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AVRO in Austin seeks a hands-on social marketer to independently plan, shoot, edit and publish content. You will produce three short form videos weekly, covering original filming, podcast clips, and existing footage, tailored for TikTok, Instagram Reels, and YouTube Shorts.
You will also handle publishing, creator coordination, and weekly results review, with hours around 15–20 per week during a 90‑day engagement. The role may extend to events and additional production.
AVRO is building a Calm Performance brand rooted in Japanese fermentation science. Our Calm,
Focus and Energy formulas support a clear, composed headspace for the moments that matter, at
work, on the course and in everyday life.
We are looking for a hands-on social marketer who can independently plan, shoot, edit and publish
content. Your priority is to create content that earns attention and trust, builds a relevant audience
and drives qualified interest in AVRO.
Content production comes first. Golf is an important part of the assignment, including podcast clips,
coach stories and on course content. You will also handle limited creator coordination within the
agreed hours.
You will work with AVRO leadership, receive one consolidated set of priorities and meet weekly to
review work, results and next steps.
Event coverage, travel and additional production will be scoped and approved separately. We will
review actual hours and output after the first month before changing the scope.
By day 30: Learn AVRO positioning and approved product claims, establish baseline metrics, begin publishing within the first two weeks and establish a consistent weekly cadence, including initial golf content.
By day 60: Maintain reliable production and publishing, establish a practical creator coordination process and launch the first golf content series.
By day 90: Show which formats, messages and creators perform best, explain how you improved the work and recommend the next quarter's content priorities.
We will assess content quality, relevant audience growth, engagement, watch time, qualified website traffic and dependable delivery. Performance targets will be agreed after the baseline review. All content must follow AVRO brand standards and approved product claims.