Social & Content Strategy Lead (Hybrid)

L'Oréal; New York (NY); Hybrid; USD 81,000 - 114,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K

Pension plan

Flexible time off

Work from home days

VIP Access to L’Oréal Internal Shop

Job summary

L’Oréal in New York is seeking an Assistant Manager, Social & Content to drive organic social activity across owned channels with real-time cultural relevance. You will balance planned storytelling with timely participation in cultural moments, managing calendars, guidelines, and cross-functional coordination.

The role requires 1–3 years in social media/marketing, Canva proficiency, and strong analysis and communication skills. This is a hybrid, full-time position based in New York, NY.

Qualifications

• 1-3 years of experience in Social Media, Content, Communications, or Marketing (digital and copywriting experience a plus).
• Strong understanding of social media trends, platform best practices, and consumer insights, with the ability to translate these into content that resonates across diverse audiences.
• Proficiency in Canva or similar social/graphic design tools; Mac proficiency.
• Strong project management, organizational, and prioritization skills, with the ability to manage multiple content streams and deadlines.
• Solid quantitative/data analysis skills to inform content and strategy decisions.
• Excellent written and verbal communication skills.
• Collaborative, proactive mindset with the ability to work cross-functionally and take initiative.
• Genuine passion for beauty, social media, and content creation

Responsibilities

• Contribute to organic social media strategy across key platforms (e.g., Instagram, TikTok, YouTube, Reddit), including narratives, content sourcing (UGC), and copywriting, with a focus on real-time relevance, cultural fluency and GEO.
• Manage social media content calendars, ensuring seamless cross-functional team alignment while leaving room for reactive, trend-driven content.
• Keep brand social media guidelines up to date, including a "trend response" framework/tone-of-voice guardrails so the brand can move quickly and confidently on trending topics.
• Monitor and adapt to platform algorithm changes, feature updates, and best practices, with particular attention to how trends and virality mechanics evolve on each platform.
• Identify and test emerging content opportunities and formats that are native to the social platforms, prioritizing early adoption of trending formats, sounds, memes, and challenges relevant to the brand.
• Build agility into content calendars, balancing planned content with flexibility to react quickly to trends, memes, and cultural moments as they emerge.
• Create content for native platforms using internal content creation resources, AI, and graphic design tools, with an emphasis on fast-turnaround, trend-responsive content.
• Proactively engage in brand-relevant conversations, cultural moments, and trending content daily, identifying, evaluating, and executing timely brand participation where appropriate.
• Manage conversation routing rules and customer care workflows in Sprinklr across markets, ensuring timely, consistent responses.

Skills

Social media

Content creation

Copywriting

Canva

Graphic design tools

Mac proficiency

Project management

Data analysis

Communication

Collaboration

Beauty/content passion

Tools

Sprinklr

Dash Social

Job description

L’Oréal in New York is seeking an Assistant Manager, Social & Content to drive organic social activity across owned channels with real-time cultural relevance. You will balance planned storytelling with timely participation in cultural moments, managing calendars, guidelines, and cross-functional coordination.

The role requires 1–3 years in social media/marketing, Canva proficiency, and strong analysis and communication skills. This is a hybrid, full-time position based in New York, NY.