Digital Marketing Coordinator

Evapco; Taneytown (MD); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Medical, Vision, & Dental Insurance

Employee Stock Ownership Program

Profit Sharing Bonus

Paid Holidays

Paid Vacation

Paid Maternity and Paternity Leave

Job summary

Evapco, headquartered in Taneytown, MD, is seeking a Social Media and Digital Marketing Coordinator to drive our online presence and marketing campaigns with a focus on growth and customer engagement.

You will collaborate with Product Managers and Application Engineers to develop and execute strategies, manage content across global websites, and coordinate with a third-party marketing firm to create high‑quality ad content and budgets. A Bachelor's in Marketing is preferred.

Qualifications

• Minimum of 2 years of relevant experience in social media marketing.
• Bachelor's degree in Marketing or a related field preferred.
• Excellent communication skills for diverse audiences.
• Strong team player who can lead when needed.
• Proficiency with Adobe Creative Cloud and Canva for marketing materials.
• Strong organizational and project management skills.

Responsibilities

• Oversee the company's presence on social media platforms.
• Collaborate with global operations to promote products and events.
• Manage online brand visibility and ensure brand standards.
• Develop and implement SEO strategies to improve website traffic.
• Collaborate with third-party firms to produce ad content and plan advertising budgets.
• Analyze metrics to optimize marketing results.

Skills

Social media marketing

Content creation

SEO

Brand management

Excellent communication

Team leadership

Project management

Customer focus

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Creative Cloud

Canva

Job description

Position:Social Media and Digital Marketing Coordinator

Location: Taneytown, MD

Job Id:365

# of Openings:1

Social Media and Digital Marketing Coordinator

The Social Media and Digital Marketing Coordinator position is a vital member of Evapco's Corporate HVAC Sales and Marketing team, collaborating closely with Product Managers and Application Engineers to develop and execute marketing strategies that drive sales growth and enhance customer satisfaction. We are seeking a highly motivated and creative individual with a passion for connecting with current and prospective customers, demonstrating this enthusiasm through daily engagement with both internal and external stakeholders.

Duties include, but not limited to:

• Oversee the company's presence on various social media platforms, including Facebook, LinkedIn, Instagram, and more.
• Collaborate with global operations to unify and promote products and events across all world regions, ensuring consistency and coherence in messaging while upholding brand standards.
• Manage the online brand to increase awareness and visibility, adhering to Evapco's brand guidelines and standards.
• Implement search engine optimization (SEO) strategies to improve website visibility and traffic.
• Manage content creation, revisions, and updates for global websites, focusing on enhancing usability, design, and content quality while maintaining brand consistency.
• Work with a third-party marketing firm to develop original, high-quality ad content, and plan and budget for advertising expenditures.
• Stay abreast of new technologies and trends in digital marketing to keep the company at the forefront of industry developments.
• Identify opportunities to improve organizational development aspects that would enhance content quality, such as employee recognition initiatives.
• Establish and maintain a regular publishing schedule for content across digital platforms.
• Monitor, listen, and respond to users in a proactive and engaging manner, cultivating leads and fostering community engagement.
• Develop and expand community outreach efforts to broaden brand reach and engagement.
• Analyze key metrics and performance indicators, adjusting strategies as needed to optimize results.
• Take responsibility for creating and editing marketing collateral, ensuring alignment with brand standards and messaging.
• Organize, maintain, and expand the digital asset library to support marketing efforts.
• Collaborate with a third-party PR company to identify and develop case study content highlighting Evapco's success stories.
• Capture photos and videos of our manufacturing plants, saving assets for future marketing use.
• Review and proofread digital content, website updates, marketing materials, and social media communications to ensure accuracy, consistency, and adherence to brand standards.

Duties include, but not limited to:

• Oversee the company's presence on various social media platforms, including Facebook, LinkedIn, Instagram, and more.
• Collaborate with global operations to unify and promote products and events across all world regions, ensuring consistency and coherence in messaging while upholding brand standards.
• Manage the online brand to increase awareness and visibility, adhering to Evapco's brand guidelines and standards.
• Implement search engine optimization (SEO) strategies to improve website visibility and traffic.
• Manage content creation, revisions, and updates for global websites, focusing on enhancing usability, design, and content quality while maintaining brand consistency.
• Work with a third-party marketing firm to develop original, high-quality ad content, and plan and budget for advertising expenditures.
• Stay abreast of new technologies and trends in digital marketing to keep the company at the forefront of industry developments.
• Identify opportunities to improve organizational development aspects that would enhance content quality, such as employee recognition initiatives.
• Establish and maintain a regular publishing schedule for content across digital platforms.
• Monitor, listen, and respond to users in a proactive and engaging manner, cultivating leads and fostering community engagement.
• Develop and expand community outreach efforts to broaden brand reach and engagement.
• Analyze key metrics and performance indicators, adjusting strategies as needed to optimize results.
• Take responsibility for creating and editing marketing collateral, ensuring alignment with brand standards and messaging.
• Organize, maintain, and expand the digital asset library to support marketing efforts.
• Collaborate with a third-party PR company to identify and develop case study content highlighting Evapco's success stories.
• Capture photos and videos of our manufacturing plants, saving assets for future marketing use.
• Review and proofread digital content, website updates, marketing materials, and social media communications to ensure accuracy, consistency, and adherence to brand standards.

Position Requirements:

• Minimum of 2 years of relevant experience in social media marketing.
• Bachelor's degree in Marketing or a related field preferred.
• Excellent communication skills, with the ability to convey information and ideas effectively to diverse audiences.
• Strong team player with the confidence to lead and guide others when necessary.
• Demonstrated proficiency in customer service techniques, including empathy, patience, advocacy, and conflict resolution.
• Exceptional attention to detail, with the ability to consistently produce accurate, high-quality work while managing multiple projects and deadlines.
• Proficiency in Adobe Creative Cloud applications (including Photoshop, InDesign, Illustrator, and Premiere Pro) and Canva, with the ability to create, edit, and maintain professional marketing materials that adhere to established brand standards.
• Strong organizational and project management skills, with the ability to prioritize competing responsibilities in a fast-paced environment.

Evapco’s Summary of Pay & Benefits:

• The salary range consists of base pay and most recent profit sharing bonus amounts
• Medical, Vision, & Dental Insurance
• Employee Stock Ownership Program – we are an employee-owned company
• Profit Sharing Bonus – which is paid twice per year
• (k)larity Plan - Voluntary Employee Retirement Savings Plan
• Paid Holidays
• Paid Vacation
• Paid Maternity and Paternity Leave
• Bereavement Pay
• Company Paid Basic Life Insurance equivalent to base salary, with option for Supplemental Life election
• Paid Sick Leave
• Long Term Disability