Social Media and Content Specialist

Gleim; Gainesville (FL); On-site; USD 45,000 - 65,000; Full time

Job summary

Gleim in Gainesville, FL is seeking a Social Media & Content Specialist to develop, execute, and optimize content across digital and social platforms. This mid-level role blends content creation, social media management, analytics, and collaboration to support marketing goals and strengthen the brand online.

The successful candidate will write compelling platform-specific copy, produce multimedia assets, design graphics, manage editorial calendars, monitor engagement, and translate data into

Qualifications

• Bachelor's degree or equivalent experience in a relevant field.
• Proven ability to write engaging copy for digital audiences.
• Experience with social media management, scheduling, and analytics tools.
• Proficiency with graphic design tools such as Adobe Creative Suite or Canva.

Responsibilities

• Develop high-quality written copy tailored to platform-specific audiences and aligned with brand voice and messaging.
• Produce engaging multimedia content, including images, short-form video, and visual assets for social media and digital campaigns.
• Design and edit graphics using approved tools and templates to support content and campaign needs.
• Ensure all content adheres to brand standards, accessibility guidelines, and quality expectations.
• Manage, schedule, and publish content across multiple social media platforms.
• Maintain editorial calendars and ensure consistent, timely execution of campaigns and posts.
• Monitor social media activity, engage with audiences as appropriate, and escalated issues following established guidelines.
• Support online reputation management through proactive monitoring and response coordination.
• Track, analyze, and report on content and campaign performance using platform analytics and reporting tools.
• Identify trends, audience insights, and high-performing content to inform ongoing optimization.
• Make real-time adjustments to content and messaging based on performance data and emerging trends.
• Provide actionable insights and recommendations to marketing stakeholder.
• Partner with team to support business goals and campaign initiatives.
• Contribute to content and social media strategy discussions and planning sessions.
• Align social content with broader marketing, brand, and communications strategies.

Skills

Copywriting

Social media management

Analytics

Graphic design

Education

Bachelor’s degree in Marketing, Communications, Digital Media, or related field

Tools

Adobe Creative Suite

Canva

Job description

Position Overview

The Social Media & Content Specialist is responsible for developing, executing, and optimizing content across multiple digital and social media platforms. This mid-level role combines content creation, social media management, analytics, and strategic collaboration to support marketing objectives, strengthen brand awareness, and protect the organization’s online reputation. The role requires a balance of creative execution and data-driven decision-making.

Key Responsibilities

Content Development & Creative Execution

• Develop high-quality written copy tailored to platform-specific audiences and aligned with brand voice and messaging
• Produce engaging multimedia content, including images, short-form video, and visual assets for social media and digital campaigns
• Design and edit graphics using approved tools and templates to support content and campaign needs
• Ensure all content adheres to brand standards, accessibility guidelines, and quality expectations

Social Media Channel Management

• Manage, schedule, and publish content across multiple social media platforms
• Maintain editorial calendars and ensure consistent, timely execution of campaigns and posts
• Monitor social media activity, engage with audiences as appropriate, and escalated issues following established guidelines
• Support online reputation management through proactive monitoring and response coordination

Strategy, Performance & Analytics

• Track, analyze, and report on content and campaign performance using platform analytics and reporting tools
• Identify trends, audience insights, and high-performing content to inform ongoing optimization
• Make real-time adjustments to content and messaging based on performance data and emerging trends
• Provide actionable insights and recommendations to marketing stakeholder

Cross-Functional Collaboration

• Partner with team to support business goals and campaign initiatives
• Contribute to content and social media strategy discussions and planning sessions
• Align social content with broader marketing, brand, and communications strategies

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience desireable
• Demonstrated experience writing professional, engaging copy for digital audiences
• Working knowledge of social media management, scheduling, and analytics tools
• Proficiency with graphic design tools such as Adobe Creative Suite, Canva, or similar platforms
• Strong organizational skills with the ability to manage multiple priorities and deadlines

Key Competencies

• Strategic and analytical thinking
• Strong written and visual communication skills
• Attention to detail and brand consistency
• Ability to adapt quickly in a fast-paced digital environment
• Collaborative mindset with a high degree of accountability

References required. Drug testing and background check will be conducted upon a job offer. Gleim is a drug and smoke free workplace.