Social Director

MONO; Minneapolis (MN); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Flexible paid time off

Medical, dental, vision benefits

HSA and FSAs

401k with match

Parental leave

Mid Summer’s Dream

Job summary

MONO is seeking a Social Director to invent, grow, and scale our social media practice. This role defines the agency’s social vision and leads a high-performing team across strategy, content, influencer collaborations, and paid social to drive client growth.

You will partner with brand strategy, creative, media, PR, analytics, and other teams to deliver integrated solutions, embedding social thinking from planning to execution and client advisory at the highest level.

Qualifications

• 10–15+ years in social strategy or related field.
• Experience leading social in an integrated agency.
• Strong executive advisory and growth track record.
• Deep understanding of platforms, culture and performance metrics.

Responsibilities

• Define and lead the agency's social vision and best practices.
• Embed social in planning from audience to journey decisions.
• Manage cross-functional teams with a growth mindset.
• Lead new business and expansion efforts for social offerings.
• Hire and mentor a high-performing social team.

Skills

Social strategy leadership

Agency leadership

Client advisory

Cross-functional collaboration

Data-driven results

Education

Bachelor's degree or equivalent experience

Tools

Social listening platforms

Analytics solutions

Publishing platforms

Job description

MONO is an advertising and branding agency formed to create magnetic brands that draw people in. We aim to create legendary work that works for our clients, within a working environment that is optimistic, collaborative, and team-based—because the best ideas come from people who love making them together.

Overview

MONO is seeking a Social Director—an entrepreneurial, culturally fluent leader tasked with inventing, growing, and scaling our social media practice. This player-coach role is responsible for defining the agency’s social vision, driving commercial growth, and building a modern, cutting-edge discipline—answering what the social offering of the future truly looks like. You will architect a best-in-class integrated offering that seamlessly connects social, creative, media, communications planning, PR, influencer collaborations, and experiential to keep MONO at the forefront of modern creative culture. At its core, this role requires a sharp understanding of human behavior, culture, and communities. Being passionate about how people think, behave, engage, and connect across platforms is critical—as is the ability to translate those insights into high-impact, business-driving social expressions of brand strategy that unlock new market opportunities. As Social Director, you will serve as both a senior client advisor and a growth-minded agency leader. You will drive strategic excellence, capability development, business expansion, and talent leadership—ensuring social is aggressively embedded from the earliest stages of planning to shape communications strategy, creative development, media planning, and modern customer engagement.

Responsibilities

• Define and lead the agency's social vision, philosophy, and best practices, building a best-in-class practice across strategy, content, community management, creator/influencer marketing, social commerce, paid social, and emerging platforms
• Establish standards, processes, and technology that drive innovation and operational efficiency, and identify emerging cultural trends and platform shifts that create new opportunities for clients and the agency
• Ensure social is embedded in strategic and communications planning from the outset, informing audience, messaging, channel, and customer journey decisions
• Lead social strategy and integrated communications planning for key client relationships, serving as a trusted advisor to senior clients on trends, opportunities, and risk
• Partner with brand strategy, creative, media, PR, influencer, and analytics teams to develop integrated marketing solutions, and define the role of social across earned, owned, paid, and shared channels
• Establish frameworks for social listening, measurement, and performance optimization, grounding recommendations in audience intelligence and business outcomes
• Lead social strategy for new business, thought leadership, and agency growth initiatives, and identify opportunities to expand existing client relationships and capabilities
• Hire, lead, mentor, and develop a high-performing social team, fostering a culture of curiosity, collaboration, innovation, and accountability

Qualifications

• 10–15+ years of experience in social strategy, digital marketing, communications planning, PR, media, or integrated marketing, including significant agency experience leading social for major brands
• Proven success building, scaling, or leading a social practice, department, or capability within an integrated agency environment
• Experience advising executive-level clients and contributing to new business growth and agency development
• Deep understanding of social platforms, audience behavior, content ecosystems, creator marketing, community management, social commerce, and paid social
• Strong knowledge of communications planning, customer journeys, and channel strategy, with expertise in social listening, cultural intelligence, and performance measurement
• Familiarity with social technologies, publishing and listening platforms, analytics solutions, and emerging AI-enabled marketing capabilities
• Exceptional strategic thinking, storytelling, and communication skills, with a proven ability to influence senior stakeholders and lead cross-functional teams
• Bachelor's degree in advertising, marketing, communications, journalism, PR, or a related field, or equivalent professional experience

This is a locally-based role, where relocation will be required for candidates living outside of the Minneapolis/St. Paul area. We currently observe a hybrid work model. We work onsite every Tuesday, Wednesday, and Thursday for Work From MONO (WFM) days, in addition to moments that matter outside of those designated days, with the purpose of fostering agency connection and aiding collaboration. Some travel may be required.

Benefits

Our company offers flexible paid time off, medical, dental, vision and well-being benefits, HSA, FSAs, pre-tax commuter benefits, 401k with match, and upgraded parental leave policies. We also close the office over the week of the 4th of July for a perk we call Mid Summer’s Dream. Mid Summer’s Dream is an opportunity for everyone here at MONO to re-charge, spend time with family, or just plain dream (and, in MN, July is the perfect time to be OOO). We are a values-driven company, supporting people personally and professionally.

Equal Opportunities

MONO is committed to creating an inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, and other protected status as required by law.