Social Designer

Paradowski Creative Inc.; United States; Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

401(k) matching

Medical, dental, vision coverage

Paid time off

Job summary

Paradowski Creative Inc. is seeking a Social Designer to lead visual craft and platform fluency for ongoing social content.

You will shape the visual voice for dedicated accounts, from daily posts to paid campaigns, collaborating with account and creative teams to keep content on-brand and high performing. The role focuses on designing and editing platform-native content, staying ahead of trends, and mentoring junior designers while leveraging generative AI tools to enhance the creative process.

Qualifications

• Experience designing social content for multiple platforms (Instagram, TikTok, etc.).
• Proficiency in Adobe Creative Suite and Figma for craft and motion work.
• Portfolio shows platform-native design and short-form video.
• Ability to design and edit UGC-style content that reads authentic.
• Experience adapting paid social concepts across formats.

Responsibilities

• Create visual design and short-form motion/video content for social posts and campaigns.
• Translate briefs into on-brand concepts across platforms and formats.
• Collaborate with writers, strategists, and account teams to ground content in audience needs.
• Design paid social ad creative across multiple formats to meet goals.
• Present work internally and to clients with clear rationale.
• Mentor junior designers and contribute to craft culture.
• Stay current on design trends, tools, and AI applications.

Skills

Adobe Creative Suite

Figma

Video editing

UGC content

Social design

Paid social ads

Conceptual thinking

Client presentations

AI tools

Tools

Sprout Social

Later

Job description

Paradowski Creative is an independent, full-service creative agency based in St. Louis. We bring strategy, creativity, technology, and craft together to create experiences that spark curiosity, invite participation, and help brands build meaningful connections with people. Our teams work collaboratively across disciplines to solve complex business challenges and produce work that is thoughtful, effective, and made with care. We value creative play, clear thinking, accountability, strong relationships, and people who care about both the quality of the work and how it gets made.

The Role

As a Social Designer, you'll bring visual craft and platform fluency to the always-on social content needs of your dedicated account(s). You'll become the visual voice for their social channels, from daily content and campaign tie-ins to paid social creative — while partnering closely with the account and creative team to keep every post on-brand, on-trend, and built to perform.

What You'll Do

Creative Development

• Create visual design and short-form motion/video content for social, always-on posts, campaign content, Stories, Reels, and other native formats for your dedicated account(s)
• Translate creative briefs, brand guidelines, and social strategy into concepts and executions that are original, on-brand, and built to perform across platforms
• Partner with writers, strategists, and account teams to build content grounded in real audience needs and platform trends
• Design paid social ad creative, adapting a single concept across platform specs and formats to meet campaign goals

Client and Team Collaboration

• Present creative work internally and to clients with confidence, articulating the thinking behind the design and the platform rationale
• Collaborate with the other members of the creative team, motion designers, and partners to carry design intent through to final execution
• Give and receive feedback openly, contributing to a culture of craft and constructive critique
• Support and mentor junior designers when opportunities arise

Platform Expertise and Adaptability

• Maintain deep working knowledge of Instagram, TikTok, LinkedIn, and Facebook, including their formats, specs, trends, and best practices
• Monitor platform and cultural trends, bringing timely, relevant ideas back to the account team
• Stay current on design trends, tools, and emerging technology, including AI, and bring what you learn back to the team

What You Bring

Required Qualifications

• 3+ years of agency, in-house social team, or design studio experience with a focus on social media design
• Fluency in Adobe Creative Suite, Figma, and other core design and video-editing tools
• A portfolio that shows strong platform-native design and short-form video/motion work across Instagram, TikTok, and at least one additional platform
• Proven ability to design, shoot, and/or edit UGC-style content including native, in-feed video and photo that reads as authentic and organic rather than polished or produced
• Experience designing paid social ad creative, including adapting a single concept across multiple formats and specs
• Strong conceptual thinking paired with the visual and technical skill to execute it well on tight, always-on timelines
• Comfort presenting and defending creative decisions to internal teams and clients
• Demonstrated curiosity about and application of generative AI tools, and an understanding of how they can enhance (not replace) the creative process

Additional or Bonus Experience

• Experience with social scheduling/publishing and analytics tools (e.g., Sprout Social, Later, native platform insights)
• Experience in motion design, animation, or UGC-style content creation
• Experience in UX/web design or spatial/environmental design

At Paradowski, craft and curiosity drive the work. You'll collaborate across disciplines with people who care as much about how the work gets made as the final result, with room to grow, contribute a point of view, and build a career alongside people who take the work seriously without taking themselves too seriously.

Paradowski is an Equal Opportunity Employer. We do not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, pregnancy-related conditions, and lactation), gender identity or expression, sexual orientation, marital status, military service or veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable law.

Paradowski offers a comprehensive benefits package for eligible full-time employees, including multiple medical plan options, dental and vision coverage, a 401(k) with company match, paid time off, paid holidays and floating holidays, paid parental and birth recovery leave, employer-paid basic life and accidental death and dismemberment insurance, and employee wellbeing and professional-development resources. Eligibility and coverage are subject to the applicable plan terms.

Work Authorization

Candidates must be authorized to work in the United States. As a condition of employment, all new employees are required to complete the Employment Eligibility Verification (Form I-9) and provide documentation establishing identity and work authorization.

Work Arrangement: Remote or Hybrid

• This role is open to remote candidates. Remote employees should be available during core working hours and may occasionally be asked to travel to St. Louis, MO, or other locations for team meetings, client needs, shoots, events, or other key moments.
• St. Louis-based employees are generally in the office Monday, Wednesday, and Thursday, with Tuesday and Friday designated as remote, no-meeting days. Business or client needs may occasionally require in-person participation outside of this pattern.