Social Art Director: Creator-Led Brand & Social Commerce

Orveon Global; New York (NY); On-site; USD 98,000 - 131,000; Full time

Job summary

Orveon Global seeks a Social Art Director who operates at the intersection of beauty, culture, content, and commerce. You will shape brand presence across social platforms, social commerce channels, creator ecosystems, and emerging digital spaces.

You will lead creative development for social-first campaigns, partner with cross-functional teams, and translate trends into platform-native concepts that drive engagement and conversions, while maintaining brand standards and a fast-paced,

Qualifications

• 6+ years of art direction, content creation, or creative design with a strong focus on social-first and digital commerce environments.
• Demonstrated experience creating content for TikTok, Instagram, YouTube, social commerce, and creator-driven ecosystems.
• Strong portfolio showcasing social-first campaigns, short-form video, creator collaborations, social commerce content, and performance-driven creative.
• Deep understanding of TikTok Shop, influencer marketing, affiliate content, livestream shopping, and digital consumer behavior.
• Expert in Adobe Creative Suite and Figma; proficient in After Effects, motion graphics, and video editing tools.
• Strong understanding of social platform trends, algorithms, content formats, and best practices.
• Experience art directing photography, video, creator content, and UGC-style assets.
• Comfortable balancing brand storytelling with performance marketing objectives.
• Data-curious and able to use performance insights to inform creative decisions and optimization.
• Passionate about beauty, culture, creators, social trends, and the rapidly evolving social commerce landscape.
• Highly collaborative, adaptable, and energized by a fast-paced, test-and-learn environment.
• Strong understanding of full-funnel consumer journeys and how creative contributes to awareness, engagement, conversion, and loyalty.

Responsibilities

• Lead creative development for social-first campaigns, creator content, TikTok Shop, social commerce initiatives, and always-on content strategies.
• Concept and execute thumb-stopping creative across TikTok, Instagram, YouTube Shorts, Pinterest, paid social, CRM, and emerging platforms.
• Develop content designed to drive engagement, consideration, and conversion with social commerce best practices.
• Partner with Influencer, Social, Media, and Ecommerce teams to create platform-native content supporting full-funnel objectives.
• Art direct creator, influencer, UGC, livestream, and social commerce content that feels authentic to each platform while maintaining brand standards.
• Translate cultural trends, platform behaviors, consumer insights, and social conversations into relevant, timely concepts.
• Drive innovation in short-form video, motion, storytelling, and emerging formats.
• Collaborate with leadership, copywriters, photographers, videographers, and external creators to bring ideas to life.
• Ensure all creative is optimized for platform algorithms, audience behaviors, and performance metrics.
• Support rapid content creation, testing, iteration, and optimization based on performance insights and social trends.
• Partner with project management and cross-functional teams to deliver content efficiently while maintaining high creative standards.
• Maintain a deep understanding of social commerce trends, including TikTok Shop, affiliate marketing, creator partnerships, livestream shopping, and evolving digital consumer behaviors.

Skills

Social-first creative leadership

Brand storytelling

Performance-driven creative

Content strategy

Collaboration

Data-driven decision making

Tools

Adobe Creative Suite

Figma

After Effects

Motion graphics

Video editing

Job description

Orveon Global seeks a Social Art Director who operates at the intersection of beauty, culture, content, and commerce. You will shape brand presence across social platforms, social commerce channels, creator ecosystems, and emerging digital spaces.

You will lead creative development for social-first campaigns, partner with cross-functional teams, and translate trends into platform-native concepts that drive engagement and conversions, while maintaining brand standards and a fast-paced,