Social/Digital Content Creator

PIM Brands; Park Ridge (NJ); On-site; USD 85,000 - 100,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

401(k) match

Paid time off

Job summary

PIM Brands, Inc. in Park Ridge, New Jersey is seeking a Social/Digital Content Creator to shape how Welch’s Fruit Snacks content lives across platforms. You’ll work with Brand Marketing, Creative and Agency Partners to design and publish organic social content that drives engagement and growth.

The role requires on-site work Monday through Friday, with one remote Friday per month and Summer Fridays. A strong portfolio in short-form content and proficiency with video tools are essential for

Qualifications

• Bachelor’s degree in marketing, design or related field.
• 4+ years’ experience with B2C social media marketing or content development.
• Proven portfolio of short-form video and social content.
• Strong understanding of Instagram and TikTok platforms.
• Experience with Adobe Creative Cloud or equivalent mobile tools.
• Familiarity with social listening tools like Meltwater or similar.
• Experience shooting content on iPhone/DSLR with lighting and audio basics.
• Proficiency with Microsoft Office suite.
• CPG/snack food experience is strongly preferred.

Responsibilities

• Develop and execute channel-specific, social-first strategies that build brand love, spark conversation, and drive business results.
• Translate broader brand positioning into native social ideas for each platform.
• Balance planned storytelling, priorities, and cultural moments.
• Identify trends and translate into on-brand content ideas.
• Develop and manage monthly content calendars.
• Influence social channel evolution via testing formats and features.
• Lead end-to-end organic social video production: concepting, shooting, editing, and optimizing short-form content.
• Support integrated campaigns with social-first assets.
• Capture real-time content at brand events and shoots.
• Maintain consistent brand look, tone across all content.
• Use social listening and platform insights to inform content and refine creative output.
• Analyze performance and optimize creative based on engagement trends.
• Test and evolve content strategies across formats (Reels, Stories, TikTok).
• Establish measurement frameworks and performance benchmarks.
• Deliver weekly and monthly performance recaps with learnings.

Skills

Social media proficiency

CPG branding knowledge

Content creator mindset

Video editing (short-form)

Visual storytelling

Analytics & optimization

Organized & fast-paced

Education

Bachelor's degree

4+ years social media experience

Portfolio of short-form video

Instagram & TikTok knowledge

Adobe Creative Cloud experience

Meltwater or similar tools

iPhone/DSLR shooting

MS Office (Excel, PowerPoint)

CPG experience preferred

Tools

Adobe Creative Cloud

CapCut

InShot

Canva

Meltwater

Job description

Requisition ID653-Posted11/05/2026-Promotion In Motion, Inc.-Marketing-IMC-Park Ridge-Marketing-0%

Do you love snacks? Are you looking to join an ever evolving and rapidly growing team? PIM Brands might just be exactly what you’re looking for!

At PIM, We Make The Brands You Love®. Our portfolio of products, from Welch’s® Fruit Snacks to Sun-Maid® Chocolate Raisins and Sour Jacks® Sour Candies are enjoyed by millions of consumers every day. And when it comes to careers, we seek talented, results-oriented individuals who want to play a part in building amazing brands and products while working in a collaborative, dynamic, and fast-paced office environment. At PIM, you can make an immediate and lasting contribution to help grow iconic snack and confectionery brands, no matter your area of expertise.

We are looking for a Social/Digital Content Creator interested in a career with a top ranked and growing snack company, to join our Marketing department at PIM’s Headquarters in Park Ridge, New Jersey. This position will report to our Senior Director, Integrated Communications.

Job Overview

This role will play a key part in shaping how our best-selling Welch's® Fruit Snacks portfolio shows up in feeds, culture, and consumer conversations. You'll help evolve our organic social presence by translating brand strategy into platform-native content that drives engagement, relevance, and business impact.

Working closely with Brand Marketing, Creative, Communications, PIM's in-house social team and Agency Partners, this individual will lead the development and execution of best-in-class organic social content. The ideal candidate is chronically online, social-first, highly creative, trend-obsessed, analytically minded, and passionate about digital storytelling.

Acting as the day-to-day steward of our social channels, this role spans three key areas: developing social-first strategies, creating and publishing platform-native content, and leveraging performance insights to continuously optimize results. The Content Creator will own organic social execution end-to-end, helping build awareness, cultural relevance, consumer engagement, and growth for the beloved Welch's® Fruit Snacks brand.

Responsibilities

Develop and execute channel-specific, social-first strategies that build brand love, spark conversation, and drive business results.

• Translate broader brand positioning into social-first ideas that feel native to each platform
• Balance planned storytelling, business priorities, always-on content, and cultural moments
• Identify cultural trends / participation opportunities and rapidly translate into on-brand content ideas
• Develop and manage monthly content calendars
• Influence social channel evolution through continuous testing of formats, beta features, and content approaches

Create and publish platform-native content that brings the brand to life across TikTok, Instagram, Facebook, Youtube, Pinterest, and emerging platforms

• Lead end-to-end organic social video production: concepting, shooting, editing, and optimizing short-form video content
• Support integrated campaigns by developing social-first creative assets
• Capture real-time content at brand events, shoots, and activations
• Maintain a consistent brand look, feel, tone across all content

Leverage performance insights to continuously refine content, improve engagement, and maximize impact

• Use social listening and platform insights to inform content and refine creative output
• Analyze effectiveness and optimize creative based on engagement trends and content performance
• Test and evolve content strategies across formats (Reels, Stories, TikTok, emerging features)
• Establish measurement frameworks and performance benchmarks
• Deliver weekly and monthly performance recaps, highlighting key learnings, top-performing content, and optimization opportunities

Qualifications

• Passion for social media and proficiency with major social media platforms and social media management tools
• Deep understanding of how CPG brands creatively show up across social
• Strong content creator mindset with a deep understanding of what performs across social platforms
• Advanced video editing skills with experience creating high-volume, short-form content
• Strong visual storytelling and copywriting skills, tailored to each platform
• Ability to analyze performance and optimize creative based on data and trends
• Highly organized, detail-oriented, and able to move quickly in a fast-paced environment

Education and Experience

• Bachelor’s degree required, preferably in marketing, graphic design, or a related field.
• 4+ years’ experience with B2C social media marketing or content development (in-house or agency)
• Proven portfolio of short-form video and social content personally planned, captured, edited and produced by the candidate
• Strong understanding of social media platforms, especially Instagram and TikTok
• Experience with Adobe Creative Cloud (Photoshop, Illustrator, Premier Pro) or equivalent mobile-first editing tools (CapCut, InShot, Canva)
• Familiarity with social media management and analytics tools (e, g, native platform insights, Meltwater or similar social listening tools)
• Experience with shooting content on iPhone/DSLR, including lighting, framing, and audio basics
• Experience with Microsoft Office (Excel, Outlook, PowerPoint)
• Relevant CPG experience strongly preferred, especially within confections/snack foods.
• The PIM Brands Global Headquarters in Park Ridge, New Jersey
• The role requires working on-site: Monday thru Friday. Work remotely once per month on a Friday.
• Summer Fridays between Memorial Day weekend and Labor Day weekend

We are proud to offer:

• The pay range for this position is $85,000 - $100,000. PIM Brands takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
• Comprehensive benefits package - EFFECTIVE DAY 1, Including medical, dental, vision, disability, insurance plans and much more
• Total compensation package including bonus, 401(k) plan match and other incentives (*based on eligibility and position)
• Diverse range of benefit choices tailored to support you in making optimal decisions for yourself, your loved ones, and your preferred way of life
• Personal time off, vacation time, floating days and observed holidays
• Business casual dress
• Entrepreneurial and innovative culture offering the opportunity for internal career advancement
• Professional development and training opportunities offered across the organization
• Best Places to Work in NJ - 2025 & 2026
• Advocate of the Year Award - 2024
• Recognized by NJBIA - State-of-the-Art Manufacturing Facility and in Research/Development - 2024
• Recognized by New Jersey Business Magazine - 2024
• Top 50 Employer in New Jersey
• #10 Candy Company in North America
• #26 Global Candy Company
• Makers of Welch’s - #1 Fruit Snack in U.S.
• Top 100 Privately Owned Company in the Metro NYC Market

PIM Brands is an Equal Opportunity Employer

PIM Brands is an e-Verify Employer