Social Designer / TikTok Content Creator - Beauty

Industrial Color; New York (NY); Ibrido; USD 100.000 - 125.000; Tempo pieno

Vantaggi offerti da questo lavoro

Major medical, dental, and vision

FSA/HSA

Employee discounts

Descrizione del lavoro

Industrial Color—a hybrid, in-house creative team—seeks a highly creative Designer and Content Creator to develop, shoot, edit, and manage TikTok content for two beauty brands. You will lead end-to-end production, storytelling, and platform-native design across TikTok, Instagram, and YouTube, while preserving each brand’s distinct visual identity.

You'll collaborate with Art Directors and photographers, leverage advanced retouching, and apply expertise in Adobe Creative Suite to deliver

Competenze

• 6+ years of professional experience in social design or content creation.
• Experience managing branded TikTok accounts with platform strategy understanding.
• Proficient graphic design and high-level retouching skills.
• Strong portfolio showing social-first video content and beauty branding.
• Excellent TikTok storytelling, trends, and editing practices.
• Advanced proficiency in Adobe Creative Suite (PS, AI, PP, AE).

Mansioni

• Lead daily content management for branded TikTok accounts including ideation, production, editing, publishing and analysis.
• Conceptualize, shoot, edit, and deliver original TikTok content for two beauty brands.
• Create short-form videos (demos, tutorials, trends, storytelling) across platforms.
• Design social assets for TikTok, Instagram, YouTube and other platforms.
• Account for brand identity across all content and retouching work.
• Independently film/edit content using smartphones or cameras.
• Collaborate with Art Director and team on concepts and execution.
• Monitor TikTok trends and performance to inform creative decisions.
• Balance planned campaigns with reactive, high-quality content.

Conoscenze

TikTok content

Social design

Graphic design

Retouching

Adobe Creative Suite

CapCut

Video editing

Brand storytelling

Strumenti

Photoshop

Illustrator

Premiere Pro

After Effects

CapCut

Descrizione del lavoro

Location: New York, NY | Hybrid - 3 days in office

About The Role

We're looking for a highly creative, social-first Designer and Content Creator to join an in-house creative team supporting two distinct beauty brands. This is a hands-on role for someone with an exceptional design eye, advanced retouching skills, and extensive experience developing, creating, and managing TikTok content for beauty or lifestyle brands. The ideal candidate understands TikTok culture, trends, storytelling, and what makes content resonate with audiences. You'll combine sophisticated graphic design skills with the ability to conceptualize, shoot, edit, and produce engaging, platform-native content. While TikTok will be a major focus, you'll also develop compelling creative assets for Instagram, YouTube, and other digital platforms, ensuring each brand maintains its own distinct visual identity.

Key Responsibilities

• Take an active role in the creative development and day-to-day content management of branded TikTok accounts, including ideation, production, editing, publishing, and performance analysis
• Conceptualize, shoot, edit, and produce original TikTok content for two beauty brands, from initial idea through final delivery
• Develop engaging short-form videos, including product demonstrations, tutorials, trend-driven concepts, and beauty storytelling
• Design sophisticated, visually compelling social assets for TikTok, Instagram, YouTube, and other digital platforms
• Provide high-quality retouching, image editing, typography, and graphic design across social and digital creative
• Translate larger brand campaigns and product launches into engaging, platform-native social content
• Independently film and edit content using smartphones, cameras, and professional editing software
• Collaborate with the Art Director, photographers, videographers, and marketing partners to develop and execute creative concepts
• Monitor TikTok trends, creator culture, emerging platform features, and content performance to inform creative decisions
• Balance planned campaigns with reactive, quick-turn content while maintaining a consistently high standard of creative execution
• Ensure all content reflects the individual visual identity, tone, and creative direction of each brand

Qualifications

• 6+ years of professional experience in social design, digital content creation, or a related creative discipline, ideally within beauty, skincare, cosmetics, fashion, or lifestyle
• Proven experience creating content for and managing branded TikTok accounts, with a strong understanding of platform strategy, audience engagement, and content performance
• Demonstrated professional graphic design experience, with advanced Photoshop and retouching skills, alongside a proven track record of creating successful social-first video content
• A strong portfolio showcasing sophisticated graphic design, beauty or product retouching, and original short-form video content
• Excellent understanding of TikTok storytelling, editing styles, trends, and platform-specific creative best practices
• Advanced proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, Premiere Pro, and After Effects
• Experience with CapCut or similar social-first editing tools
• Ability to independently conceptualize, film, edit, and deliver high-quality social content
• Experience developing content for Instagram Reels, Stories, YouTube Shorts, and other digital channels
• Strong creative judgment, organizational skills, and the ability to manage multiple projects across two distinct brands
• Experience working with independent, emerging, or digitally native beauty brands is highly desirable

Portfolio & TikTok Experience

As part of your application, please provide:

• Links to branded TikTok accounts you have personally worked on or managed, preferably within beauty, skincare, fashion, or lifestyle
• Two to three examples of TikTok videos you personally conceptualized, filmed, and/or edited, clearly identifying your specific contributions
• A link to your creative portfolio, demonstrating graphic design, retouching, and social content capabilities
• A brief description of your experience managing branded TikTok accounts, including measurable results, audience growth, engagement, or successful campaigns where available

We are particularly interested in seeing original work you have created and executed directly, rather than campaigns you have only supervised or coordinated.

What We're Looking For

We're looking for someone who genuinely understands TikTok, not simply how to edit videos for it. You should be an accomplished designer with a sophisticated visual aesthetic, excellent retouching skills, and the ability to create content that feels authentic and engaging across social platforms. Equally important is your experience working directly on branded TikTok accounts. You understand how to develop ideas, execute content, respond to trends, and use performance insights to continually improve creative output. You'll be comfortable working independently, collaborating with a broader creative team, and moving seamlessly between polished design work and spontaneous, social-first content creation.

Work Arrangement

This is a hybrid position based in New York City, requiring three days per week in the office.

Benefits

The anticipated salary range for this role is $100,000 - $125,000 annually. Ranges are based on various factors including the labor market, job type, internal equity, and budget. Exact offers are calibrated by work location, individual candidate experience, and skills relative to the defined job requirements.

This is a hybrid role requiring flexibility to work in-office and remotely. Evening or weekend work may occasionally be required during major projects.

We offer a competitive benefits package including major medical, dental and vision insurance, FSA, HSA, and employee discounts.

Industrial Color is a division of CoCreativ, a family of integrated creative production companies. Industrial Color partners with top brands, agencies, and creative professionals providing a full range of essential production services. For over 30 years, we've led the industry through a culture of innovation, bringing state-of-the-art digital production and post-production solutions to our clients. Our headquarters is based in Tribeca, NY, with offices in Los Angeles and studios in Brooklyn and Los Angeles. Our clients include: L'Oreal, Publicis, Procter & Gamble, Tommy Hilfiger, Absolut Vodka, Nike, Estee Lauder, Amazon...