Social Art Director: Creator-Led Beauty & Commerce

Orveon group; New York (NY); On-site; USD 98,000 - 131,000; Full time

Job summary

Orveon group is seeking a Social Art Director who blends beauty, culture, content, and commerce. This role shapes how our brands appear across social platforms and social commerce channels, delivering platform-native creative that drives engagement and conversion.

You will partner with social, influencer, media, ecommerce, and marketing teams to produce thumb-stopping content for TikTok Shop, Instagram Reels, YouTube Shorts, and emerging formats.

Qualifications

• 6+ years of art direction or related fields in social/digital commerce environments.
• Proven TikTok, Instagram, YouTube content experience and social commerce content.
• Strong portfolio of social-first campaigns and platform-native content.
• Deep understanding of TikTok Shop, livestream shopping and influencer content.
• Proficient in Adobe Creative Suite and motion graphics.

Responsibilities

• Lead social-first creative for campaigns and always-on content.
• Concept and execute thumb-stopping content across TikTok, IG, YouTube Shorts, Pinterest, paid social.
• Develop content to drive engagement, consideration, and conversion with social commerce.
• Partner with Influencer, Social, Media, and Ecommerce teams.
• Direct creator, influencer, UGC, livestream content.
• Translate trends and insights into timely concepts.
• Drive innovation in short-form video and emerging formats.
• Collaborate with leadership, photographers, videographers, external creators.
• Ensure content optimized for algorithms and performance.
• Support rapid content creation, testing and optimization.
• Deliver content efficiently with cross-functional teams.
• Maintain understanding of social commerce trends.

Skills

Social-first design

Content creation

Creative direction

Collaboration

Data-driven

Tools

Adobe Creative Suite

Figma

After Effects

Job description

Orveon group is seeking a Social Art Director who blends beauty, culture, content, and commerce. This role shapes how our brands appear across social platforms and social commerce channels, delivering platform-native creative that drives engagement and conversion.

You will partner with social, influencer, media, ecommerce, and marketing teams to produce thumb-stopping content for TikTok Shop, Instagram Reels, YouTube Shorts, and emerging formats.