Social Content Specialist

Life Fitness; California (MO); Hybrid; USD 57,000 - 73,000; Full time

Benefits offered by this job

401(k) match

Health insurance

Paid time off

Paid holidays

Parental leave

Tuition assistance

Job summary

Life Fitness and Hammer Strength are seeking a hands-on creator who will be behind and in front of the camera, capturing authentic moments at facilities, events, and activations. You’ll craft short-form videos for TikTok, Instagram, YouTube Shorts, and LinkedIn, telling stories that resonate with gym operators, fitness enthusiasts, and partners.

You’ll travel up to 20% domestically, with occasional international trips, and operate in a hybrid role at our Rosemont, IL HQ.

Qualifications

• 2-5 years’ experience creating engaging social content for a brand, agency, media company, or as a creator; portfolio with short-form video work.
• Demonstrated ability to tell compelling stories through short-form video, with strong editing skills and a track record of driving engagement.
• Deep understanding of TikTok and other social platforms, including what resonates with audiences and why.
• Comfortable both behind and in front of the camera.
• Self-motivated, agile, and able to turn ideas into high-quality, published content.
• Willingness to travel up to 20% domestically, with occasional international travel.

Responsibilities

• Create Content That Moves at Social Speed.
• Serve as a primary on-camera personality and creative force across our social channels.
• Concept, shoot, edit, and publish short-form content from facilities, events, and activations.
• Spot trends and quickly turn them into authentic, platform-native content.
• Own day-to-day publishing and engagement across social platforms.
• Respond to comments and DMs in an authentic brand voice.

Skills

Short-form video editing

Storytelling

On-camera presence

Social media strategy

Trend spotting

Tools

Adobe Premiere Pro

Final Cut Pro

Camera operation/DSLR

Job description

Join us as we empower the world to work out, creating healthier lives together. Life Fitness and Hammer Strength are building a live, always-on social presence rooted in real facilities, real users, and real training. This is a hands-on creator role, not a scheduler role. We're looking for someone who wants to be behind the camera, in front of the camera, at events, and in the room capturing authentic moments that connect with our audience. This role supports both Life Fitness and Hammer Strength across TikTok, Instagram, YouTube Shorts, and LinkedIn.

This Role Is For You If...

• You'd rather create content than build a social calendar.
• You are constantly spotting trends, stories, and content opportunities.
• Your portfolio tells your story better than your resume.
• You enjoy being both behind and in front of the camera.
• You thrive in gyms, events, customer spaces, and community environments.
• You want to help build one of the most authentic and engaging social brands in the fitness industry.

What Makes This Role Different

• You’ll help tell the story of our brands to two key audiences: B2B decision makers: gym operators, hospitality leaders, developers, architects, and facility designers.
• Fitness enthusiasts: members, trainers, coaches, athletes, and the broader fitness community.

Approximately 90% of your work will focus on external audiences, with 10% dedicated to showcasing the people, culture, and community behind Life Fitness and Hammer Strength.

What You'll Do

• Create Content That Moves at Social Speed
• Serve as a primary on-camera personality and creative force across our social channels.
• Concept, shoot, edit, and publish short-form content from customer facilities, trade shows, events, athlete shoots, and activations.
• Spot trends and quickly turn them into authentic, platform-native content.
• Build Community & Relationships
• Own day-to-day publishing and engagement across social platforms.
• Respond to comments, DMs, mentions, and community conversations in an authentic brand voice.
• Build relationships with creators, athletes, trainers, customers, partners, and industry influencers.
• Measure, Learn & Optimize
• Track engagement, audience growth, watch time, and content performance.
• Continuously test, learn, and improve content based on audience and platform insights.

What We're Looking For

• 2-5 years’ experience creating engaging social content for a brand, agency, media company, or as a creator, along with a portfolio showcasing strong short-form video work.
• Demonstrated ability to tell compelling stories through short-form video, with strong editing skills and a track record of driving audience engagement.
• Deep understanding of TikTok and other social platforms, including what resonates with audiences and why.
• Comfortable both behind and in front of the camera.
• Self-motivated, agile, and able to quickly turn ideas into high-quality, published content.
• Ability to travel up to 20% domestically, with occasional international travel, to attend customer visits, industry events, trade shows, and brand activations while creating real-time content and building relationships within the fitness community.
• This is a hybrid role based at our Global Headquarters in Rosemont, IL. Team members work remotely on Mondays and Fridays, with in-office collaboration Tuesday through Thursday. #LI-Hybrid

At Life Fitness / Hammer Strength,we think customer first,play as one team, andraise the bar on fitness innovation—in the gym and in every corner of our facilities. Wepersevere and get it done, with a clear purpose toinspire each other to live healthier lives.

At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits.

The salary range for this position, intended for U.S. applicants, is $53,800 - $75,600 annually.

This role is categorized as non-exempt and eligible for overtime in accordance with applicable law.

The actual salary will vary based on applicant’s education, experience, skills, and abilities.

Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to:

• a 401(k) savings plan with 4% employer match
• medical, dental and vision insurance
• parental, medical and military leaves of absence
• paid time off, including 12 paid holidays throughout the calendar year
• paid vacation days beginning at 13 days annually
• paid sick leave as provided under state and local paid sick leave laws
• company paid short-term disability and optional long-term disability
• health savings account
• health care and dependent care reimbursement accounts
• employee and dependent life insurance and supplemental life and AD&D insurance
• hospital indemnity
• identity protection
• legal services
• adoption assistance
• tuition assistance
• commuter benefits
• employee discounts
• an employee assistance program that includes free counseling sessions

Eligibility for benefits is governed by the applicable plan documents and policies.

Life Fitness / Hammer Strength is an equal opportunity employer.

All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply.

Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment, recruitment and hiring.

All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.

Life Fitness / Hammer Strength has been inspiring the world to work out for more than 55 years. Every day, exercisers in more than 150 countries log in 1+ million workouts on the company’s connected fitness equipment – proving daily that Life Fitness/Hammer Strength is the world’s workout partner of choice. By seamlessly bringing innovative, high-performance and reliable equipment, wherever and whenever they work out, Life Fitness/Hammer Strength aims to inspire healthier lives. Headquartered outside of Chicago, in Rosemont, Illinois, the company manufactures and sells strength and cardiovascular equipment through its iconic Life Fitness and Hammer Strength brands. Life Fitnessis synonymous with innovation and quality in the cardio and strength training arena. The company’s cutting-edge equipment is designed to inspire and motivate, helping exercisers achieve their fitness goals with ease and efficiency. Hammer Strengthstands as a testament to raw power and durability. Renowned for its line of plate-loaded equipment, we dominate the strength training category with machines that are built to withstand the most intense workouts, trusted by athletes and fitness enthusiasts worldwide. By integrating the best of both brands, the company provides comprehensive workout solutions for commercial and consumer customers. For more information, visit www.lifefitness.com. Our values drive how we work, grow, and win—together: We think customer first: We’re proactive, adaptable, and always improving the customer experience. We play as one team: We care, collaborate, and pick each other up—we win and lose together. We raise the bar on fitness innovation: We lead, not follow—pushing fitness further every day. We persevere and get it done: We out-work, out-match, and never compromise on quality or performance. We inspire each other to live healthier lives: We support well-being, inside and outside of work, to build a healthier world—together.