Social Content Strategy Manager

IPSY; United States; Hybrid; USD 95,000 - 105,000; Full time

Benefits offered by this job

Work from home flexibility

Free IPSY Extra subscription

401(k) plan with company match

Job summary

IPSY is seeking a highly strategic Social Content Strategy Manager to lead our 360 social planning and commerce initiatives. You will partner with cross-functional teams, manage two direct reports, and own monthly social calendars with bold, data-driven ideas.

The role is hybrid, based in Los Angeles area; you will collaborate with Brand Marketing, Creative, and Growth to drive content that resonates with beauty audiences, track KPIs, and report insights to leadership.

Qualifications

• 5+ years leading social media strategy in beauty, fashion, or lifestyle.
• Strong understanding of TikTok and Instagram trends.
• Experience managing and developing direct reports.
• Strong presentation and communication skills; comfortable in leadership settings.
• Experience building social strategy decks and content plans independently.
• Experience with analytics tools.

Responsibilities

• Partner with Director to align social strategy with business objectives.
• Build 360 social plans with cross-functional teams.
• Lead content strategy for marketing campaigns and plan content in advance.
• Manage and mentor direct reports and maintain high creative output.
• Define KPIs for social campaigns and report performance to the team.
• Explore TikTok Shop as a revenue channel.

Skills

Social strategy

Team leadership

TikTok expertise

Analytics

Presentation skills

Content planning

Tools

CapCut

Adobe Suite

Job description

ABOUT US

Join us in inspiring everyone to express their unique beauty.

IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper‑engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample‑size subscription IPSY Original, full‑size subscription IPSY Extra, and quarterly, limited‑edition collection IPSY Ultimate, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day.

We think self‑discovery, self‑expression, and confidence are beautiful. Agree? Then join us! Explore careers and learn more about our values, culture, and benefits across all our brands: IPSY Careers.

We're proud to be a remote‑first company. Our fully remote team members have the chance to live and work where they want, because we believe work should fit into your life—not the other way around. We offer monthly virtual activities, company‑wide offsites, professional development, and learning sessions, to help our team members stay connected, engaged, and impactful while working virtually.

United States Remote:

Remote positions which may be performed in any of the states where IPSY has established a Business presence: Arizona, California, Connecticut, Florida, Illinois, Kansas, Massachusetts, Missouri, North Carolina, New York, New Jersey, Nevada, Ohio, Pennsylvania, Texas, Utah and Washington. California Privacy Notice

Beware job scams!

IPSY recruiters only use @ ipsy.com email addresses. We do not interview via text/message/Teams. We don't ask for software downloads (except Zoom) and we will never ask for sensitive information (like SSN/bank info). Suspect fraud? Report it to law enforcement and [e-mail].

JOB DESCRIPTION

About the Role:

We’re looking for a highly strategic and innovative Social Content Strategy Manager to lead IPSY’s commerce and 360 social strategy. Reporting to the Director of Social and managing two direct reports, this person will own our monthly social planning while leading commerce social initiatives end‑to‑end. This is a true strategic partner to the Director of Social and cross‑functional stakeholders, someone who is a leader in the room, pitches bold ideas fearlessly, builds plans and decks independently, and brings a strong command of content performance reporting and KPIs.

This is a hybrid position based in the Los Angeles, CA area and blending onsite and remote work. Candidates MUST reside in the Los Angeles / Santa Monica area.

What You’ll Be Doing:

• Act as a strategic partner to the Director of Social and cross‑functional teams including Brand Marketing, Creative, Production, Growth, Brand Partnerships, and Commerce, aligning social strategy to business objectives
• Partner closely with the Director to build social and community strategy for 360 marketing initiatives and campaigns
• Own the 360 planning process, mapping out months of content in advance in partnership with the broader marketing team
• Manage and develop direct reports, providing mentorship and setting a high bar for creative and strategic output
• Represent the social team in cross‑functional meetings, confidently presenting ideas and points of view

Content & Campaign Planning

• Lead the content strategy and planning for marketing campaigns, and build social plans independently, with minimal need for oversight
• Partner with the Editorial Lead to identify proactive and reactive content opportunities and drive editorial social strategy
• Set the standard for which content formats and hooks drive engagement and deliver against team KPIs
• Stay immersed in culture and social trends while bringing original, independent thinking rather than simply following trends
• Own commerce social strategy across key commerce initiatives, defining priorities for organic social channels
• Act as the social lead in cross‑functional Commerce meetings, and provide our channel leads with strategic direction and briefs
• Define key KPIs for commerce campaigns specific to each social channel and report performance back to the broader team
• Launch and lead potential TikTok Shop exploration as a new revenue channel

Performance & Insights

• Oversee tracking, analysis, and reporting on KPIs including engagement, traffic, and content performance across the team
• Translate performance data into strategic recommendations that guide optimization and inform the broader 360 plan

What We Are Looking For:

• Proven experience (5+ years) leading social media strategy at a brand within beauty, fashion, or lifestyle
• Deep understanding of TikTok , Instagram , and social content trends , with an ability to spot what's next rather than react to what's already trending
• Experience managing and developing direct reports
• Strong presentation and communication skills; comfortable speaking up and advocating for ideas in cross‑functional and leadership settings
• Experience building social strategy decks and content plans independently
• Experience partnering with editorial teams on content strategy
• Ability to interpret analytics and translate insights into strategy at a team‑wide level
• Familiarity using analytics tools (such as Dash Social)
• Must be based in Santa Monica or Los Angeles, CA
• A passion for beauty, with a genuine eye for how storytelling and content translate into brand love
• A highly strategic, innovative thinker who isn't afraid to pitch bold ideas
• Someone plugged into culture and social trends who thinks independently rather than just following what's trending
• A confident, fearless communicator who can represent the team and speak up in meetings
• A self‑starter and leader who can build strategy and content plans without heavy oversight, while elevating the work of their direct reports
• A strong partner to leadership and cross‑functional teams alike
• Someone who lives and breathes internet culture and social media, with the instincts to know what's coming next
• Experience managing a 360 marketing planning process in partnership with a broader marketing team
• Experience with contracts, briefs, or vendor/creator management at scale
• Strong video editing and storytelling instincts, with fluency in tools like CapCut or Adobe Suite

Work Authorization:

Must be legally authorized to work full‑time in the U.S. without requiring current or future visa sponsorship.

What We Offer:

• Competitive base salary & bonus program
• 401(k) plan with company match
• Paid Time Off
• Work from home flexibility
• Free IPSY Extra subscription

EEO Statement:

We celebrate diversity and are an equal‑opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.

If you need reasonable accommodation in the application or employment process, please contact us.

Please review our California Privacy Notice.

Pay is based on several non‑discriminatory factors such as experience, education, skills, and location. IPSY offers a bonus and competitive benefits. Final compensation is determined by experience and skills.

Salary Range:

$95,000 - $105,000 USD

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in IPSY’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.

A "recently separated veteran" means any veteran during the three‑year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

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An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.