Social Content Strategist

Learfield IMG College; Knoxville (TN); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Health Savings Account

Life Insurance

Other Insurance Plans

Flexible Paid Time Off

Parental Leave

20 Paid Holidays

401(k) + Match

Short/Long Term Disability

Job summary

Learfield Studios in Knoxville, TN seeks a Social Content Strategist to lead original and branded content across NIL partnerships and school channels. You will ideate, calendar, and execute content strategies in collaboration with athletic departments and Learfield teams to maximize fan engagement and revenue opportunities.

Ideal candidates have 3+ years creating engaging social content and 1+ year shaping platform-specific strategies for college or sports brands.

Qualifications

• 3+ years creating engaging content that drives engagement.
• 1+ year developing social strategy for teams or brands.
• Ability to meet deadlines in a fast-paced environment.
• Strong collaboration with creators, partners and stakeholders.
• Excellent communication and presentation skills.

Responsibilities

• Collaborate with athletics content teams to produce NIL and branded content across platforms.
• Develop platform-specific content plans for Instagram, TikTok, YouTube, X, Facebook.
• Create original and branded content with school teams to drive fan engagement and revenue.
• Support custom-branded content for Learfield property sales teams.
• Assist in content creation across multimedia formats and sponsorship content.
• Serve as liaison between athletics, local and national sales teams.
• Contribute to the creative process from concept to final deliverables.
• Ideally write, produce, shoot and sometimes oversee editing for content.

Skills

Content creation

Social strategy

Deadline management

Collaboration

Communication

Creative thinking

Problem-solving

Organization

Tools

Adobe Creative Cloud

Job description

Position Title: Social Content Strategist

Requisition ID: R101456

Location: Knoxville, TN

Full/Part-Time: Full time

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

As part of Learfield Studios, the Social Content Strategist plays a key on-site role at the University, supporting the development and production of original and branded content in collaboration with the athletics department. Reporting to the Supervising Producer and working closely with the local sales team, this role partners with athletic department content and social teams, school production staff and Learfield colleagues to ideate, create, and execute robust original and branded content strategy and calendar that enhances fan engagement and drives revenue opportunities across school athletic social channels.

Essential Functions and Responsibilities

• Collaborate with athletics content teams to produce program-specific NIL and branded content in the defined voice and tone of each account, across all social media platforms, including emerging channels to ensure timely, coordinated distribution of original, sponsored and NIL content.
• Develop platform-specific content plans and publishing strategies for Instagram, TikTok, YouTube, X, Facebook and emerging channels.
• Assist in creating original, branded and NIL video and social content in partnership with school teams to drive fan engagement across social channels and generate revenue opportunities for local sales staff.
• Support the development of custom-branded social content for local Learfield property sales teams.
• Assist in the creation of content for various platforms including but not limited to multimedia audio/video, animation, graphics, and sponsorable content.
• Serve as a liaison—alongside the Supervising Producer—between the athletics department content team, local Learfield sales teams, and national sales.
• Support the creative process from concept through final deliverables, including writing, producing, shooting, and occasionally overseeing editing.
• Excellent copywriting skills, ability to ideate and deliver creative content, previous experience working as a social media manager preferred.
• Develop social strategy for Vol Network programming, asset deliverables, working closely with athletics social content team.
• Assist the Supervising Producer and University production teams in the creative development of Learfield-led original content initiatives.
• Participate in the production of Learfield live-action shoots and other on-site content opportunities at the University.

Minimum Qualifications

• 3+ year of experience in developing creative content that has driven engagement and measurable results.
• 1+ year of experience in developing social strategy for team or brand accounts.
• Ability to meet deadlines and thrive in a fast-paced, dynamic environment.
• Demonstrated ability to collaborate effectively with content creators, partners, and other stakeholders.
• Excellent communication skills, including the ability to present concepts and strategies to executive leadership.
• Creative thinker with the ability to generate ideas that support project goals and initiatives.
• Strong administrative, critical-reasoning, and problem-solving skills.
• Highly organized, efficient, and strong attention to detail.

Preferred Qualifications:

• Experience using Adobe Creative Cloud.
• Experience working in the sports industry—ideally collegiate athletics.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.