Social Content & Engagement Lead

Kooth; Oregon; Hybrid; USD 90,000 - 120,000; Full time

Job summary

Kooth is seeking a Social Content & Engagement Lead for its Soluna app, a youth-focused digital mental health service. You will own daily community management, content creation, and creator partnerships across social channels to support 13-25 year-olds.

You will plan weekly content, manage creators and YAAs, and ensure timely, compassionate engagement while safeguarding brand voice and clinical guidelines. This role blends strategy with hands-on production.

Qualifications

• Experience managing social channels for a youth-focused app or brand.
• Ability to plan, create, and schedule editorial content across multiple platforms.
• Proven track record building community trust and engagement on social media.

Responsibilities

• Own day-to-day management of Soluna's social channels, with accountability for engagement rate and follower growth.
• Direct YAAs, influencers, and UGC creators; develop concepts, briefs, schedules, and reviews.
• Build and publish editorial and creator content weekly and monthly with consistent cadence across channels.
• Lead content planning and quarterly roadmaps; coordinate campaigns, evergreen topics, and trend-based content.
• Spot gaps in the calendar and fill them with brand pillars or key messages.
• Track performance and report insights to guide future content.

Skills

Community management

Engagement

Social media

Content planning

Video editing

Copywriting

Brand partnerships

Job description

About Us

At Kooth, our mission is to create welcoming, accessible spaces for personalized digital mental health care that empowers young people to thrive. Grounded in an early-intervention model, we help youth aged 13-25 build resilience, access timely support, and lead fulfilling lives. We are more than a digital service — we are a movement for inclusive, evidence-informed mental health care. Our culture is rooted in our values: Alongside You, Flexible, Compassionate, Committed, and Safe. These guide everything we do - how we show up for young people, how we collaborate as a team, and how we build solutions that meet communities where they are. With Kooth, you'll be part of something bigger than yourself: meaningful work with measurable impact. We bring this mission to life through Soluna, California's first-in-the-nation digital behavioral health service for 13-25-year-olds. Soluna removes barriers to care by providing nearly immediate access to 1:1 coaching, Care Navigation, and self-guided tools helping young people find real support, build resilience, and discover hope when they need it most. Together with state and local partners, we're transforming access to mental health support for youth. Learn more at solunaapp.com/impact .

What We're Looking For

Role Objective:As a Social Content & Engagement Lead, you will own day-to-day content and community for the Soluna app and its social channels. Soluna gives young people free, confidential mental health support: self-guided wellbeing activities, a moderated peer community, and 1:1 chats with mental health coaches

How You'll Make an Impact

Main responsibilities:Community Management & Engagement (40%)

• Own day-to-day management of Soluna's social channels, with accountability for engagement rate and follower growth.
• Lead every channel interaction with compassion, curiosity, and inclusivity, speaking up for Soluna's diverse community.
• Moderate comments and DMs, track sentiment, and elevate safeguarding or crisis concerns to the Editorial Manager under our clinical protocols.
• Act as primary contact for social and UGC asset generation across external creators, student brand partners, and Young Adult Ambassadors (YAAs), managing inboxes and dedicated creator channels.
• Find, vet and coordinate brand-aligned partnerships with influencers and organizations that grow Soluna's reach.

Content Planning and Operations Management (35%)

• Direct YAAs, influencers, and UGC creators: develop concepts, write briefs, manage delivery schedules, and review final content.
• Build, schedule, and publish all editorial and creator content week by week and month by month, keeping a consistent cadence on every channel.
• Lead weekly content planning and partner with the Editorial Manager on quarterly roadmaps that balance evergreen topics, campaigns, leadership goals, and trends.
• Spot gaps and low-volume periods in the calendar and fill them with brand pillars, internal initiatives, or key messages.
• Track and report channel performance, and use the data to decide what to make more of, change, or stop.

Content Creation: Video & Copy (25%)

• Ideate, film, edit, and publish high volumes of original short-form video and static content grounded in the real lives of Gen Z and Gen Alpha, and the ecosystem of support around them.
• Write clear, culturally fluent copy for social and in-app touchpoints: captions, graphics, in-app scripts, carousels, quizzes, text chats and occasional paid social ads.
• Create clear, easy to follow campaign briefs for creators and ambassador groups.
• Turn trends and platform shifts around fast, either making the content yourself or assigning it to creators and YAAs.
• Present mental health topics in fresh, approachable ways that reduce stigma, while following clinical safeguarding standards without exception.

A Day and a Week in the Role

Most days blend community, planning, and creation. Here's what the rhythm looks like.

Every Day

• Check all Soluna channels (TikTok, Instagram, YouTube, LinkedIn and others) in the morning and afternoon; reply to comments and DMs within one business day and flag safeguarding concerns to the Editorial Manager right away, following the escalation protocol.
• Scan trends, sounds, formats, and community sentiment, and decide which moments Soluna should join that day.
• Publish or schedule the day's content and confirm captions, alt text, links, and clinical review are complete.
• Answer creator, YAA, and partner messages, give feedback on drafts, and unblock deliveries.
• Film, edit, or write at least one piece of original content or a fast-turn trend response.

Every Week

• Build and lock the next week's content calendar across channels, with backups for trend slots.
• Brief creators and YAAs on new concepts and track delivery against deadlines.
• Review performance: reach, engagement rate, saves and shares, follower growth, and app-intent clicks; share a short readout with what worked, what didn't, and what changes next week.
• Meet with the Editorial Manager to align on campaigns, roadmap priorities, and clinical review.

Every Month and Quarter

• Report on channel growth and engagement against targets.
• Contribute to the quarterly content roadmap and campaign plans (for example, back-to-school and awareness moments).
• Source and vet new creator and influencer partners.

What Success Looks Like

• 30 Days: Develop a clear understanding of the app, Soluna's voice, clinical safeguarding protocols, and departmental systems; take over daily community management; audit channel performance and set baselines
• 60 Days: Own the weekly content calendar; brief and manage active creators and YAAs; publish original video every week
• 90 Days: Deliver a quarterly growth plan with follower and engagement targets per channel; launch at least one new creator or influencer partnership
• 12 Months: Hit agreed growth and engagement targets; run a dependable creator and YAA bench; show content that drives app interest