Social Catering Sales Manager

LINE DC; Dallas (TX); On-site; USD 50,000 - 70,000; Full time

Job summary

The LINE DC is seeking a passionate Social Catering Sales Manager to connect with the local community and promote events. This role requires crafting unique experiences while maintaining client relationships and driving revenue through creative sales strategies. Candidates should have a background in hospitality, excellent communication skills, and a strong sales drive.

Benefits

401(k)

401(k) matching

Bonus based on performance

Dental insurance

Vision insurance

Health insurance

Employee discounts

Free food & snacks

Paid time off

Training & development

Wellness resources

Opportunity for advancement

New $300 hiring bonus for Ward 1 residents

Qualifications

• Minimum three years’ experience in Sales Office for a full-service hotel.
• Proven supervisory experience in hospitality preferred.
• Ability to work flexible and extended hours.

Responsibilities

• Promote and develop new Social Catering business, specifically weddings and events.
• Respond to sales inquiries and generate group room nights revenue.
• Solicit new and existing accounts to meet revenue goals.

Skills

Communication

Sales

Multitasking

Customer Service

Education

Four-year college degree in Hospitality or Marketing

Tools

MS Office

Lanyon

Delphi

Opera

Job description

Benefits:

401(k)

401(k) matching

Bonus based on performance

Competitive salary

Dental insurance

Employee discounts

Free food & snacks

Health insurance

Opportunity for advancement

Paid time off

Training & development

Vision insurance

Wellness resources

NEW! Offering a $300 HIRING BONUS for any Ward 1 residents! If you live in Ward 1 and get hired, we are offering a $300 hiring bonus to be paid in 30 days of employment.

About our Company

The LINE is a collection of hotels rooted in culture and built for discovery a launchpad for city life in LA, Austin, and DC. Each property is a creative expression of its surroundings, designed for travelers who seek more than a place to sleep. We champion bold design, local flavor, and experiences that blur the line between hotel and neighborhood.

From our iconic Koreatown perch in LA to a reimagined church in the heart of DC, and a lakeside sanctuary in downtown Austin, the LINE is more than a stay it’s a cultural connector. Our spaces are home to award-winning restaurants, neighborhood events, rooftop gatherings, and stories that start with check-in and unfold with every curious step out the door.

At the LINE, we celebrate individuality, creativity, and the spirit of the cities we call home. Join us and help shape the guest experience for those who see travel as an invitation to explore something new.

Job Overview

A Social Catering Sales Manager is responsible for working strategically within the scope of direction from the Director of Sales, and alongside our accomplished Food & Beverage Team. We are looking for a passionate and driven seller that loves to create a vision as much as he/she loves bringing that vision to life. This is amazing opportunity to be an essential link between the D.C. community, our neighborhood, and The LINE DC. The successful candidate will also share an entrepreneurial spirit and be able to consistently and strategically showcase The LINE’s strengths to our friends, fans, and followers.

This highly motivated & independent person will promote and develop new Social Catering business, specifically weddings, wedding related events, as well as other social events, while maintaining existing client relationships for enhanced production. This successful seller with capitalize on his/her existing industry relationships, wealth of knowledge, and expansive platforms for event promotion. Local leads and inquiries will be responded to promptly with creativity and market awareness to ensure the share of mid-week business remains balanced and productive.

The person having this position must possess good communication skills, have the ability to resolve conflict and have a thorough understanding of LINE policies, procedures and expectations.

Because of the fluctuating demands of the company’s operation, it may be necessary that each

employee perform a multitude of different functions; therefore, as an essential part of your position, you will be expected to help others when the occasion arises, just as other employees are expected to help you. Accordingly, you may be expected to perform other tasks as needed or as directed.

Essential Functions & Responsibilities

1. Must be courteous and gracious, maintaining a professional demeanor at all times

2. Respond to internal and external Sales inquiries or requests and provide assistance as needed within expected time frame.

3. Follow up on all business inquiries and leads to generate group room nights and associated food and beverage revenue to impact RevPar performance

4. Act as a liaison with other departments or functions (Operations, Front Office, F&B, etc.)

5. Actively solicit new and existing accounts to meet/exceed revenue goals through telephone solicitation, outside sales calls, site inspections and written communications

6. Adjust group pricing and recommend group concessions as needed to secure group business in support of hotel budget targets

7. Use company wide programs, sales developments, prospecting projects and reporting for group business development

8. Establish and maintain good communications and teamwork with fellow colleagues and other departments within the hotel

9. Create VIP or Group Site Alert Forms identifying and communicating traveler’s needs and acting as liaison to ensure all operational and marketing aspects of their stay are met

10. Understand and utilize the sales tools the company provides and to follow and support all sales and marketing operating systems.

11. Ability to sell all hotel products, services and amenities

12. Participate in meetings with hotel staff and clients, including but not exclusive to: Morning Sales Briefing, Morning Operations Meeting, Daily Business Review, Prospect and Tentative Meetings, and Pre-Planning Site Visits

13. Adhere to all standards of operations, policies and procedures, manuals, memos and verbal instructions

14. Communicate necessary information in a timely and accurate manner

15. Assess Industry and competitor trends (pricing, packaging and services) on a consistent basis and provide feedback to Hotel Leadership

16. Work closely with Culinary and Service Team to ensure flawless execution of events

17. Achieve monthly, quarterly and annual revenue and direct sales goals including outside sales calls, prospecting calls, site inspections, and entertainment as outlined

18. Analyze and estimate total value of each piece of business and negotiate best situation for achieving optimum revenue for the hotel while ensuring excellent customer service

19. Utilize the marketing plan to uncover new and potential business

20. Cultivate existing accounts into repeat business and revenue streams

21. Develop and maintain a comprehensive Target List of potential new accounts for the entire sales team; use creativity and innovation to find ideal customers that fit the hotel’s unique culture

22. Develop powerful customer relationship with appropriately frequent and reliable communication; Follow up on all Sales leads in timely, courteous and professional manner

23. In addition to performance of the essential functions, this position may also be required to professionally represent the hotel in community and industry organizations and events, participate as a team player with all departments, provide constructive feedback to all departments, and be a leader and a role model to all employeesPerform any other reasonable duties as required by the Director of Sales or management of the Hotel

24. Focus on revenue- producing activity and selling time by a strategic plan that maximizes direct sales efforts that are fair and profitable by negotiating room rates, catering prices and other sales terms for groups within a defined size parameter.

25. Plan, up-sell and coordinate function details with clients to include but not limited to group room blocks, space requirements, meeting times, equipment, entertainment, menus, billing, etc.

26. Prepare and execute sales/catering contracts, event orders, group resumes to ensure a quality product delivery and customer satisfactions.

27. Obtain conference rooming lists, monitor cut-off dates, improve revenue potential by assessing/monitoring group room pickup, room rental fees, box delivery and storage fees, and service fees in accordance with the sales.

28. Maintain accurate and current space (room) blocks in the group function log, observing proper turnovers and releasing space appropriately and timely, so to maximize the revenue potential of the hotel through the booking of other business opportunities.

29. Schedule appropriate interdepartmental meetings for the operation aspects of coordinating conference requirements, which may include pre-planning meetings or a pre- conference meeting for operational teams.

30. Adhere to all organization policies, procedures, guidelines, as set forth by the human resources.

31. Provides an accurate Conference Profile (Resume) that documents all aspects of a particular conference, to include menus, meeting setups, client profiles, reservation pick-up statistics and other pertinent information as outlined in the current departmental policies and procedures.

32. Prepare a comprehensive Post Conference Report on all conferences. This report should be prepared within 72 hours of departure and include: actual conference statistics versus projected (room pick-up, cover counts), profile of the attendees (i.e. use the health club, heavy room service, etc.), analysis of future potential, general observations and comments. Other important information may include the number of comps, VIPs, relocated attendees (walks) due to a sell to capacity (over sell), etc. Type contracts, banquet event orders, reports, correspondence as needed.

33. Review all client invoices prior to mailing to ensure accuracy and proper assessment of all services and goods rendered by the hotel.

34. Notify/coordinate customer specifications with other departments and quickly, efficiently respond to customer issues, comments, and problems to ensure a quality experience and enhance future sales prospects.

Knowledge, Requirements and Skills

Four-year college degree preferred, preferably in Hospitality and/or Marketing

Must have a minimum three (3) or more years’ experience Sales Office experience in a coordinator or manager role for a full-service hotel

Must have proven sales and supervisory experience, preferably in the hospitality industry

Must have leadership qualities

Market knowledge preferred

Strong ability in using MS Office (MS Excel and MS PowerPoint, in particular) and Outlook as well as Lanyon, TEAMS, Delphi, and Opera

Must be able to travel

Must have a valid driver’s license and access to an automobile for outside sales calls

Must be able to work flexible and extended hours

Outstanding communication and interpersonal skills

Ability to handle data with confidentiality

Excellent reading, writing and oral proficiency in the English Language

Excellent organizational and time management skills

Excellent attention to detail

Ability to multitask

Work well under pressure, requires being a team player

Working Conditions/Environment

1. The noise level in the work environment is usually moderate

2. The person having this responsibility may have to lift up to 20lbs on an occasional basis

3. The person having this position may have to sit for eight (8) hours, stand and/or walk, push, kneel, bend, balance, squat, reach and stretch for one (1) hour per day

4. The work environment characteristics described herein are representative of those an Employee typically encounters while performing the essential functions of the position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

About our Brand

More than a group of hotels, the LINE is a creative community built around a sense of discovery — an exploration of a building, a neighborhood, and a culture. From Koreatown in LA to Adams Morgan in DC to downtown Austin, each property is architecturally interesting and chosen for its location in emerging neighborhoods in compelling cities. The LINE hotels are both reflective and responsive— shaped by the communities they are part of while also contributing something new to those places. The LINE properties are a collaboration of the best local and out-of-town talent in design, food and beverage, arts and culture.