Social Insights & Trends Analyst

We-Are-Social; Miami (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

We Are Social in the United States seeks a data-driven Analyst to monitor social trends, translate data into actionable insights, and guide clients in making data-backed decisions. You’ll leverage analytics to inform strategies and identify opportunities for buzzy campaigns.

Focus on staying ahead of trends, collaborating with teams, and supporting campaigns for leading brands like Adidas, Cadillac, Visa, and more in a fast-paced, globally connected agency.

Qualifications

• Up to 3 years of experience in social media analytics.
• Ability to translate data into actionable insights for campaigns.
• Strong communication and presentation skills for non-technical audiences.

Responsibilities

• Monitor and analyze social media performance, using data to identify trends and optimization opportunities.
• Develop measurement frameworks and define KPIs for campaigns.
• Apply AI support for data analysis, visualization, and insights mining.
• Create reports and presentations communicating performance to clients.
• Stay updated on social media trends, algorithms, and best practices.
• Collaborate with cross-functional teams to integrate insights into marketing strategies.
• Interpret complex data to inform business decisions and brand growth.

Skills

Social media analytics

Data interpretation

Communication skills

Presentation skills

Education

Bachelor's degree in Marketing, Communications, Statistics

Tools

Brandwatch

Sprinklr

Hootsuite

Google Analytics

Job description

We Are Social in the United States seeks a data-driven Analyst to monitor social trends, translate data into actionable insights, and guide clients in making data-backed decisions. You’ll leverage analytics to inform strategies and identify opportunities for buzzy campaigns.

Focus on staying ahead of trends, collaborating with teams, and supporting campaigns for leading brands like Adidas, Cadillac, Visa, and more in a fast-paced, globally connected agency.