Social Data & Insights Manager

OLIVER Agency - North America; New York (NY); On-site; USD 102,000 - 114,000; Full time

Job summary

OLIVER Agency - North America in New York is seeking a Social Data & Insights Manager to own the social data and listening function, extracting and structuring performance data to deliver evidence‑based recommendations to creative, strategy and account teams.

This role blends data, strategy and creative work, building listening queries, weighted metric frameworks in Excel, and presenting insights to senior stakeholders.

Qualifications

• Experience building social listening queries across multiple platforms.
• Ability to translate performance data into clear insights for non-technical audiences.
• Strong Excel data modeling and ability to surface meaningful signals.

Responsibilities

• Build and maintain social listening queries across platforms.
• Analyze organic and paid social metrics across major platforms.
• Craft insight-led narratives informing creative decisions and strategies.
• Develop weighted social metric frameworks using Excel and AI tools.
• Synthesize data into structured reports for internal and client stakeholders.
• Partner with creative, strategy, and account teams to integrate insights into campaigns.
• Monitor industry trends to identify emerging audience behaviors and platform shifts.
• Contribute to evolving data tools and reporting standards.

Skills

Social listening

Talkwalker

Brandwatch

Sprout Social

Sprinklr

Excel

Microsoft AI tools

Data storytelling

Presentations

Stakeholder management

Tools

Talkwalker

Brandwatch

Sprout Social

Sprinklr

Microsoft Excel

Microsoft AI tools

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

Role: Social Data & Inisights Manager

Location: New York

About the role:

As an individual contributor, the Social Data & Insights Manager owns the social data and listening function within the studio. You'll work across platforms and tools to extract, structure, and synthesise performance data into clear, actionable recommendations — giving creative, strategy, and account teams a reliable, evidence‑based view of what's working and why.

This role sits at the intersection of data, strategy, and creative. It requires someone equally at home building listening query logic, developing weighted metric frameworks in Excel, and presenting a performance narrative to senior stakeholders.

What you will be doing:

• Build and maintain social listening queries across platforms such as Talkwalker, Brandwatch, Sprout Social, and Sprinklr to track brand health, audience sentiment, and content trends
• Analyse organic and paid social metrics to assess content and campaign performance across major platforms (Meta, TikTok, LinkedIn, X, YouTube)
• Craft clear, insight-led narratives from performance data that directly inform creative decisions and strategic recommendations
• Develop and maintain weighted social metric frameworks using Microsoft Excel and Microsoft AI tools to surface meaningful, comparable performance signals
• Synthesise data from multiple platforms into structured, accessible reports for internal teams and client stakeholders
• Partner with creative, strategy, and account teams to integrate insights into campaign planning and content development
• Monitor the competitive and cultural landscape using social listening to identify emerging audience behaviours and platform trends
• Contribute to the ongoing evolution of the studio's data tools, reporting infrastructure, and measurement standards

What you need to be great in this role:

• Proficiency with social listening and analytics platforms such as Talkwalker, Brandwatch, Sprout Social, or Sprinklr
• Ability to build effective listening queries that surface relevant, high-quality data from social platforms
• Solid understanding of organic and paid social metrics — what they measure, how they interact, and what they mean for creative performance
• Experience crafting data‑driven narratives that connect performance signals to clear creative and strategic conclusions
• Confident working in Microsoft Excel, including building structured data models and weighted metric formulas; familiarity with Microsoft AI tools is a plus
• Clear, structured communicator — able to translate complex data into accessible insights for non‑technical audiences
• Comfortable creating and leading client‑facing presentations

Gen AI & Agentic Thinking

• Proficiency with Gen AI tools relevant to data analysis and insights workflows, with genuine curiosity about how AI can enhance data processing and pattern recognition
• Experience building AI‑assisted workflows for insight generation and content performance analysis
• Ability to critically evaluate AI outputs and apply sound human judgement before sharing conclusions
• Agentic mindset: a systematic approach to breaking complex data challenges into clear, manageable steps

Salary Range

At the time of thisposting, the base salary for this position may range according to what's stated below. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.

$102,000 - $114,000 USD

Our values shape everything we do:

Be Imaginative to push the boundaries of what’s possible

Be always learningand listening to understand

Be actively pro-inclusive and anti‑racist across our community, clients and creations

Our recruitment process does not employ artificial intelligence. Candidate evaluation and selection are conducted without AI-supported screening or decision‑making.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.

Voluntary Self‑Identification

For government reporting purposes, we ask candidates to respond to the below self‑identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in OLIVER Agency - North America’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.

A "recently separated veteran" means any veteran during the three‑year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.