Social Media Analyst (Contract)

Arlo Technologies, Inc.; United States; Sur place; USD 75 000 - 110 000; Plein temps

Résumé du poste

Arlo Technologies, Inc. is seeking a data-driven Social Media Analyst to join our Customer Care team on a 1-year fixed term contract.

You will mine social media and review data across platforms to quantify sentiment, model cost of negative feedback, and forecast its impact on sales and subscription retention. You will collaborate with Finance, Product, Marketing, and Customer Care to translate insights into actionable investments and improve brand reputation.

Qualifications

• Bachelor's degree in Marketing, Data Science, Economics, or related field.
• 3+ years of experience in social media management, customer experience, and product insights.
• Proficiency in data visualization tools (Tableau, Power BI).
• Strong knowledge of enterprise social media platforms (Sprout Social, Sprinklr, Brandwatch).
• Strong understanding of eCommerce, retail, and customer feedback ecosystems.
• Strong project management skills: planning, prioritization, status reporting, and on-time delivery.
• Strong writing and communication skills with ability to tell compelling narratives.

Responsabilités

• Aggregate and analyze social media and review data from multiple sources.
• Identify recurring themes, sentiment trends, and root causes of negative sentiment drivers.
• Quantify the financial impact of negative social media comments and reviews, including lost sales and churn.
• Model the impact on POS performance and subscription renewal based on brand perception and ratings.
• Partner with Product, Marketing, and Customer Care to prioritize initiatives based on impact and feasibility.
• Serve as overflow support for the social media response team and refine engagement approaches.
• Create and present social media dashboards and executive-level presentations to communicate insights.

Connaissances

Social media

Data visualization

NLP sentiment

Storytelling

Cross-functional

Vendor management

Financial modeling

Formation

Bachelor's degree in Marketing or related

Outils

Tableau

Power BI

Sprout Social

Sprinklr

Brandwatch

Description du poste

About Arlo: At Arlo, we're passionate about creating innovative and reliable solutions that help people protect what matters most to them. Our team is dedicated to delivering products that exceed our customers' expectations, while always pushing the boundaries of what's possible in the world of protection technology. We believe that everyone deserves to feel safe and secure, whether they're at home or away, and we're committed to providing our customers with the peace of mind they need to live their lives without worry. Arlo’s deep expertise in AI- and CV-powered analytics, cloud services, user experience, product design, and innovative wireless and RF connectivity enables the delivery of a seamless, smart security experience for Arlo users that is easy to set up and interact with every day. We are seeking a data-driven and strategic Social Media Analyst to join our Customer Care team. This role will be pivotal in mining and analyzing social media and review data across multiple platforms to uncover product/app/brand sentiment, help quantify the cost of these contacts, and model the impact of issue trends on sales and subscription retention. The ideal candidate will bring a blend of analytical rigor, business acumen, and storytelling ability to influence cross-functional investments that improve customer satisfaction and brand reputation. This role is a 1-year fixed term contract.

Key Responsibilities

Social Media and ReviewMining & Sentiment Analysis

• Aggregate and analyze social media and review data from multiple sources
• Identify recurring themes, sentiment trends, and root causes of negative sentiment drivers

Cost of Poor Experience Modeling

• Quantify the financial impact of negative social media comments and reviews, including lost sales, returns, and customer churn.
• Collaborate with Finance and Product teams to estimate cost of remediation and potential ROI of improvement initiatives.

Strategic Forecasting

• Model the impact on POS performance and subscription renewal based on brand perception and app/retail review ratings
• Identify, document and present project ideas to improve customer experience on these channels

Investment Planning

• Recommend targeted investments (e.g., product fixes, packaging changes, service enhancements) to drive positive comments/reviews.
• Partner with Product, Marketing, and Customer Care to prioritize initiatives based on impact and feasibility.

Customer Engagement Support

• Serve as overflow support for the social media response team, responding directly to customers on social channels — building first‑hand understanding of Arlo customers, their needs, and their sentiment.
• Incorporate feedback and performance learnings into future social media engagements, continuously refining tone, timing, and approach so that future engagements improve.

Reporting & Communication

• Create and present a social media dashboard to communicate insights and recommendations to stakeholders and leadership.
• Build additional dashboards and executive-level presentations to communicate insights and recommendations.
• Track progress of initiatives and their effect on sentiment, reviewscoresand customer satisfaction metrics – not just activity, but results.

Qualifications

• Bachelor's degree in Marketing, Data Science, Economics, or related field
• 3+ years of experience in social media management, customer experience, and product insights.
• Proficiency in data visualization tools (e.g., Tableau, Power BI).
• Strong knowledge of enterprise social media platforms such as Sprout Social, Sprinklr, and Brandwatch.
• Strong understanding of eCommerce, retail, and customer feedback ecosystems.
• Strong project management skills: planning, prioritization, status reporting, and on-time delivery
• Strong writing skills and excellent communication skills, with the ability to build clear, compelling narratives and storytelling that influences cross-functional stakeholders.
• Experience working with vendors or third-party partners to drive performance outcomes.

Preferred Skills

• Experience with NLP techniques for sentiment and text analysis.
• Familiarity with review platforms and scraping tools.
• Background in financial modeling or ROI analysis.

The pay range for this position reflects the minimum andmaximumtarget for new hire salaries at commencement of employment and is expected to be between $75,000– $110,000/year. However, base pay offered may vary depending on multiple factors, including location, role, job-related knowledge, skills, relevanteducation,and experience. The total compensation package for this position may also include other elements, including bonus, equity, and a full range of benefits. Details of all benefits will be provided if an employee receives an offer of employment.

We’re committed to inclusivity and selecting the strongest candidate—no matter their background. Even if you don’t meet every listed qualification, we encourage you to apply. We’re happy to support growth in areas essential to the role.

Interested in learning more about our workplace? Visit and follow our LinkedIn, and Glassdoor pages to read employee insights and get updates of what it’s like to be part of Arlo.

Arlo is proud to be an Equal Opportunity Employer. We value inclusion and are committed to inclusive, and harassment‑free workplace. We prohibit discrimination and harassment based on all legally protected statuses in all hiring and employment. We provide reasonable accommodations to applicants and employees with disabilities, who are pregnant or have a related medical condition, or who have sincerely held religious beliefs, observances, and practices. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, the Company will consider for employment qualified applicants with arrest and conviction records.