Gen Z Social Content & Engagement Lead

Kooth; Oregon; Hybrid; USD 90,000 - 120,000; Full time

Job summary

Kooth is seeking a Social Content & Engagement Lead for its Soluna app, a youth-focused digital mental health service. You will own daily community management, content creation, and creator partnerships across social channels to support 13-25 year-olds.

You will plan weekly content, manage creators and YAAs, and ensure timely, compassionate engagement while safeguarding brand voice and clinical guidelines. This role blends strategy with hands-on production.

Qualifications

• Experience managing social channels for a youth-focused app or brand.
• Ability to plan, create, and schedule editorial content across multiple platforms.
• Proven track record building community trust and engagement on social media.

Responsibilities

• Own day-to-day management of Soluna's social channels, with accountability for engagement rate and follower growth.
• Direct YAAs, influencers, and UGC creators; develop concepts, briefs, schedules, and reviews.
• Build and publish editorial and creator content weekly and monthly with consistent cadence across channels.
• Lead content planning and quarterly roadmaps; coordinate campaigns, evergreen topics, and trend-based content.
• Spot gaps in the calendar and fill them with brand pillars or key messages.
• Track performance and report insights to guide future content.

Skills

Community management

Engagement

Social media

Content planning

Video editing

Copywriting

Brand partnerships

Job description

Kooth is seeking a Social Content & Engagement Lead for its Soluna app, a youth-focused digital mental health service. You will own daily community management, content creation, and creator partnerships across social channels to support 13-25 year-olds.

You will plan weekly content, manage creators and YAAs, and ensure timely, compassionate engagement while safeguarding brand voice and clinical guidelines. This role blends strategy with hands-on production.