SMB Workflow Product Manager

HP; Vancouver (WA); On-site; USD 131,000 - 205,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Employee assistance program

Flexible spending account

Life insurance

Parental leave

Paid holidays

Vacation & sick leave

Job summary

HP in the United States is seeking an SMB Workflow Product Manager to shape AI-enabled scan and office-print workflows for SMB customers. You will translate customer needs, market trends, and partner capabilities into a clear strategy and actionable requirements, working with engineering, marketing, sales, and external partners.

You will lead partnerships with ISVs, define roadmaps for MCP-enabled AI agents, and manage backlogs in Jira.

Qualifications

• Four-year or graduate degree in Marketing, Business, or related discipline; typically 4–7 years in product management.
• Experience defining product strategy, roadmaps, requirements, user stories, and Jira execution.
• Experience developing technology partnerships with ISVs, startups, platform providers, or system integrators.
• Practical understanding of AI/ML in document capture, OCR, workflow automation, or productivity tools.
• Familiarity with agentic AI, MCP, APIs, integrations, and software ecosystems.

Responsibilities

• Develop and execute the product strategy for scan AI solutions to improve SMB workflows and business outcomes.
• Identify, evaluate, and manage strategic ISV partnerships for co-developing AI capabilities.
• Translate customer, market, and partner needs into product definitions, user stories, and Jira backlogs.
• Define the MCP-enabled AI agents roadmap and prioritize adoption opportunities.
• Lead cross-functional execution across software, firmware, engineering, design, marketing, and sales.
• Represent the team’s strategy and priorities at checkpoints, forums, and executive reviews.
• Monitor trends to identify opportunities for differentiated SMB office solutions.

Skills

Product management

Roadmap definition

Jira execution

AI/ML in document capture

APIs & integrations

Cross-functional leadership

Customer discovery

Education

Four-year or graduate degree in Marketing, Business or related discipline

Tools

Jira

Job description

Description -

As the SMB Workflow Product Manager, you will help shape the future of SMB productivity by identifying and advancing innovative software, scan AI, and MCP-enabled agent opportunities. You will connect customer needs, market trends, emerging technologies, and ISV capabilities to inform product strategy and accelerate the development of differentiated solutions. Working cross-functionally with product, engineering, marketing, sales, business leadership, and external partners, you will turn complex insights into clear priorities, actionable requirements, and compelling strategies that strengthen our ecosystem and make everyday work simpler, smarter, and more productive

Mission

Lead the strategy, development, and adoption of AI-enabled scanning and office-printing solutions by partnering with ISVs, defining customer-focused product requirements, and aligning cross-functional teams around innovation priorities.

Key Responsibilities

Develop and execute the product strategy for scan AI solutions that improve SMB customer workflows, productivity, and business outcomes. Identify, evaluate, and manage strategic ISV partnerships for co-developing and integrating innovative scan AI capabilities. Translate customer, market, and partner needs into clear product definitions, requirements documents, user stories, and Jira backlogs. Define the strategy and roadmap for MCP-enabled AI agents in the office-printing space, including priority use cases and adoption opportunities. Lead cross-functional execution across software, firmware, engineering, design, marketing, sales, and external partners. Represent the team’s strategy, roadmap, and priorities at PLC checkpoints, firmware prioritization forums, trade shows, demonstrations, and executive reviews. Establish frameworks for prioritizing AI, software, and partner-driven investments based on customer value, business impact, feasibility, and time to market. Monitor competitive, technology, and ecosystem trends to identify opportunities for differentiated SMB office solutions.

Likely Experience Requirements

• Product management experience, preferably in software, SaaS, workflow automation, document management, scanning, printing, or SMB solutions.
• Demonstrated experience defining product strategy, roadmaps, requirements, user stories, and Jira-based execution plans.
• Experience developing technology partnerships or co-innovation programs with ISVs, startups, platform providers, or systems integrators.
• Practical understanding of AI/ML applications in document capture, OCR, intelligent classification, workflow automation, or productivity tools.
• Familiarity with agentic AI, MCP, APIs, integrations, and emerging software ecosystems.
• Strong ability to influence cross-functional teams and represent product strategy with senior leaders and external audiences.
• Excellent customer discovery, communication, prioritization, presentation, and stakeholder-management skills.

Education and Experience Required

• Four-year or Graduate Degree in Marketing, Business, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 4-7 years of work experience, preferably in product management or a related field or an advanced degree with 3-5 years of work experience.

The pay range for this role is $130,700 to $205,200 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Job

Marketing

Schedule

Full time

Shift

No shift premium (United States of America)

Travel

Relocation

Equal Opportunity Employer (EEO)

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP's EEO Policy or read about your rights as an applicant under the law here: Know Your Rights: Workplace Discrimination is Illegal