Social Data & Insights Manager

Oliverusa; New York (NY); On-site; USD 102,000 - 114,000; Full time

Job summary

OLIVER in New York is seeking a Social Data & Insights Manager to own the social listening function. You will extract and synthesize performance data to guide creative and strategic decisions for our client work.

This role blends data, strategy, and creativity, requiring query building, metric modeling in Excel, and clear storytelling for senior stakeholders. Youll partner with cross‑functional teams to shape campaigns.

Qualifications

• Proficiency with social listening and analytics platforms such as Talkwalker, Brandwatch, Sprout Social, or Sprinklr.
• Ability to build effective listening queries that surface relevant, high‑quality data from social platforms.
• Solid understanding of organic and paid social metrics — what they measure, how they interact, and what they mean for creative performance.
• Experience crafting data‑driven narratives that connect performance signals to clear creative and strategic conclusions.
• Confident working in Microsoft Excel, including building structured data models and weighted metric formulas; familiarity with Microsoft AI tools is a plus.
• Clear, structured communicator — able to translate complex data into accessible insights for non‑technical audiences.
• Comfortable creating and leading client‑facing presentations.

Responsibilities

• Build and maintain social listening queries across platforms such as Talkwalker, Brandwatch, Sprout Social, and Sprinklr to track brand health, audience sentiment, and content trends
• Analyse organic and paid social metrics to assess content and campaign performance across major platforms (Meta, TikTok, LinkedIn, X, YouTube)
• Craft clear, insight‑led narratives from performance data that directly inform creative decisions and strategic recommendations
• Develop and maintain weighted social metric frameworks using Microsoft Excel and Microsoft AI tools to surface meaningful, comparable performance signals
• Synthesise data from multiple platforms into structured, accessible reports for internal teams and client stakeholders
• Partner with creative, strategy, and account teams to integrate insights into campaign planning and content development
• Monitor the competitive and cultural landscape using social listening to identify emerging audience behaviours and platform trends
• Contribute to the ongoing evolution of the studio's data tools, reporting infrastructure, and measurement standards

Skills

Social listening

Analytics platforms

Excel modeling

AI tools familiarity

Data storytelling

Query building

Presentation skills

Tools

Talkwalker

Brandwatch

Sprout Social

Sprinklr

Microsoft Excel

Microsoft AI tools

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we’re at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

Role: Social Data & Inisights Manager

Location: New York

About the role:

As an individual contributor, the Social Data & Insights Manager owns the social data and listening function within the studio. You'll work across platforms and tools to extract, structure, and synthesise performance data into clear, actionable recommendations — giving creative, strategy, and account teams a reliable, evidence‑based view of what's working and why.

This role sits at the intersection of data, strategy, and creative. It requires someone equally at home building listening query logic, developing weighted metric frameworks in Excel, and presenting a performance narrative to senior stakeholders.

What you will be doing:

• Build and maintain social listening queries across platforms such as Talkwalker, Brandwatch, Sprout Social, and Sprinklr to track brand health, audience sentiment, and content trends
• Analyse organic and paid social metrics to assess content and campaign performance across major platforms (Meta, TikTok, LinkedIn, X, YouTube)
• Craft clear, insight‑led narratives from performance data that directly inform creative decisions and strategic recommendations
• Develop and maintain weighted social metric frameworks using Microsoft Excel and Microsoft AI tools to surface meaningful, comparable performance signals
• Synthesise data from multiple platforms into structured, accessible reports for internal teams and client stakeholders
• Partner with creative, strategy, and account teams to integrate insights into campaign planning and content development
• Monitor the competitive and cultural landscape using social listening to identify emerging audience behaviours and platform trends
• Contribute to the ongoing evolution of the studio's data tools, reporting infrastructure, and measurement standards

What you need to be great in this role:

• Proficiency with social listening and analytics platforms such as Talkwalker, Brandwatch, Sprout Social, or Sprinklr
• Ability to build effective listening queries that surface relevant, high‑quality data from social platforms
• Solid understanding of organic and paid social metrics — what they measure, how they interact, and what they mean for creative performance
• Experience crafting data‑driven narratives that connect performance signals to clear creative and strategic conclusions
• Confident working in Microsoft Excel, including building structured data models and weighted metric formulas; familiarity with Microsoft AI tools is a plus
• Clear, structured communicator — able to translate complex data into accessible insights for non‑technical audiences
• Comfortable creating and leading client‑facing presentations

Gen AI & Agentic Thinking

• Proficiency with Gen AI tools relevant to data analysis and insights workflows, with genuine curiosity about how AI can enhance data processing and pattern recognition
• Experience building AI‑assisted workflows for insight generation and content performance analysisAbility to critically evaluate AI outputs and apply sound human judgement before sharing conclusions
• Agentic mindset: a systematic approach to breaking complex data challenges into clear, manageable steps

At the time of this posting, the base salary for this position may range according to what's stated below. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.

Salary Range

$102,000 — $114,000 USD

Our values shape everything we do:

Be Ambitiousto succeed

Be Imaginativeto push the boundaries of what’s possible

Be Inspirationalto do groundbreaking work

Be always learningand listening to understand

Be Results-focusedto exceed expectations

Be actively pro‑inclusive and anti‑racist across our community, clients and creations

Our recruitment process does not employ artificial intelligence. Candidate evaluation and selection are conducted without AI‑supported screening or decision‑making.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.