Social-First Content Strategy Manager

Kiss Nail Products, Inc.; Port Washington (NY); On-site; USD 69,000 - 137,000; Full time

Benefits offered by this job

Premium Medical Insurance Coverage

401(k) Savings Plan

Paid Time Off (PTO)

Annual Bonus Plan

Relocation Support

Onsite Employee Fitness Center

Job summary

Kiss Nail Products, Inc. is seeking a Content Strategy & Planning leader to develop weekly and campaign content aligned with brand priorities across TikTok, Instagram, YouTube, and Pinterest.

You will work with Social Media, Creative, Influencer, Brand Marketing, and Production to translate objectives into platform-native content ecosystems. You will monitor beauty and fashion trends, create briefs, mood boards, and calendars, and guide internal and external teams to deliver high-impact content

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Journalism, or a related field.
• 3-5+ years of experience in content strategy, social media strategy, or digital marketing, preferably within the beauty, fashion, or lifestyle industry.
• Strong understanding of TikTok, Instagram, YouTube, Pinterest and emerging social platforms.
• Proven ability to identify cultural trends and translate them into engaging, high-performing content strategies.
• Experience developing creative briefs, mood boards, content calendars, and strategic presentations.
• Strong analytical skills with experience interpreting social media insights and performance data.
• Familiarity with AI-powered content creation and productivity tools.
• Excellent project management, communication, and organizational skills.
• Passion for beauty, consumer trends, and digital storytelling.

Responsibilities

• Develop weekly, monthly, and campaign-based content concepts aligned with brand priorities.
• Partner closely with the Social Media Marketing Lead to translate objectives into social-first content strategies and execution plans.
• Build and maintain content calendars supporting platform-specific best practices, audience behavior, and business goals.
• Recommend optimal content formats, posting cadence, and channel strategies across TikTok, Instagram, YouTube, Pinterest, and emerging platforms.
• Continuously monitor beauty, fashion, lifestyle, and cultural trends to identify opportunities for timely, relevant content.
• Research viral moments, creator trends, platform updates, and consumer behaviors to inform content strategy.
• Identify opportunities for reactive, real-time, and trend-driven content that increases brand visibility and engagement.
• Stay ahead of platform algorithm changes and evolving social media best practices.
• Develop detailed creative briefs that clearly communicate strategic objectives, messaging, visual direction, and success metrics.
• Create shot lists, mood boards, storyboards, and creator inspiration decks to guide internal creative teams and external partners.
• Collaborate with Creative, Content Production, and Influencer teams to ensure content reflects current platform trends while maintaining brand consistency.
• Analyze social performance metrics to identify high-performing content themes, creative formats, and audience behaviors.
• Use performance insights to continuously refine content strategies and recommend optimization opportunities.
• Conduct competitive analysis and monitor industry benchmarks to identify whitespace and innovation opportunities.
• Present actionable recommendations based on content performance and emerging platform trends.
• Explore, evaluate, and implement AI tools that improve content ideation, planning, creative development, and production workflows.
• Recommend new technologies, creative formats, and workflow efficiencies that enhance speed, quality, and scalability.
• Champion experimentation with emerging content formats and platform features.
• Partner with Social Media, Brand Marketing, Creative, Influencer Marketing, Product Marketing, and Production teams to ensure content strategies support broader marketing initiatives.
• Provide strategic guidance throughout the content development process, from ideation through execution.
• Ensure content maintains a consistent brand voice while adapting to the unique requirements of each platform.

Skills

Content Planning

Content Strategy

Managerial Leadership

Social Media Content Creation

Video Editing

Education

Bachelor of Arts (B.A) (Required)

Job description

Kiss Nail Products, Inc. is seeking a Content Strategy & Planning leader to develop weekly and campaign content aligned with brand priorities across TikTok, Instagram, YouTube, and Pinterest.

You will work with Social Media, Creative, Influencer, Brand Marketing, and Production to translate objectives into platform-native content ecosystems. You will monitor beauty and fashion trends, create briefs, mood boards, and calendars, and guide internal and external teams to deliver high-impact content