Associate Manager, Shopper Marketing

PIM Brands, Inc.; Park Ridge (NJ); Hybrid; USD 70,000 - 85,000; Full time

Benefits offered by this job

Benefits from Day 1 (medical, dental,視

Bonus potential and 401(k)

Professional development and training

Personal time off and holidays

Business casual dress

Entrepreneurial culture and internal成长

Job summary

PIM Brands, Inc. is seeking an Associate Manager, Shopper Marketing to join our Sales department at our headquarters in Park Ridge, New Jersey.

You will partner with Sales, Brand, and external agencies to develop and execute shopper marketing programs that drive conversion and retail growth across key retailers and channels. Responsibilities include developing national and account-specific programs, executing in-store and digital tactics, and translating retailer needs into actionable marketing

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 4–7 years of experience in shopper marketing, trade marketing, sales strategy, or related CPG roles.
• Strong analytical skills; experience with syndicated data and Excel/PowerPoint.

Responsibilities

• Develop and lead national and account-specific shopper marketing programs across retailers and channels.
• Execute conversion-driving in-store and omnichannel tactics (displays, signage, digital, retail media).
• Ideate creative messaging, shopper engagement and conversion driving concepts.
• Assist in development and execution of digital coupons & consumer promotions plan.
• Work with Sales to customize shopper programs with national brand plans and customer business plans.
• Support retailer meetings with insights, decks, and activation ideas.
• Analyze syndicated data, POS, and shopper insights to identify opportunities.
• Monitor brand representation at retail and track program performance.

Skills

Excel

PowerPoint

Education

Bachelor’s degree in Marketing or related field

Job description

Do you love snacks? Are you looking to join an ever evolving and rapidly growing team? PIM Brands might just be exactly what you’re looking for!

At PIM, We Make The Brands You Love®. Our portfolio of products, from Welch’s® Fruit Snacks to Sun-Maid® Chocolate Raisins and Sour Jacks® Sour Candies are enjoyed by millions of consumers every day. And when it comes to careers, we seek talented, results-oriented individuals who want to play a part in building amazing brands and products while working in a collaborative, dynamic, and fast-paced office environment. At PIM, you can make an immediate and lasting contribution to help grow iconic snack and confectionery brands, no matter your area of expertise.

We are looking for a Associate Manager, Shopper Marketing interested in a career with a top ranked and growing snack company, to join our Sales department at PIM’s Headquarters in Park Ridge, New Jersey. This position will report to our Director, Shopper Marketing.

Job Overview

The shopper, marketing associate manager plays a critical role and developing and executing shopper, marketing programs that drive conversion and retail growth. As part of a lean, high-impact team, this individual will operate with both strategic input and hands‑on execution, partnering closely with Sales, Brand, and external agencies to bring programs to life across key retail customers and channels.

Responsibilities

Shopper Program Development

• Support the development and lead execution of national and account‑specific shopper marketing programs across priority retailers and channels, working on components including shopper messaging, consumer promotions, retail assets, selling tools and more
• Execute compelling conversion‑driving in‑store and omnichannel tactics (displays, signage, digital, retail media)
• Ideate creative messaging, shopper engagement and conversion driving concepts
• Assist in development and own execution of digital coupons & consumer promotions plan

Retail & Sales Partnership

• Work closely with Sales to customize shopper programs aligned with national brand plans, customer business plans and overall business objectives
• Support key retailer meetings with insights, decks, and activation ideas
• Help translate retailer needs into actionable marketing programs

Insights & Performance Tracking

• Analyze syndicated data (Circana), POS, and shopper insights to identify opportunities
• Track performance of programs and promotions, delivering post‑event recaps and recommendations
• Monitor competitive activity and in‑store execution to inform future plans
• Monitor brand representation at retail through platforms like Numerator Circular tracking, etc.

Cross‑Functional Collaboration

• Partner with Marketing, Retail Media and Creative teams to ensure alignment between consumer campaigns and shopper activations
• Manage relationship with and key deliverables from varying external shopper marketing agencies
• Coordinate with Sales Planning and Category Management on shelving, assortment, and merchandising opportunities
• Manage approval process (marketing, legal, etc.) to deliver assets on time and within budget

Budget Management

• Assist in managing shopper marketing budgets, timelines, and deliverables
• Ensure flawless execution across multiple programs simultaneously in a fast‑paced environment

Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• 4–7 years of experience in shopper marketing, trade marketing, sales strategy, or related CPG roles
• Experience working with retailers (grocery, mass, or convenience preferred)
• Strong analytical skills; experience with syndicated data and Excel/PowerPoint
• Ability to manage multiple priorities with strong attention to detail

Desired Attributes

• Highly collaborative – ready to work extremely cross‑functionally with wide variety of teams
• Strong commercial mindset with an understanding of how marketing drives sales
• Creative problem solver who can translate insights into actionable ideas
• Proactive and self‑directed—comfortable operating in a lean team with significant ownership
• Excellent communicator with ability to influence cross‑functional partners
• Passion for retail, merchandising, and shopper behavior

Worksite

• The PIM Brands Global Headquarters in Park Ridge, New Jersey
• The role requires working on‑site: Monday thru Friday. Work remotely once per month on a Friday.
• Summer Fridays between Memorial Day weekend and Labor Day weekend

We Are Proud To Offer

• The pay range for this position is $70,000.00 - $85,000.00. PIM Brands takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
• Comprehensive benefits package - EFFECTIVE DAY 1, Including medical, dental, vision, disability, insurance plans and much more
• Total compensation package including bonus, 401(k) plan match and other incentives (*based on eligibility and position)
• Diverse range of benefit choices tailored to support you in making optimal decisions for yourself, your loved ones, and your preferred way of life
• Personal time off, vacation time, floating days and observed holidays
• Business casual dress
• Entrepreneurial and innovative culture offering the opportunity for internal career advancement
• Professional development and training opportunities offered across the organization

Awards & Accolades

• America’s Best Workplaces - 2026
• Best Places to Work in NJ - 2025 & 2026
• Advocate of the Year Award - 2024
• Recognized by NJBIA - State‑of‑the‑Art Manufacturing Facility and in Research/Development - 2024
• Recognized by New Jersey Business Magazine - 2024
• Top 50 Employer in New Jersey
• #10 Candy Company in North America
• #26 Global Candy Company
• Makers of Welch’s - #1 Fruit Snack in U.S.
• Top 100 Privately Owned Company in the Metro NYC Market

PIM Brands is an Equal Opportunity Employer

PIM Brands is an e-Verify Employer