Social & Community Lead, Gaming

Game Companies; Los Angeles (CA); On-site; USD 154,000 - 230,000; Full time

Job summary

2K is seeking a Senior Manager, Social & Community to own strategy and execution across WWE 2K and PGA TOUR 2K. You’ll lead a team of Digital Community & Social Managers and partner with agencies to set the standard for how 2K engages players on Steam, Discord, Reddit, YouTube, Twitch, TikTok and storefronts.

You’ll build and scale channels, own listening analytics, and report to marketing, studio and leadership.

Qualifications

• 6–8+ years in digital community or social marketing within gaming, media, or entertainment.
• Experience leading people or agency teams and managing live service/live-season titles.
• Strong ability to build relationships with players and cross‑functional partners.
• Proficiency with analytics, reporting tools, and data-driven decision making.

Responsibilities

• Lead and develop Digital Community & Social Managers for WWE 2K and PGA TOUR 2K franchises.
• Set strategy for community growth, listening, and platform engagement across Steam, Discord, Reddit, and more.
• Collaborate with Brand, Insights, and development partners to advocate for players.
• Own reporting and performance analysis, translating sentiment into actions for marketing and studios.
• Guide campaigns, live-season communications, and roster/course update messaging with cross-functional teams.

Skills

Team leadership

Digital community

Social marketing

Data analysis

Cross-functional communication

Tools

LevelUp

Radarly

Discord Analytics

Tubular

Sprinklr

Job description

2K is seeking a Senior Manager, Social & Community to own strategy and execution across WWE 2K and PGA TOUR 2K. You’ll lead a team of Digital Community & Social Managers and partner with agencies to set the standard for how 2K engages players on Steam, Discord, Reddit, YouTube, Twitch, TikTok and storefronts.

You’ll build and scale channels, own listening analytics, and report to marketing, studio and leadership.