Social Content Strategist - B2B Finance

Principal Financial Group; Des Moines (IA); Hybrid; USD 89,000 - 121,000; Full time

Benefits offered by this job

Pension

Job summary

Principal Financial Group in Des Moines, IA is seeking a Social Media Manager to lead content planning, editorial management, and social activation across LinkedIn, Facebook, Instagram, and emerging platforms. You will translate leadership voice, campaigns, events, and business priorities into engaging social content.

The ideal candidate has 5+ years in social media marketing, strong analytics skills, and experience coordinating cross‑functional teams.

Qualifications

• 5+ years of experience in social media marketing, content strategy, editorial planning, and project management.
• Strong understanding of social media platforms, content ecosystems, audience engagement strategies, and platform algorithms.
• Experience managing content calendars, coordinating cross-functional stakeholders, and leading content programs from planning through execution.
• Proven ability to create and oversee a variety of content formats, including social-first content, video, executive thought leadership, and event-based content.
• Strong organizational skills with the ability to manage multiple priorities, projects, and deadlines in a fast-paced environment.
• Experience analyzing social media performance data and translating insights into actionable recommendations and content optimizations.
• Excellent communication, collaboration, and relationship-building skills with the ability to build alignment and drive progress across teams.
• Experience using social media management, publishing, and analytics tools such as Sprinklr.
• Curiosity for emerging trends, technologies, platforms, and evolving social behaviors.
• B2B marketing and/or financial services experience is a plus.

Responsibilities

• Execute and contribute to broader social media strategies, planning and activating campaigns and content programs that strengthen and grow the Principal and Principal Asset Management.
• Own the Principal Asset Management social editorial calendar, identifying content opportunities, coordinating key elements with stakeholders, and maintaining a pipeline of content across channels.
• Lead content planning and campaign activation efforts from concept through execution, ensuring alignment with business priorities, and audience needs.
• Create, manage, and publish content across LinkedIn, Facebook, Instagram, and emerging platforms while maintaining channel best practices and publishing workflows.
• Partner with creative teams, subject matter experts, executives, and marketing partners to develop social-first, executive, video, and event content, as well as adapt existing marketing assets for social media.
• Translate thought leadership, campaigns, events, and business priorities into engaging social content and activation opportunities.
• Provide strategic recommendations on content format, channel selection, timing, and activation approaches to maximize impact and engagement.
• Monitor platform trends, audience behaviors, algorithm changes, and emerging social media best practices to identify opportunities for innovation and growth.
• Support live event coverage and on-site content creation opportunities, including video production, real-time storytelling, and social activation.
• Analyze channel and campaign performance, develop reporting and insights, and recommend optimizations based on what is and isn’t working.
• Manage content execution and channel operations, ensuring content is published accurately, on time, and aligned with brand standards.
• Help establish and advance social media standards, governance, education, and best practices across Principal.

Skills

Social media strategy

Content planning

Editorial planning

Campaign activation

Analytics

Sprinklr

Tools

Sprinklr

Job description

Principal Financial Group in Des Moines, IA is seeking a Social Media Manager to lead content planning, editorial management, and social activation across LinkedIn, Facebook, Instagram, and emerging platforms. You will translate leadership voice, campaigns, events, and business priorities into engaging social content.

The ideal candidate has 5+ years in social media marketing, strong analytics skills, and experience coordinating cross‑functional teams.