Social Content Creator & Strategist

Squire; New York (NY); On-site; USD 110,000 - 125,000; Full time

Job summary

An innovative company is seeking a dynamic Social Content Creator & Strategist to drive engagement and growth across social media platforms. In this high-ownership role, you will create compelling content that resonates with the barbering community while analyzing performance metrics to optimize strategies. Your creativity and analytical skills will help establish a strong brand presence, making a significant impact on the business. Join a team that values artistry and autonomy, and help shape the future of barbering through authentic storytelling and community engagement.

Benefits

New hire stock grant

100% employer paid medical/dental/vision insurance

401K plan with company contribution

Generous PTO

Parental Leave policies

Qualifications

• 3+ years of experience in content creation and social media management.
• Proven track record of building audiences and creating viral content.

Responsibilities

• Lead the creation and management of content across all social channels.
• Set KPIs for social campaigns and report on performance.

Skills

Content Creation

Social Media Management

Performance Marketing

Analytical Skills

Video Editing

Graphic Design

Community Building

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Analytics

Canva

Photoshop

Figma

CapCut

Job description

WHO WE ARE

SQUIRE is the leading business management system designed for the needs of barbers, shop owners, and their communities. We believe the pursuit of artistry and autonomy should not be restricted by the complexities of running a business. With SQUIRE, we provide custom-branded tools, resources, and guidance to help barbers of all stages and experience levels attract and retain more customers, efficiently manage their shop operations, and increase their revenue.

Founded in 2015, SQUIRE is trusted by barbers in 4,000+ shops in more than a thousand cities around the globe. From streamlined booking and opening new shops to real-time earning dashboards and building lasting customer relationships, SQUIRE supports shop owners in seamlessly bridging the gap between their personal craft and business goals. SQUIRE enables barbers everywhere to unlock their full potential both as artists and as entrepreneurs.

For more information, please visit getsquire.com or download the SQUIRE app from the App or Play Store.

About the Role

SQUIRE is the leading platform helping barbershops grow, run, and succeed — and we know content is at the heart of how communities are built. We're seeking a Social Content Creator & Strategist who is equal parts content creator, social strategist, and performance marketer.

In this role, you’ll own SQUIRE’s social media channels — concepting, creating, and executing bold, culture-driven content that connects with our barbering community and drives measurable business growth. You’ll be responsible not just for telling great stories, but for delivering real results — increasing engagement, growing followers, driving traffic, and building loyalty.

You will design and manage our content calendar, produce multimedia content (short-form video, photo, graphics, blog posts, and more), and maintain a strong, consistent brand voice across all channels — including Instagram, Facebook, X/Twitter, and beyond. You'll collaborate closely with the Brand, Events, and Product Marketing teams to align messaging, but will also move fast to jump on trends and create real-time content that keeps us culturally relevant.

Critically, you’ll be data-driven: setting KPIs for your campaigns, tracking performance through analytics tools, interpreting insights, and optimizing strategy based on what’s working. We’re looking for someone who can tie content directly to outcomes — someone who gets excited not just by creating great posts, but by proving their impact with numbers.

This is a high-ownership, high-creativity role — perfect for someone who knows how to move fast, think strategically, stay close to the culture, and build community through authentic and engaging content.

Success In This Role Means

• Creating content that feels real, relevant, and deeply resonates with the barbering community.
• Hitting and exceeding key growth metrics (engagement rates, follower growth, traffic to site, etc.).
• Being the driving force behind SQUIRE’s growing presence across social platforms.
• Making SQUIRE’s brand voice unmistakable, memorable, and impossible to ignore.

What You'll Do

• Lead the creation, posting, and management of content across all SQUIRE social channels, with a focus on achieving clear performance goals (engagement, follower growth, acquisition, community building).
• Set KPIs for all social and content campaigns, and own reporting on content performance — what worked, what didn’t, and why.
• Concept, shoot, and edit original content (video, photo, graphics, memes, short-form video, reels, stories, etc.).
• Build, optimize, and evolve SQUIRE’s social media and content marketing strategies based on data, insights, and business objectives.
• Regularly share performance results and strategic recommendations with Marketing and Leadership teams.
• Develop and manage SQUIRE’s social media editorial calendar and content strategy, balancing planned campaigns with real-time, reactive opportunities.
• Grow and nurture a thriving barbering community by featuring barbers’ stories, user-generated content, and influencer collaborations.
• Create, manage, and grow our influencer and ambassador programs.
• Work closely with Brand, Events, Product, and Customer Marketing teams to drive integrated campaigns and product launches.
• Monitor social media trends, pop culture moments, and platform updates to ensure SQUIRE remains relevant and part of key conversations.
• Track performance metrics, report insights, and continuously optimize strategies based on learnings.

Who You Are

• 3+ years of experience in content creation, social media management, and/or brand marketing roles.
• Proven track record of building audiences, creating viral content, and driving measurable growth (bonus points for experience with fast-growing consumer, lifestyle, or culture brands).
• Analytical thinker who loves setting goals, tracking KPIs, learning from results, and optimizing for growth.
• Ability to connect content directly to outcomes — not just what you posted, but what it achieved.
• Creator at heart: skilled at shooting and editing video, crafting engaging posts, writing captivating captions, and designing eye-catching graphics.
• Deep understanding of social platforms — their algorithms, cultures, trends, and what it takes to stand out.
• Comfortable with social media analytics tools, native platform insights, Google Analytics, or similar tools.
• Experienced with content design tools such as Canva, CapCut, Photoshop, Figma, After Effects, etc.
• Strategic thinker who can translate brand goals into tactical content plans that get real results.
• Sharp eye for detail — you catch typos, bad crops, and off-brand visuals before they go live.
• Comfortable working independently, moving fast, iterating on feedback, and experimenting with new ideas.

What We Offer

• Base salary range $110,000 - $125,000
• New hire stock grant
• 100% employer paid medical/dental/vision insurance for you and your dependents
• 401K plan with company contribution
• Generous PTO and Parental Leave policies

Interview Accommodations

SQUIRE is committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are an individual with a disability requiring an accommodation to apply for an open position, please email your request to [e-mail] and someone on our team will respond to your request.

EEO Provision

SQUIRE provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Pay Transparency Nondiscrimination Provision

SQUIRE will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

E-Verify Participation

SQUIRE participates in E-Verify. Learn more about E-verify here.