Instagram, Twitter, LinkedIn and Pinterest that engages fans, builds venue followers and raises event awareness.
• Work alongside a variety of departments to create a plan for social media strategies.
• Monitor postings to ensure brand message is consistent from the terminology used to images posted.
• Interact with followers and guests by communicating and answering questions through the company's social pages.
• Use analytics tools to gauge the success of campaigns, optimize and adjust when necessary.
• Ability to work extended hours, including weekends and evenings, are required (as dictated by event dates, deadlines, etc.)
• Monthly: create the hospitality report, attend Legends Global regional and digital webinar meetings, attend social media meetings (x2), create the permissions report and complete a building walkthrough.
• Quarterly: complete case studies of the market to ensure content is relevant and reaching the correct audience. Attend the Visit Knoxville marketing meeting, all convention center corporate meeting, operations meetings, and coordinate the kitchen meeting and photoshoot.
• Annually: support the creation of the annual report for corporate and the City of Knoxville. Participate in the sales and marketing plan and year end summary.
• Miscellaneous items include but are not limited to
• ChargeFuze: troubleshoot, buyout coordination, coordinate submission when moved
• Visit Knoxville: Magnets and brochure coordination and placement, advertising pairing and collaboration
• Social Media: take photos at events (average 5 per month), edit, upload permissions into Momentus, upload photos into files, at least 3 posts per week, staying up to date with interactions at all times (SM platforms and review pages), data analyzation
• Posts include show promotions, event recaps, new employee information, food posts, employee activities (like conferences), and tax-payer favoring posts.
• Website: Event calendar updates (average 10 per month), keeping website up-to-date, data analyzation, implementing corporate requirements
• Design projects for all departments and buildings (average 2 per month)
• Monitoring and keeping all departments up-to-date with branding standards and implementations
• Corporate deliverables (average 2 per month)
• Meet with General Manager about monthly needs: social calendar and monthly event email.
• Coordinate with other facility Marketing Manager on Legends Global presence and monthly and year end reporting. Collaborate with all sales and marketing efforts between facilities.
• Other duties as assigned.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Education And/or Experience

• Display an understanding and in-depth knowledge of social media platforms including but not limited to Facebook, Instagram, Twitter LinkedIn and TikTok
• Background in related field.

Skills And Abilities

• Must be able to work in a team environment as well as independently with minimal supervision.
• Creative Aptitude.
• Must have ability to take/follow directions and remain flexible and adjust to situations as they occur.
• Ability to solve problems.
• Excellent language and writing skills are a must.
• Have excellent customer service techniques like patience, empathy, and conflict resolution.
• Positive Attitude
• Excellent language and writing skills are a must.
• Strong organizational skills and attention to detail

Computer Skills

• Proficiency in Microsoft Office
• Basic design skills in either Adobe or Canva is preferred.
• Basic Knowledge of HTML

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to move around the facility; to stand for long hours during events; talk and hear. This position may require work inside or outside of the building, as needed by events. This position may require work inside or outside of the building, as needed by events.

Note

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.