Sr Trend Designer - Fun 101

Target; Minneapolis (MN); On-site; USD 95,000 - 171,000; Full time

Benefits offered by this job

Hybrid/Flex work arrangement

On-site Downtown Minneapolis campus

Job summary

Target's Design team in Minneapolis seeks an experienced senior designer to lead trend-driven concepts across owned brands. You will transform macro aesthetics into brand-aligned directions, overseeing color, materials, prints, and storytelling to inform product development.

With a four-year design degree and 8+ years in design, you will collaborate with merchants, insights, and creative partners, building elevated narratives and keeping brand cohesion across categories.

Qualifications

• Four-year degree in Design, Fine Art, or similar area, or equivalent experience.
• Minimum 8+ years of experience in design and brand development.
• Strong proficiency in Illustrator and Photoshop and Adobe Creative Suite.

Responsibilities

• Identify and synthesize emerging cultural shifts, consumer behaviors, market dynamics, and aesthetic movements to inform seasonal and long-range trend direction and innovation.
• Monitor innovation, entertainment, technology, licensing, and competitive landscapes to identify emerging opportunities relevant to the Fun101 portfolio.
• Translate macro aesthetics and trends into brand-specific guidance across aesthetics, color, material/finish, print & pattern.
• Develop brand and category-specific seasonal and evergreen trend concepts that inform owned brands, product development, and assortment activation.
• Elevate trend concepts through visual design, storytelling, and cohesive narratives across color, form, imagery, materials, prints, and graphics.

Skills

Trend research

Creative direction

Independent work

Team collaboration

Education

Bachelor's degree in Design or equivalent

Tools

Illustrator

Photoshop

Job description

The pay range is $95,000.00 - $171,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family.

Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.

Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

About Us

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

A role with the Design team means a big opportunity to start from scratch and create something truly original. Are you a design expert who can support your business by staying one step ahead of industry trends, new materials and techniques? Can you demonstrate the utmost attention to detail and create products that are unprecedented in the marketplace for their design and quality for the price? Then you’ll have success on our Design team who owns the design and development of all Target-owned brands, from apparel to home goods, and beauty to essentials. In close partnership with our merchant and sourcing counterparts, you’ll drive brand cohesion and continuity, ensuring that our products meet the merchant line plans, assortment strategies, price points and overall creative direction.

Team Overview

The Fun101 Strategy, Concept & Innovation team identifies future opportunities and translates them into actionable strategic and style direction across the Fun101 portfolio, including Play, Sport, Pop Culture, Gadget, Celebrations (Toys, Sporting Goods, Entertainment, Tech Accessories, Seasonal), and Limited Time Only Partnerships. Operating as both a trend forecasting team and concept studio, we create compelling and differentiated strategies that shape future business, brand, and product vision, connect to enterprise strategic initiatives, and uncover new opportunities for long-term growth.

Key Responsibilities

Intelligence & Insights Gathering

• Identify and synthesize emerging cultural shifts, consumer behaviors, market dynamics, and aesthetic movements to inform seasonal and long-range trend direction and innovation.
• Monitor innovation, entertainment, technology, licensing, and competitive landscapes to identify emerging opportunities relevant to the Fun101 portfolio

Trend & Concept Development

• Support the synthesis and identification of macro trend landscape, emerging opportunity spaces, and future areas of consumer relevance in close partnership with cross-category trend teams.
• Translate macro aesthetics and trends into pyramid-specific guidance across aesthetics, color, material/finish, print & pattern.
• Develop brand and category-specific seasonal and evergreen trend concepts that inform owned brands, product development, assortment activation and cross-category and future innovation opportunities.
• Elevate trend concepts through elevated visual design and refined aesthetic sensibility, crafting cohesive, inspiring narratives and expressions across color, form, imagery, materials and prints/graphics, and storytelling that guides execution across brands and categories.
• Create visually compelling trend reports, mood boards, presentations, and strategic narratives that simplify complex insights and inspire action across all levels of the organization.

Partnership & Influence

• Collaborate closely with trend designers, merchants, insights, owned brand teams, and creative partners to bring trends and concepts to life.
• Independently manage work while balancing multiple priorities and deadlines.
• Support and Influence leadership discussions by translating emerging trends, consumer shifts, and future opportunities into compelling and actionable trends and concepts.
• Build trusted relationships within the team and with cross-functional partners.

Team & Values

• Strong ability to foster inclusion, engaging in positive team culture and model collaboration.
• Lead with curiosity, continuously exploring trends, culture, design, emerging technologies and new ways of thinking to inspire fresh ideas, challenge assumptions, and elevate creative outcomes.
• Consistently engages, inspires and builds trust with team and partners.
• Consistent champion of Target values of inclusivity, connection, and drive.
• Seek feedback, continually refine your craft, and contribute to raising the creative standard across the team.
• This team works on-site 4 days/week from our Downtown Minneapolis campus

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About You

• Four-year degree in Design, Fine Art, or similar area, or equivalent experience
• Minimum 8+ years of experience
• Computer design system skills including Illustrator and Photoshop
• Advanced understanding of textiles, garment construction/fit or raw materials & product production
• Commercial sense, market knowledge, ability to research and apply market/trend information
• Demonstrated ability to work independently with minimal supervision
• Ability to successfully work in a team environment
• Ability to respond to business objectives with creative, innovative, and cost-effective design solutions
• Knowledge of product development processes

Desired Skills And Experience

• Exceptional elevated aesthetic point of view and creative direction abilities through graphic layout, content organization and clear visual concepting, with the ability to translate research, cultural insights, and emerging trends into visually compelling narratives, seasonal stories, and executive-ready presentations.
• Expertise developing direction across color, materials, finishes, graphics, pattern, and product expression
• Passion for toys, pop culture and media, fandom, sports, consumer lifestyle trends with a natural curiosity for emerging cultural shifts, innovations, and evolving consumer needs.
• Strong brand-building acumen with the ability to connect trend insights to broader business strategy, product innovation, and owned brand growth.
• Advanced proficiency in Adobe Creative Suite, including Illustrator, Photoshop, and InDesign, with a working knowledge of Microsoft PowerPoint to create polished presentations, visual frameworks, strategic reports, and compelling communications.
• Experience influencing at all levels to deliver clear trend vision.
• Business acumen and market knowledge, with the ability to synthesize cultural, consumer, trend, and data insights into compelling visions, strategic opportunities, future business, brand and product vision, and future-focused recommendations

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota https://corporate.target.com/about/purpose-history/communities/grants-corporate-giving/twin-cities-market

Team Members in the Target General Merch Inc operating company are prohibited from working more than thirty (30) days per calendar year in any of the following states: AL, AR, DE, FL, IN, IA, LA, MD, MS, MO, NC, OK, PA, SC, TN and VA. If hired, you will be prohibited from working remotely from any of the states listed above for more than thirty (30) days per calendar year.

Benefits Eligibility

Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_E

Americans With Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to [e-mail]. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.

Application deadline is : 08/23/2026