Social & Editorial Content, Lead ACD

Target; Minneapolis (MN); Hybrid; USD 95,000 - 171,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

Target in Minneapolis seeks an Associate Creative Director, Editorial Content & Social to lead editorial storytelling across digital and social channels. You will partner with editorial marketing leadership to translate strategy into compelling creative work, including photoshoots, collaborations, and culturally resonant content.

You will guide on-set production, shape concepts, collaborate with marketing, strategy, and creative teams, and mentor art directors, designers, and writers.

Qualifications

• 8–10+ years in creative direction or editorial storytelling.
• Proven ability to translate strategy into engaging digital content.
• Experience leading photoshoots with diverse teams.
• Strong understanding of cultural trends and social platforms.

Responsibilities

• Lead the creative development and execution of editorial storytelling across Target’s digital and social channels.
• Direct photoshoots and content production with production partners and talent.
• Translate strategy into compelling creative concepts and storytelling frameworks.
• Drive collaboration for brand partnerships and cultural storytelling.
• Identify and activate cultural and social trends for timely content ideas.
• Champion brand expression across digital channels and ensure platform-native execution.
• Mentor and guide art directors, designers, and writers.

Skills

Editorial storytelling

Creative direction

Brand marketing

Photoshoot direction

Cross-functional collaboration

Digital storytelling

Job description

The pay range is $95,000.00 - $171,000.00. Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications.

Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves.

Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

About Us

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture.

Associate Creative Director, Editorial Content & Social

The Associate Creative Director, Editorial Content & Social leads the creative development and execution of always-on editorial storytelling across Target’s digital and social channels. Partnering closely with editorial marketing leadership, this role translates strategy into compelling creative work across photoshoots, collaborations, reclaimed style storytelling, and socially native content.

This leader guides creative teams and production partners through concept development, and content creation—ensuring the work reflects Target’s brand voice and a high standard of creative excellence while resonating with culture and evolving social platforms.

The role plays a key part in delivering high-quality editorial content that drives discovery, collaboration storytelling, and brand affinity across digital experiences, with a focus on building culturally relevant, always-on content ecosystems that complement larger campaign moments. This role also plays a key role in identifying and translating emerging creative and social trends into actionable content ideas in partnership with marketing, strategy, and creative teams.

Lead the Creative Direction for Editorial Storytelling

Own the creative development of always-on editorial storytelling across photoshoots, collaborations, and social content—shaping concepts, visual direction, and creative execution that bring Target’s brand voice to life across digital channels.

Direct Photoshoots and Content Production

Lead on-set creative direction and visual storytelling for editorial shoots, partnering with production teams, stylists, creators, and external collaborators to bring ideas to life.

Translate Strategy into Compelling Creative Work

Partner with editorial strategy leadership to turn high-level direction into clear creative concepts, storytelling frameworks, and engaging visual content.

Drive Collaboration and Partnership Storytelling

Develop and/or execute creative approaches for brand collaborations and partnerships, ensuring content captures cultural relevance while supporting broader marketing goals.

Identify and Activate Cultural & Social Trends

Proactively identify emerging creative, cultural, and social trends and translate them into relevant editorial storytelling and content opportunities. Partner across marketing, strategy, and creative teams to shape and execute ideas that keep Target’s content timely, engaging, and culturally connected.

Champion Brand Expression Across Digital Channels

Ensure editorial content maintains a cohesive and recognizable creative point of view across digital and social platforms while adapting storytelling for platform-native engagement, in alignment with broader Brand Design standards and guidelines.

Mentor and Guide Creative Teams

Provide direction and feedback to art directors, designers, and writers while fostering strong collaboration and creative growth across the team.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About You

• 8–10+ years of experience in creative direction, editorial storytelling, or integrated brand marketing within retail, lifestyle, or consumer brands
• Strong conceptual and visual storytelling skills with a proven ability to develop compelling creative work across digital and social platforms
• Strong instinct for cultural, social, and creative trends with the ability to translate insights into relevant content ideas and story-telling opportunities. Including a deep understanding of cultural trends, social storytelling, and evolving digital platforms
• Experience leading photoshoots with strong on-set creative direction experience, including working with stylists, creators, talent, and external production partners
• Demonstrated ability to translate strategic direction into engaging creative concepts and high-quality execution
• Strong understanding of cultural trends, social storytelling, and evolving digital platforms
• Experience collaborating cross-functionally with marketing, partnerships, and production teams
• Strong communication and presentation skills with the ability to guide teams and articulate creative ideas clearly

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.

Benefits Eligibility

Benefits eligibility for this role: https://tgt.biz/BenefitsForYou_E

Americans With Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to [e-mail]. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.