Social , Content and Communications Manager

Armstrong Group; Butler, Northern (Butler County, KY); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Armstrong Group is seeking a Social, Content & Communications Manager to protect and elevate our brand voice across social, web, email, and PR. You’ll own organic social on LinkedIn, X, and Facebook, craft compelling copy, and orchestrate content that supports both acquisition and retention.

This role blends storytelling with community outreach, SEO awareness, and emerging tech like AI to keep our regional hometown brand authentic and human.

Qualifications

• 4+ years across social media, content, copywriting, or communications for a consumer or regional brand.
• Strong portfolio of writing across social, email, web, and long-form content.
• Hands-on organic social experience on LinkedIn, X, and Facebook.
• Storyteller’s instinct for a on-brand voice.
• Understanding of SEO and how content supports acquisition and retention.
• Bachelor’s degree in Communications, Marketing, Journalism, English, or related field, or equivalent experience.
• Bonus: telecom or local-market experience, community-based brand building, or media relations.

Responsibilities

• Be the Brand Voice: Own a single, consistent brand narrative across social, copy, content, and communications.
• Own Organic Social: Manage day-to-day engagement on LinkedIn, X, and Facebook and explore new platforms.
• Write the Words That Sell and Reassure: Own copy across funnel for Acquisition and Retention.
• Create Content That Earns Attention: Develop content supporting marketing goals, including SEO content.
• Deploy PR: Support media relations, announcements, and Armstrong’s public reputation.
• Tell the Community Story: Highlight Armstrong’s community involvement and local roots publicly.
• Support Both Pods: Collaborate with Acquisition and Retention managers to optimize campaigns with the right words.
• Keep It On-Brand Everywhere: Maintain voice guidelines and coordinate with partners.

Skills

Social media

Copywriting

Content creation

Communications

SEO

AI familiarity

Brand voice

Education

Bachelor’s degree in Communications/Marketing/Journalism/English

Job description

As our Social, Content & Communications Manager, you are the voice of Armstrong. You own our organic social presence, our copywriting, our content, and the day-to-day deployment of our public relations, all woven around a single, consistent brand narrative. This is a shared role that powers both Acquisition and Retention: the words on our pages and in our inboxes, the stories we tell in the community, and the way we show up everywhere customers meet us. # **What You’ll Do** * **Be the Brand Voice:** Own a single, consistent brand narrative and make sure everything Armstrong says, in social, copy, content, and communications, sounds unmistakably like us: local, trustworthy, and human. * **Own Organic Social:** Own our organic presence on LinkedIn, X, and Facebook, manage day-to-day engagement, and explore new platforms where our communities are. * **Write the Words That Sell and Reassure:** Own copywriting across the funnel, including web-page copy, email, landing pages, and campaign assets for both Acquisition and Retention. * **Create Content That Earns Attention:** Develop content that supports our marketing goals, including the SEO content that helps acquisition show up in search and AI answer engines. * **Deploy PR:** Help bring the Director’s PR strategy to life, supporting media relations, announcements, and Armstrong’s public reputation. * **Tell the Community Story:** Weave Armstrong’s community involvement and local roots into how we show up publicly. * **Support Both Pods:** Partner with the Acquisition and Retention managers to give every campaign the right words, content, and social amplification. * **Keep It On-Brand Everywhere:** Maintain Armstrong’s voice and messaging guidelines and bring partners and agencies along. # **What You’ll Need** * 4+ years across social media, content, copywriting, or communications, ideally for a consumer or regional brand * A strong portfolio of writing, from short-form social and email to web and long-form content * Hands-on organic social experience on LinkedIn, X, and Facebook, plus curiosity about new platforms * A storyteller’s instinct for brand narrative and a sharp, on-brand voice * An understanding of SEO and how content supports acquisition and retention * Composure and judgment to help deploy public relations and respond to issues * Comfort embracing emerging technology, including AI, to work more efficiently, for example for drafting, ideation, and social listening, while protecting an authentic human voice * Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field, or equivalent experience * Bonus: telecom or local-market experience, community-based brand building, or media relations# **What’s in It for You** * Be the voice of a regional brand people genuinely trust * Own social, content, copy, and communications together, with the range to shape the whole brand story * Help an 80-year hometown brand show up boldly in new channels * Join a family-owned company trusted by its communities for nearly 80 years * Competitive compensation and benefits, in a culture that values great storytelling