Social Content Specialist - University of Texas

Learfield IMG College; Austin (TX); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Health Savings Account

Parental Leave

20 Paid Holidays

401(k) + Match

Short/Long Term Disability

Job summary

Learfield is seeking a Social Content Specialist to support original and branded content at the University of Texas. You will partner with the athletics department, NIL teams, and the CLC to plan and execute engaging content that strengthens fan engagement and revenue opportunities across social channels.

You will manage a comprehensive content calendar, coordinating with Learfield Studios, sales teams, and school production staff, ensuring content aligns with defined voice and tone across

Qualifications

• 3+ years creating engaging content with measurable results.
• Can meet tight deadlines in a fast-paced setting.
• Collaborates with creators, partners, and stakeholders.
• Strong written and verbal communication for leadership.
• Creative thinker capable of generating ideas to reach goals.
• Excellent administrative, analytical and problem-solving skills.
• Hightly organized with attention to detail.
• Available to work 40 hours weekly including games and NIL events.

Responsibilities

• Create branded and NIL content with school teams to engage fans and drive revenue.
• Develop custom-branded social content for licensee and retail partners.
• Create content for platforms including multimedia, animation, graphics, and sponsorable content.
• Liaise between athletics, local Learfield sales, NIL teams, and CLC.
• Collaborate with athletics teams to produce CLC NIL content in defined voice.
• Support the creative process from concept to final deliverables.
• Assist in development of CLC-led original content initiatives.
• Participate in Learfield live-action shoots and on-site content opportunities at the University.

Skills

Creative content

Deadline driven

Collaboration

Executive communication

Idea generation

Problem solving

Organization

Event coverage

Tools

Adobe Creative Cloud

Job description

Position Title: Social Content Specialist - University of Texas

Requisition ID: R101470

Location: Austin, TX

Full/Part-Time: Full time

About Us: Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

As part of Longhorn Sports Properties and in close collaboration with Learfield Studios, the Social Content Specialist plays a key on-site role at the University, supporting the development and production of original and branded content in collaboration with the athletics department and Collegiate Licensing Company (CLC). Reporting to the Director of NIL Revenue and Activation, this role partners with the Executive Producer, CLC, local sales and NIL teams, athletic department content teams, and school production staff to plan and execute original and branded content initiatives. The position manages a comprehensive content calendar that strengthens fan engagement and supports revenue growth across athletic social media platforms.

Essential Functions and Responsibilities

• Assist in creating original, branded and NIL video and social content in partnership with school teams to drive fan engagement surrounding licensed product and retail across social channels and generate revenue opportunities for local sales staff.
• Support the development of custom-branded social content for licensee and retail partners, and athletics to promote product sales.
• Assist in the creation of content for various platforms including but not limited to multimedia audio/video, animation, graphics, and sponsorable content.
• Serve as a liaison—between the athletics department content team, local Learfield sales teams, the NIL team, and CLC.
• Collaborate with athletics content teams to produce CLC-specific NIL and branded content in the defined voice and tone of each account, across all social media platforms, including emerging channels.
• Support the creative process from concept through final deliverables, including writing, producing, shooting, and editing.
• Assist the NIL and Studios team in the creative development of CLC-led original content initiatives.
• Participate in the production of Learfield live-action shoots and other on-site content opportunities at the University.

Minimum Qualifications:

• 3+ years of experience in developing creative content that has driven engagement and measurable results.
• Ability to meet deadlines and thrive in a fast-paced, dynamic environment.
• Demonstrated ability to collaborate effectively with content creators, partners, and other stakeholders.
• Excellent communication skills, including the ability to present concepts and strategies to executive leadership.
• Creative thinker with the ability to generate ideas that support project goals and initiatives.
• Strong administrative, critical-reasoning, and problem-solving skills.
• Highly organized, efficient, and strong attention to detail.
• Must be able to work 40 hours per week, including home games, select events, and NIL activations, along with other department and property priorities, occurring outside traditional business hours.

Preferred Qualifications:

• Experience using Adobe Creative Cloud.
• Experience working in the sports industry—ideally collegiate athletics.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.