Social Media and Brand Manager

ALEXIS LAUREN; Miami (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

ALEXIS LAUREN is looking for a highly creative, strategic, and ten steps ahead individual to join our Miami team. This role plays a pivotal part in brand awareness, experiences, engagement and relationships across social, events and partnerships.

You will create content assets for social media, design assets for campaigns, manage growth marketing via email and SMS, build influencer relationships, plan events, and track KPIs with a hands-on, independent mindset.

Qualifications

• 3+ years in social media, content creation or marketing.
• Strong understanding of TikTok, Instagram and major platforms.
• Creative, detail-oriented and self-driven; lead ideas from concept to execution.

Responsibilities

• Create all content assets for social media and edit original content.
• Create elevated graphic design assets for social, email, website, events and marketing campaigns.
• Growth marketing through email and SMS campaigns.
• Create relationships through grassroots efforts.
• Manage and plan all events.
• Secure sponsors and partnerships.
• Grow email and lead database.
• Create influencer strategy and manage relationships.
• Lead Content Calendar, Posting, Engagement, and analytics.
• Track weekly performance and outcomes; produce newsletters and releases.

Skills

Social media strategy

Content creation

Growth marketing

TikTok

Instagram

Creative thinking

Attention to detail

Self-starter

Idea generation

Canva

Adobe Creative Suite

Tools

Canva

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Email marketing tools

Job description

We're looking for a highly creative, strategic and 10 step ahead individual to join ALEXIS LAUREN. This position plays a pivotal role in brand awareness, experiences, engagement and relationships.

Key Responsibilities

• Create all content assets for social media and edit original content
• Create elevated graphic design assests for social, email, website, events and marketing campaigns
• Growth marketing through email and SMS campaigns
• Create relationships through grassroots efforts
• Manage and plan all events
• Secure sponsors and partnerships
• Grow email and lead database
• Create influencer strategy and manage relationships

Social Media

• Lead Content Calendar, Posting, Engagement, Instagram, Tik Tok and stay in the know!
• Stay on top of KPIs and growth strategy
• Own execution and ideas
• Track analytics and weekly performance
• Graphic Design
• Create newsletters and releases

Desired Experience

• 3 + years in social media, content creation and/or marketing
• Must have a strong understanding of Tik Tok, Instagram and all social media platforms
• Creative and detail-oriented
• Self-starter and able to work independently
• Must be able to lead with original ideas
• Proactive and able to independently develop ideas from concept to execution. Does not need oversight or direction to execute
• Experience with Canva and editing tools (Adobe Suite etc)
• Ability to commute to Coral Gables and Bay Harbor Islands

Marketingand SocialBrief

EngagementStrategy

How would you increaseengagementon Instagram and TikTok?

Your goal is to grow our follower base while building a community of like-minded beauty enthusiasts. Define your overallstrategy.

Location opening

How would you build hype and a lead list for a location coming to a new city?

Create an Instagram feed with visuals and captions.

Propose a TikTok idea (or two!) - what makes ALEXIS LAUREN's content stand out?

Partnerships & Influencers

Who would you partner with and why? How would this increase revenue?

How does each partnership align with the brand? How would this bring in new clients?

Share three influencers or tastemakers you'd like to collaborate with and explain why.

Event Planning

• Include details that embody the ALEXIS LAUREN feel and vibe.