Social Content Creator + Editor

Procter & Gamble; Cincinnati (OH); On-site; USD 55,000 - 85,000; Full time

Job summary

Procter & Gamble's COHO team in Cincinnati is seeking a Social Content Creator to produce, shoot, and edit platform-native content for Beauty and Personal Care brands. Move fast, stay lean, and craft thumb-stopping content that feels authentic to social platforms.

You'll own content from concept to final delivery—spot trends, adapt them for our brands, and deliver polished assets that perform across Instagram, TikTok, YouTube Shorts, and other social formats.

Qualifications

• Experience: 3+ years making content, with a portfolio of work to show.
• Ability to shoot and edit compelling social content quickly.
• Strong understanding of social formats and platform-native storytelling.

Responsibilities

• End-to-End Content Production: Produce, shoot, and edit social content from concept to final delivery.
• Platform-native content: Create assets optimized for Instagram, TikTok, Meta, Pinterest, and YouTube Shorts.
• Work lean and fast with flexible tools to capture content.
• Collaborate with Creative Directors, brand partners, and COHO team to feed the content engine.

Skills

Content creation

Video production

Editing

Social media strategy

Collaboration

Tools

Premiere Pro

Final Cut

Mobile editing

Job description

Job Location

CINCINNATI GENERAL OFFICES

Job Description

The Role

COHO (Content House) is the internal advertising agency/production studio inside the Personal Care division within P&G. COHO is seeking a Social Content Creator to produce, shoot, and edit platform-native content for P&G's Beauty and Personal Care brands. This is an end-to-end role for someone who can move fast, work lean, and create thumb-stopping content that feels authentic to social platforms.

You'll own content from concept to final delivery-spotting trends, adapting them for our brands, shooting quickly, and editing on the fly. You need the agility to work solo, the social instincts to know what will perform, and the craft to make products look beautiful without overproducing.

This role is about speed and relevance. You're not building elaborate productions—you’re creating content that moves at the speed of TikTok trends while maintaining the polish that premium beauty and personal care brands require.

Reporting to the Head of Studio, you'll work closely with Creative Directors, brand partners, and the broader COHO team to feed the content engine with fresh, engaging social assets.

Three Core Areas of Responsibility

1. End-to-End Content Production

   Produce, shoot, and edit social content from concept to final delivery

   Create platform-native content optimized for Instagram, TikTok, Meta, Pinterest, and YouTube Shorts

   Work lean and fast-capture content with whatever tools fit the job

   Shoot product content, lifestyle moments, KOL collaborations, beauty application demos, and trend-driven social content

   Deliver finished, platform-ready assets without needing a full production crew or post team

   Move at the speed of social: concept in the morning, delivered by afternoon when needed

2. Social-First Content Strategy & Execution

   Stay ahead of platform trends, viral formats, and emerging content styles

   Adapt brand content to feel native to each platform-understanding the difference between a TikTok, an Instagram Reel, and a YouTube Short

   Produce content that balances brand quality with social authenticity-premium but not overproduced

   Experiment with new formats, trends, and ideas to keep content fresh and engaging

   Understand what performs and why-and use that insight to inform future content

   Capture content that tells stories, showcases products, and drives engagement

3. Collaboration & Content Pipeline

   Work closely with Creative Directors to understand brand objectives and translate them into social content

   Collaborate with the DP, editors, and CG team when needed for hybrid projects or higher production content

   Organize and manage your own media assets, project files, and deliverables

   Provide insights on what's working across social platforms and how COHO can stay ahead of trends

   Help build COHO's content library with always-on, scroll-stopping social assets

Why COHO? Why P&G?

You’ll get the creative freedom of a startup with the resources and brand portfolio of P&G's Personal Care division. COHO gives you:

• High-Impact Work: Your content will reach millions of people across some of the world's most recognized beauty and personal care brands.
• Creative Freedom: Pitch ideas, test formats, and experiment with trends without being stuck in slow approval processes.
• Resources & Support: Work alongside a full production team (DP, editors, CG artists) for bigger projects, but own your own content end-to-end when you need to move fast.
• Volume & Variety: Create constantly across different products, formats, and platforms. You'll never be bored.
• Speed + Quality: Learn how to produce at volume without sacrificing craft-a skillset that will define the future of content creation.
• Brand Portfolio: Work across Secret, Olay, Native, Gillette, Ivory, Safeguard, Herbal Essences, and more.

Job Qualifications

• Experience: 3+ years making content, with a portfolio of work to show.
• All-in-One Creator: Ability to produce an idea, shoot it, and edit it into a finished asset, all within tight timelines.
• Business Acumen: Understands how content supports brand building, campaign objectives, consumer engagement, and broader business goals.
• Social-Native: You are deeply familiar with social media platforms, trends, algorithms, content formats, and the unspoken rules of social media. You know what's trending before it's trending.
• Product & Brand Aesthetic Obsessed: You know how to make products look aspirational. You understand lighting, composition, and how to shoot products in ways that drive consumer engagement.
• Nimble & Adaptable: Comfortable working with various tools, from mobile capture to professional cameras, adapting quickly, and delivering quality regardless of the setup.
• Fast & Agile: You thrive in fast-paced environments, prioritizing speed and delivery. You know when to refine and when "good enough" is great.
• Editing & Motion Skills: Proficient in quick editing using tools like Premiere, Final Cut, or mobile editing apps. You possess basic mot